Auerbach & Steele - Opticians in Chelsea Kings Road

Optician in London
Optician in London We employ some of the best in the business. Our three optometrists are subject to programmes of continuing education and further qualifications, including to Masters degree level. We are incredibly lucky to have a very loyal team, with some of the original members still here, 24 years after we first opened our doors.

Unlike many of the larger chains, every single team member has a recognised optical qualification. And unlike most smaller opticians, we normally have a minimum of five members of the team on the shop floor at any one time. We never want our customers to feel rushed during the eye examination or indeed, when choosing those all-important frames.
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Contact Details

123 King's Rd
Driving Directions

Products & Services

The private room
read moreThere are times you might prefer a more discreet and personal style consultation. We are delighted to be able to welcome you to our gorgeous private room. The room offers a quiet, relaxed place to try on frames at your leisure. It also houses a range of luxury precious metal and buffalo horn frames.
Contact lenses
read moreWe typically reserve a one-hour consultation for an initial contact lens appointment. We will discuss your reasons for choosing contact lenses and how frequently you plan to wear them. This, coupled with the results of your eye test, help determine the right lens for you. Because we are independent, we are not limited in the choice of lenses we can recommend. We source the best lenses for your particular requirements, made from the latest materials from well-known international manufacturers. When you collect your lenses, our fully qualified dispensing opticians show you how to fit and remove them in our custom-built teaching area. We ensure you only leave when you feel totally comfortable with the process.
The eye examination
read moreYour full eye examination will take approximately 40 minutes, sometimes longer if further tests are needed. Our optometrists will test your sight and check the health of your eyes. This process involves finding out about your general health, personal and family medical history and your lifestyle, including your experience with glasses and contact lenses prior to your visit to Auerbach & Steele. We will thoroughly assess the health of your eyes by examining them both internally and externally. If more tests are indeed required, we have the most advanced equipment and technology to ensure an accurate diagnosis.
Children’s department
read moreWe treat children differently. Getting your first pair of glasses can be a daunting experience for a young person and their parents. We have a specialist childrens department, offering a huge choice of colourful, fun frames for the younger wearer. We use the latest technology to ensure accurate diagnosis. Along with specialist paediatric dispensing, we do our utmost to put our younger customers at ease and ensure a positive experience.


Alison Copus
read moreExcellent service for the last 5 years. I have moved around a lot in that time but always make a point of using A&S because no one else has matched their expertise or service standards.
Christian Spurr
read moreDropped in for an emergency pair of glasses a few weeks back - fantastic service, very impressed and had a new pair of prescription glasses within minutes. *Highly* recommend.
Emma Caderni
read moreI don't often feel compelled to write a review, but Auerbach and Steele go way above expectations in terms of customer service and professionalism. I first visited them after an eye problem was diagnosed a couple of years ago. They checked my eyesight thoroughly and reassured me that all was well. Their friendly and engaging staff then helped me choose my new glasses from a mouthwatering selection of frames. Since then, my entire family have visited and have all received excellent service. An early diagnosis of an eye disease for my son has meant that he was able to access help quickly - and with the top surgeons recommended by Auerbach and Steele. (This potentially serious condition had NOT been picked up in any of his previous eye tests with other opticians). One of the doctors we saw also remarked upon how helpful and complete the medical notes were from this practice.
They are quite simply the best opticians around and I wouldn't now go anywhere else. I cannot recommend them more highly.
Lucy Holmes
read moreI recently had my eyes tested at Auerbach & Steele following a recommendation from a friend. After a very thorough eye examination we quickly realised my previous prescription was totally incorrect. As a result, I needed to choose some new glasses. I usually go for the same tried and tested shape and colour, but the team were brilliant at helping me find frames that were a lot more stylish and interesting and I can honestly say I have never received so many compliments for my choice of specs! Its made me feel excited about wearing glasses again and my vision is much improved. Thank you Auerbach & Steele!
Mona Russell
read moreI and my friends and family have been customers of Auerbach & Steele on Kings Road for over 20 years. We have had nothing but exceptional service and care. All staff are professional, knowledgeable, personable and friendly. Some of my friends and family travel some distance, two from Barcelona to have their eyes checked and purchase their glasses. I send my scans to my endocrinologist who is very impressed with the quality of the various scans. Besides all the impressive and up-to-date equipment and first rate care the front of house staff are able to pick exactly the right frames for my face. As a bonus the new shop is big, bright and airy. I would highly recommend Auerbach & Steele!
Gary B.
read moreIve now had three pairs of specs fabricated at Auerbach & Steele and could not be happier. I admit, as a customer, Im more finicky than most and Rachel, with whom I worked, could not have been more gracious or helpful.

The store is beautiful and their adherence to covid safety protocols is rigorously spot on.

Whatever ones optometric needs, its hard to imagine a better experience in London.
Evelina Z.
Nov 17, 2020
Professional service!
I am very glad that I've found Auerbach & Steele about four years ago when looking for an optician in London who would know how to deal with my complex eye issues.

The eye check ups last for about an hour, and the team working there are very well trained and thorough in the examination.

I have visited them recently for my annual check up. And, although, I was a bit worried about going to check my eyes during the pandemic - I needn't be, everything was spotless clean and all precautions have been well implemented.
Value for Money
Service & Support
Linda Whittingham
Jun 18, 2021
Excellent service!
I have been going to A & S since 2009. I love their frames. It is an extremely friendly practice with helpful knowledgeable staff. They have a huge choice of frames and accessories to go with. Excellent customer service and aftercare. Nothing is too much trouble. I don't go anywhere else and would highly recommend them.
Value for Money
Service & Support
Value for Money
Service & Support
Rated 5 of 5 from 2 reviews
Hours of Operation
Monday10:00 AM÷06:00 PM
Tuesday10:00 AM÷06:00 PM
Wednesday10:00 AM÷06:00 PM
Thursday10:00 AM÷06:00 PM
Friday10:00 AM÷06:00 PM
Saturday10:00 AM÷06:00 PM
Sunday12:00 PM÷05:00 PM
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