Business Details
26 Years
experience
Emergency
services
Your Trusted Technology PR Partner in Macclesfield
Established in 2000, Context Public Relations has built a reputation as a specialist technology communications agency with over two decades of expertise. Our team of seasoned professionals focuses exclusively on the tech sector, delivering strategic media relations, content marketing, and crisis management solutions tailored to the unique needs of technology-driven clients. We prioritise deep sector knowledge, maintaining long-standing relationships with key media outlets and influencers to maximise client visibility. As HubSpot partners, we integrate inbound marketing principles with traditional PR to create measurable business outcomes, including enhanced SEO performance and lead generation.Our commitment to becoming business-critical partners means clients work directly with experienced consultants who understand both their technology and target markets. With a global network through Eurocom Worldwide, we provide pan-European and international PR capabilities while maintaining the personal service of a dedicated account team. Our proactive approach to idea generation and evidence-based content creation ensures clients stay ahead in competitive technology landscapes.
Services
Media Relations
Digital PR
Crisis Communications
Content Creation
Public Affairs
Social Media
Marketing Strategy
Generative Engine Optimisation
Details
- Year established: 2000
Highlights and features
- We have 25 years' experience in technology sector communications
- Our team consists of certified experts with specialist tech knowledge
- We provide 24/7 crisis communications support and media monitoring
- Our international network covers Europe, USA and Australia
- We measure success through business metrics like lead generation and SEO performance
Services
Media Relations
Our media relations specialists leverage 20+ years of industry connections to secure coverage in top-tier publications like the Guardian and BBC. We craft compelling narratives that position clients as thought leaders while optimising press coverage for SEO benefits through high-authority backlinks. Our strategic approach combines traditional PR with digital analytics to measure both media impact and business outcomes.
Crisis Communications
We develop comprehensive crisis response frameworks that prepare organisations for unexpected incidents while providing immediate support during active crises. Our services include media training, statement drafting, and reputation repair strategies that align with regulatory requirements like GDPR. We help clients maintain stakeholder trust through transparent, coordinated communications during challenging situations.
Digital PR
Combining technical expertise with creative content strategies, our digital PR services enhance online visibility through targeted email campaigns, search optimisation, and GDPR-compliant marketing initiatives. We create integrated digital strategies that align website content, social media presence, and paid search activities to strengthen brand authority and drive measurable business results across technology sectors.
Content Creation
We produce high-impact content tailored to technology audiences, including whitepapers, case studies, and social media assets. Our content strategy focuses on clarity and engagement while supporting broader marketing objectives. We ensure all materials maintain consistent messaging across channels to reinforce brand positioning and drive lead generation through valuable, search-optimised content.
Generative Engine Optimisation
Our pioneering GEO service ensures technology brands maintain visibility in AI-generated search results. Using BrandiAI's proprietary platform, we analyse large language model responses to identify brand mentions and develop strategies for increased AI environment presence. This innovative approach helps tech companies maintain authority in evolving digital discovery landscapes through strategic content placement and narrative control.
People
Jenni Livesley
Director
With extensive experience in technology communications, Jenni leads strategic client engagements focusing on content creation and digital marketing. She specialises in developing evidence-based narratives that resonate with tech audiences while ensuring alignment with broader business objectives through measurable PR outcomes.
Questions
What technology sectors do you specialise in?
We work exclusively with technology-focused organisations across cybersecurity, fintech, healthcare technology, enterprise IT, and consumer tech sectors, maintaining deep sector knowledge and media connections in these specialist areas.
How do you measure PR campaign success?
We track both traditional media metrics and business outcomes including website traffic, lead generation, domain authority improvements, and sales pipeline development using integrated analytics tools and regular performance reporting.
Can you handle international PR campaigns?
As part of the Eurocom Worldwide network, we execute pan-European and global PR campaigns with localised strategies, leveraging established media contacts in key markets including Germany, Sweden, Netherlands, USA and Australia.
What crisis communications support do you provide?
We offer 24/7 crisis response including media statement drafting, stakeholder communications planning, and regulatory compliance support, backed by decades of experience managing high-profile technology sector incidents and reputation challenges.
How does your agency approach content creation?
Our content strategy combines technical expertise with storytelling, producing clear, evidence-based materials including whitepapers, case studies, and digital assets that engage target audiences while supporting SEO and lead generation objectives.
What is your approach to Generative Engine Optimisation?
We use BrandiAI's platform to analyse LLM responses, benchmark brand visibility against competitors, and develop strategies ensuring technology brands appear in AI-generated answers through targeted content optimisation and narrative control.
