Business Details
11 Years
experience
Your Digital Advantage, Powered by Innovation
Embryo is a leading independent performance marketing agency based in Manchester, dedicated to driving brand growth through pioneering strategies, best-in-class technology, and the expertise of our team. Founded in 2015, we specialise in delivering award-winning, integrated, multi-channel campaigns that elevate emerging brands and ensure established companies retain their prominence. Our approach combines curiosity, innovation, and collaboration to create data-driven strategies that deliver measurable results. We leverage proprietary tools and unconventional thinking to explore new technologies, pairing these with expertise to deliver impactful strategies. Our team works as an extension of our clients' teams, prioritising open communication and shared goals to exceed expectations. With a focus on agility and adaptability, we help clients across finance, automotive, tourism, manufacturing, and e-commerce dominate their online presence and increase revenue. Our commitment to sustainability is demonstrated through partnerships like Ecologi, where we plant trees on behalf of new clients. Recognised for our high-performing campaigns, we serve brands like The Range, Burgess Pet Care, and MysteryFootball, achieving results such as 4466 viewings booked through PPC and a 30.3 ROAS from paid social. Our culture of continuous learning and development ensures our team remains at the forefront of industry trends, providing clients with cutting-edge solutions and exceptional service.
Services
SEO
PPC
Paid Social
Content Marketing
Digital PR
Affiliate Marketing
Analytics
Web Design
Email Marketing
Served areas
- United Kingdom
Details
- Year established: 2015
Highlights and features
- Search engine optimisation,
- Pay per click advertising,
- Social media marketing,
- Content marketing,
- Web development and design
What people say
Award-winning agency
Innovative strategies
Excellent service
Proactive approach
Exceptional results
Services
SEO
Our SEO specialists improve organic visibility through technical audits, content optimisation, and link-building strategies. We combine proprietary tools with industry best practices to boost search rankings and drive qualified traffic. Clients have achieved 400% website traffic growth and 67 keywords in top positions through our data-driven approach.
PPC
We create high-performing pay-per-click campaigns across Google Ads and shopping platforms. Our strategies include audience targeting, bid management, and conversion tracking to maximise ROI. Clients like The Inn Collection Group saw 87% conversion increases through our tailored PPC solutions.
Paid Social
Our paid social experts run campaigns on Facebook, Instagram, and LinkedIn using advanced audience segmentation. We achieved 30.3 ROAS for Burgess Pet Care through strategic ad placements and continuous performance optimisation using real-time analytics.
Content Marketing
We develop engaging content strategies aligned with brand objectives, including blog posts, case studies, and video content. Our team creates SEO-optimised assets that drive engagement and lead generation, supported by data-driven performance analysis.
Digital PR
Our digital PR campaigns combine media outreach and content distribution to build brand authority. For MysteryFootball, we executed an AI Retro Football Kit campaign that generated extensive coverage and significant sales growth through strategic storytelling.
People
Ross Green
Chief Executive Officer
Ross leads Embryo's strategic direction with over 15 years' experience in digital marketing. He drives innovation across client campaigns while maintaining the agency's founding vision of delivering exceptional results through data-driven strategies.
Lloyd Morris-Fletcher
Chief Revenue Officer
Lloyd oversees client acquisition and revenue growth, leveraging his expertise in performance marketing. He ensures Embryo maintains its position as a trusted partner for brands seeking measurable digital transformation through innovative campaign strategies.
Samantha Welch
Business Units Director
Samantha manages operational excellence across Embryo's service divisions. With extensive experience in agency operations, she ensures seamless delivery of multi-channel campaigns while maintaining the highest standards of client service and team development.
James Guerin
Chief Commercial Officer
James drives Embryo's commercial strategy and client relationships. His background in digital marketing leadership enables him to develop tailored growth solutions for clients across finance, automotive, and e-commerce sectors.
Grace Nolan
Operations Director
Grace oversees Embryo's operational infrastructure, ensuring efficient service delivery. As both an Operations Director and former CEO, she brings strategic leadership to maintaining the agency's high-performance culture and client-focused approach.
Questions
What digital marketing services do you offer?
We provide comprehensive digital marketing services including SEO, PPC, paid social, content marketing, digital PR, affiliate marketing, analytics, and email marketing strategies tailored to client objectives.
Which industries do you specialise in?
Our expertise spans finance, automotive, tourism, manufacturing, and e-commerce sectors, with proven success in delivering targeted campaigns for brands like The Range and MysteryFootball.
How do you measure campaign success?
We use data-driven metrics including conversion rates, ROAS, organic traffic growth, and engagement KPIs, with transparent reporting to track progress against client-specific objectives and industry benchmarks.
What makes your agency different?
Our combination of proprietary Supertools, award-winning expertise, and collaborative approach creates tailored strategies that deliver measurable results, evidenced by client case studies showing up to 400% traffic growth.
Reviews (13)
Dan Simons
Nov 25, 2022
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I can't recommend Embryo highly enough, started the journey with Steve Denman which has been a real pleasure. We chose Embryo as they have a huge talent pool which will take us to the next level. The team has been amazing so far and looking forwards to the rest of the journey.
Tom Jowett
Aug 13, 2020
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Fantastic customer service from the Embryo team! Don't waste your time looking elsewhere, Embryo are the real deal.
Williamson & Croft LLP
Apr 22, 2020
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Would highly recommend. A truly exceptional agency to work with. A real pleasure to work with such a friendly team of professionals.
Josh Andrew
Apr 22, 2020
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A truly great company to work with, a friendly team of professionals that do exactly what they promise!
Dean Howard
Apr 22, 2020
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I've been a client of Embryo for a few weeks now and couldn't be more pleased with everything from the communication to service. I run a fitness training business and having Embryo on board gives me more time to focus on clients while my business grows online. A special shoutout to Martin and Ronnie in SEO for going above and beyond! Cheers guys!
Rachel Waters
Apr 22, 2020
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The team at Embryo Digital provide first class digital marketing solutions, a fantastic team, a pleasure to deal with and their SEO is second to none! Highly recommend!
Mark Dale
Apr 22, 2020
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I've been working with Ross and James, and the team at Embryo Digital for the past couple of years. They are quite simply the absolute best at what they do.
Zahed kamal
Apr 22, 2020
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I've been working with Embryo for over a year now on several website projects. They are really skilled designers and developers making nice, fast sites which are all optimised for SEO. Highly recommend.
Ryan Robinson
Apr 22, 2020
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By far the best agency I have ever worked with! Every single member of the team is a pleasure to deal with.. They're absolutely brilliant at what they do! Highly recommended.
Tony Restell
Apr 22, 2020
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There are lots of SEO agencies out there that don't know what they are doing. We've spent money with several over the last three years and never seen much of an impact. Embryo Digital have been a breath of fresh air! We started working with the team in the last months on the back of a recommendation from another client. It's early days, but already we're seeing our Google traffic climb noticeably - and the team have identified the reasons we're not ranking for the terms that are the most important to us and are addressing those issues. Definitely recommend a chat with the Embryo Digital team whenever you're thinking of investing in SEO.
Joe Bargh
Apr 22, 2020
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Fair play to the guys here. Weren't convinced about changing up our digital marketing but Ross sold us the vision and they duly delivered with us receiving more hits per month and consistently the highest ranked bathroom showroom in our area. Highly recommend
Paul Drew
Apr 22, 2020
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One of the best digital agency's around. Very forward thinking and creative. They get results and know their stuff. I have worked with many digital marketing agencies over the years big and small and I would put Embryo up with the best. I would recommend them to any company
Jodie Jackson
Apr 22, 2020
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We couldn't be more pleased with the work that embryo digital have done for us, since they took over our website management they have linked it to all of our social media campaigns and we have seen a huge increase in consultations booked to see our surgeons which has lead to an increase in sales, We find all the staff really helpful and professional and they have suggested many things to improve our business, Thank you to every one at Embryo we would certainly recommend your services to other company's