Business Details
Global B2B Market Research Experts
B2B International is a global, full-service market research firm dedicated to researching business-to-business markets. We help clients make smarter decisions driven by exclusive insights, empowering them to grow. With over 4,000 B2B research programs completed, we have developed best practices in B2B research across 22 industry verticals and 145 countries. Our team combines unique global experience with advanced B2B market research techniques to deliver tailored solutions for complex business challenges. We specialise in reaching hard-to-reach decision-makers and delving into specific industry areas to provide actionable insights. As part of dentsu B2B, we integrate data, performance media, creative, and brand transformation capabilities to deliver fully-integrated solutions.Our client-first approach is reflected in a 67 Net Promoter Score and 92% staff retention rate, significantly outperforming industry averages. We have worked with half of the world's largest 100 companies, conducting research in 45 languages across every major region. Our expertise spans market sizing, competitive intelligence, customer journey mapping, and thought leadership research. We publish original insights through reports, articles, infographics, and podcasts on topics including customer experience, branding, and product development. Our global presence includes offices in Manchester, London, Edinburgh, Dsseldorf, Munich, Frankfurt, Maryland, Chicago, New York, Los Angeles, Singapore, Beijing, and Sydney.
Services
Market Research
Customer Journey Mapping
Competitive Intelligence
Brand Positioning
Thought Leadership
Product Development
Customer Segmentation
Stakeholder Perceptions
Go-to-Market Strategy
Brand Equity Tracking
Highlights and features
- We have conducted 4,000+ B2B research programs across 22 industries
- Our global reach spans 145 countries with 45 language capabilities
- We serve half of the world's largest 100 companies
- Our Net Promoter Score of 67 exceeds industry standards
- 92% staff retention rate ensures consistent service quality
What people say
Excellent standard of deliverable
Knowledgeable and professional
Valuable input for strategic planning
Diligent and adaptable
Superior market intelligence
Services
Market Research
Our comprehensive market research services help businesses understand industry dynamics and competitive landscapes. We specialise in niche markets and hard-to-reach decision-makers across 22 industry verticals. With 4,000+ completed programs, we provide actionable insights that inform strategic decisions and drive growth.
Customer Journey Mapping
We map complete customer journeys to identify key touchpoints and pain points. Our research helps businesses optimise customer experiences across all interaction channels. By analysing 35,000 brand experiences annually, we deliver insights that improve customer satisfaction and loyalty.
Thought Leadership
We create evidence-based thought leadership content that enhances brand credibility. Our research supports content marketing strategies with original insights from 16,000+ B2B buyers surveyed. This approach helps clients position themselves as industry leaders through compelling reports and articles.
Brand Positioning
Our brand positioning research assesses market perceptions and identifies opportunities for differentiation. We help businesses understand their brand equity and develop strategies to strengthen market position through comprehensive tracking and competitive analysis.
Competitive Intelligence
We provide actionable competitive intelligence through in-depth analysis of market trends and competitor activities. Our research helps businesses anticipate market changes and develop strategies to maintain competitive advantage across global markets.
Questions
What industries do you specialise in?
We work across 22 industry verticals including technology, professional services, construction, healthcare, and financial services.
How do you reach difficult decision-makers?
Our global network and industry expertise enable access to hard-to-reach professionals through targeted outreach methods.
What geographic regions do you cover?
We operate in 145 countries with offices across Europe, North America, Asia-Pacific and research capabilities in 45 languages.
How do you ensure data quality?
Our rigorous methodology includes multi-stage validation processes and cross-cultural analysis to ensure accurate, actionable insights.
What research methodologies do you use?
We employ both quantitative and qualitative methods including surveys, interviews, focus groups and digital analytics.
How long has your company been operating?
We have been conducting B2B research for over two decades with a team of experienced industry specialists.
