Business Details
29 Years
experience
Your Trusted Partner for Premium Beverage Solutions
Global Brands was founded in 1997 by Steve Perez, who identified a gap in the market for vodka-based ready-to-drink beverages. Over 25 years, we have evolved into a leading independent drinks business, creating iconic brands such as VK, Hooch, and Franklin & Sons. Our expertise spans alcoholic and non-alcoholic beverages, including premium tonics, spirits, and canned cocktails. We prioritise quality, using only the finest ingredients to craft exceptional flavours. Our commitment to innovation has driven global expansion, with products now available in 67 countries. As a testament to our international trade success, we received the King's Award for Enterprise in 2024.Our multidisciplinary team combines technical excellence with commercial insight to deliver market-leading solutions. We maintain rigorous quality control processes while fostering a culture of continuous improvement. Our in-house design and marketing teams provide tailored support to enhance brand visibility and customer engagement. Through strategic partnerships and industry expertise, we empower businesses to capitalise on emerging trends and maximise profitability.
Services
Alcoholic Beverages
Non-Alcoholic Drinks
Global Distribution
Marketing Support
Trade Training
Details
- Year established: 1997
Highlights and features
- We have 27 years of expertise in beverage innovation and production
- Our products are distributed in 67 countries worldwide
- We use only premium ingredients for exceptional flavour quality
- Our team includes Wine & Spirit Education Trust trained professionals
- We received the King's Award for Enterprise in 2024
Associations and certifications
- King's Award for Enterprise
- Chartered Institute of Export & International Trade
Services
Alcoholic Beverages
We produce premium alcoholic beverages including vodka-based drinks, spirits, and liqueurs. Our portfolio features award-winning brands like VK and Hooch, crafted using high-quality ingredients. Our expert team ensures consistent flavour excellence while maintaining technical and commercial standards.
Non-Alcoholic Drinks
Our non-alcoholic range includes premium tonics, mixers, and soft drinks. Each product combines traditional recipes with modern innovation to deliver exceptional taste. We prioritise quality ingredients and precise formulation to create versatile beverage options for diverse consumer preferences.
Global Distribution
We distribute products to 67 countries through a dedicated international team. Our Chesterfield distribution centre handles 40 million bottles annually, supported by 110 staff members. This infrastructure enables efficient global supply chain management and market expansion capabilities.
Marketing Support
Our marketing services include consumer trend analysis, menu development, and masterclass training. Wine & Spirit Education Trust qualified experts provide pairing guidance and merchandising solutions. We offer tailored training programs to enhance product knowledge and sales performance for trade partners.
Trade Training
We deliver comprehensive training programs covering product storage, serving techniques, and promotional strategies. Our sessions combine brand history with practical skills development. The training enhances customer experience while providing tools to maximise profitability for retail and hospitality businesses.
People
Steve Perez
Founder & Chairman
Steve Perez established Global Brands in 1997 after identifying a market opportunity for vodka-based drinks. His vision transformed the company into an international drinks business with 15 brands. He oversees strategic growth and maintains the company's family-oriented culture.
Questions
What types of beverages does Global Brands produce?
We produce alcoholic and non-alcoholic beverages including ready-to-drink cocktails, spirits, liqueurs, premium tonics, and soft drinks under 15 distinct brands.
How long has Global Brands been in business?
We were founded in 1997 by Steve Perez and have grown into a major independent drinks business operating for 27 years.
Where are Global Brands' products available?
Our products are distributed in 67 countries worldwide, including the USA, UAE, Japan, and across Europe through our Chesterfield-based distribution centre.
What sustainability initiatives does the company have?
We implement carbon footprint reduction projects and sustainable production practices. Our environmental commitment is demonstrated through continuous improvement programs and responsible business operations.
How can businesses partner with Global Brands?
We offer trade support including product training, merchandising tools, and market insights. Contact our team for distribution opportunities or to access our industry expertise.
What awards has Global Brands received?
We received the King's Award for Enterprise in 2024 for International Trade, recognising our global business achievements and export success.
