Business Details
Your Premier Fitness Destination in London & UK
Fitness First has been at the forefront of the fitness industry for decades, offering state-of-the-art gym facilities and innovative training solutions across the UK. Our mission is to empower individuals to achieve their personal best through cutting-edge technology, expert-led instruction, and a commitment to personalized fitness journeys. With over 25 clubs nationwide, we provide access to advanced equipment, including Smart Strength systems that adapt to individual capabilities, and the able platform, which combines AI-driven workouts with professional guidance.Our team of certified trainers brings extensive experience in strength, cardio, functional training, and specialized programs like HYROX, ensuring members receive authoritative, science-backed support. We uphold industry standards through continuous investment in facility upgrades, staff development, and member-centric services, fostering trust through transparent operations and a focus on long-term health outcomes.
Services
Gym Access
Personal Training
Group Classes
Swimming Pools
HYROX Training
Smart Strength
able Fitness Platform
Corporate Memberships
Facility Hire
Highlights and features
- We offer personalized fitness plans using Smart Strength technology
- Our trainers hold industry-recognized certifications in multiple disciplines
- Access 25+ clubs with specialized facilities like HYROX training zones
- We guarantee 7-day cooling-off periods for all membership agreements
- Our able platform provides AI-driven workout personalization
What people say
Excellent equipment range
Motivating trainers
Great class variety
Advanced fitness tech
Welcoming atmosphere
Services
Personal Training
Our certified personal trainers create tailored fitness programs combining strength, cardio, and functional training. Using able technology, workouts adapt to your progress while maintaining human expertise. Clients benefit from motivational support and measurable improvements in strength, endurance, and body composition through structured 12-week plans.
HYROX Training
Prepare for HYROX competitions with specialized sessions integrating treadmill intervals and eight functional exercises. Our certified coaches ensure proper technique for movements like sled pushes, rowing, and burpees. Facilities include dedicated HYROX zones with competition-grade equipment to simulate race conditions safely.
Smart Strength
This adaptive system automatically adjusts weights and resistance curves using real-time performance data from able profiles. Machines guide users through optimal rep ranges and tempos while tracking progress across 12 strength metrics. No prior experience required as equipment self-calibrates to individual capabilities during each session.
Group Classes
Over 70 weekly classes covering HIIT, Les Mills programs, yoga, and cycling. Sessions like TraX combine kettlebells and assault bikes for high-energy cardio, while Shapes focuses on muscle toning. Instructors modify exercises for all fitness levels, ensuring safe participation from beginners to advanced athletes.
able Platform
The able system calculates your BioAge through four key metrics then generates personalized workout plans. Using AI analysis of 200+ movement data points, it adjusts training intensity across Smart Strength machines. Members track progress through the app, which also provides nutrition guidance and habit-building challenges.
People
Aaron Bellot
General Manager
Leading the Baker Street club, Aaron combines 15 years of fitness management experience with a passion for community engagement. He specializes in facility optimization and member retention strategies.
Norman Bernard
General Manager
With Fitness First since 2010, Norman oversees Balham operations, focusing on service excellence and staff development. He holds Level 4 qualifications in gym instruction and business leadership.
Jennifer Hughes
General Manager
Managing the Bangor location, Jennifer has 12 years' experience in fitness operations. She specializes in aquatics program development and local business partnerships for corporate memberships.
Questions
What membership options include pool access?
All standard memberships grant access to swimming facilities. Premium tiers include additional benefits like towel service and priority booking for aqua classes.
Can I freeze my membership?
Yes, memberships can be frozen for minimum periods of two weeks, with annual limits applying. Notification via the member app is required.
Are personal training packages flexible?
We offer 6-week and 12-week training blocks with customizable focus areas. Packages include progress assessments and nutrition guidance.
Do you provide childcare facilities?
Selected locations offer Kids' Club services for children aged 3-11 during specified hours. Booking in advance is recommended.
What technology features does able offer?
The able platform provides BioAge testing, AI workout personalization, and progress tracking across four fitness metrics using Smart Strength equipment integration.
