Business Details
39 Years
experience
Trusted Software Solutions for Out of Home Advertising
We are an independently owned software solutions provider dedicated to the out-of-home industry with over 30 years of global experience. Our expertise lies in creating fully integrated, automated solutions that bridge the convergence of out-of-home advertising and technology sectors. Established offices across multiple regions enable international reach while maintaining localised understanding of market needs.Our proprietary platforms like Fusion, Quattro, and Eureka deliver end-to-end management of advertising campaigns with precision and transparency. Backed by responsive support teams and data-driven consultancy, we empower media owners and buyers to maximise revenue opportunities through innovative tools like Share of Time pricing models.
Services
Software Development
API Integration
Media Planning
Data Analysis
Mobile Tools
Details
- Year established: 1987
Highlights and features
- We have over 30 years of experience in out-of-home advertising technology
- Our global offices provide international reach with local market understanding
- We offer fully integrated solutions connecting advertising and technology sectors
- Our proprietary platforms ensure precise campaign management and transparency
- We provide responsive support from experts with deep industry knowledge
Services
Software Development
We create tailored software solutions for out-of-home advertising management. Our platforms handle campaign execution, asset delivery, and performance tracking with precision. Built on decades of industry experience, these tools ensure seamless integration across global markets while maintaining local relevance.
API Integration
Our API services connect internal and external sales channels through OpenDirect standard REST APIs and proprietary SOAP services. This enables automated booking systems and real-time data exchange between media owners, buyers, and technology partners across different regions.
Media Planning
Eureka platform provides browser-based tools for media planning and buying. Advertisers gain control over ad playout schedules while media owners maximise revenue opportunities through flexible pricing models like Share of Time delivery frameworks.
Data Analysis
We transform accumulated data from contracts, payments, and delivery metrics into actionable insights. Our reporting tools offer live production dashboards and interactive analytics to improve decision-making and operational efficiency for advertising campaigns.
Mobile Tools
iOS and Android apps support asset maintenance and posting operations. These mobile solutions integrate with our core systems to ensure real-time updates and consistent data flow between field operations and central campaign management platforms.
Questions
What industries do your software solutions serve?
Our software specifically serves the out-of-home advertising industry, supporting media owners, specialist buyers, and technology partners globally.
Do you offer API integration capabilities?
Yes, we provide both OpenDirect standard REST APIs and proprietary SOAP services for seamless integration with external and internal sales channels.
Are your platforms available on mobile devices?
We offer iOS and Android mobile apps for field operations including asset maintenance and posting management.
How do you handle data analysis for advertising campaigns?
Our reporting tools transform contract, payment, and delivery data into actionable insights through live dashboards and interactive analytics.
Do you have global support capabilities?
We operate from offices in the UK, Australia, USA, and Latin America, providing international support with local market understanding.
What pricing models do you support?
We offer traditional pricing alongside innovative models like Share of Time, which determines price based on delivery flexibility and advertiser control.
