Business Details
17 Years
experience
Award-Winning Event Planners in London
Principal Promotions was founded in 2009 with a vision to transform events into extraordinary experiences. Our approach combines boundless imagination with meticulous logistical expertise, ensuring every project is delivered on time, within budget, and with maximum impact. Over 15 years, we have executed 2,300+ events across 48 countries, serving 350+ clients, many of whom have partnered with us for decades. Our team of 30+ specialists, including co-founders Anupa White and Takis Kyprianou, brings decades of collective experience in event design, production, and management. We prioritise understanding client brands and objectives to create tailored solutions that exceed expectations. Recognised as a Great Place to Work and featured in The Sunday Times Best Places to Work 2025, our culture of innovation and client-centricity drives our success.We specialise in live, hybrid, and virtual events, from intimate gatherings to large-scale conferences, with capabilities spanning experiential brand activations, delegate management, and immersive digital solutions. Our accolades reflect industry recognition, but our true measure of success lies in client loyalty and the transformative experiences we deliver. Backed by a 30-year track record, we remain committed to pushing creative boundaries while maintaining operational excellence. This dedication has solidified our reputation as a trusted partner for global brands seeking unforgettable event experiences.
Services
Event Management
Event Production
Digital Solutions
Experiential Activations
Delegate Management
Hybrid Events
Virtual Events
Brand Activations
Conference Planning
Venue Sourcing
Details
- Year established: 2009
Highlights and features
- We have 15 years of experience in global event management.
- Our team operates across 48 countries with local market expertise.
- We are certified as a Great Place to Work.
- We maintain long-term relationships with 350+ global clients.
- Our innovative approach combines creativity with logistical precision.
Associations and certifications
- Great Place to Work
- The Sunday Times Best Places to Work
What people say
Flawless event management
Powerful brand experiences
Award-winning team
Seamless delegate experiences
Incredible impact
Services
Event Management
Our event management service delivers end-to-end coordination of live, hybrid, and virtual events. From initial concept to post-event analysis, we handle logistics, budgeting, and execution to ensure seamless experiences. Clients benefit from our global network of suppliers and 15 years of expertise in creating impactful events tailored to specific brand objectives.
Experiential Activations
We design immersive brand activations that create emotional connections between businesses and their audiences. Through interactive environments and storytelling, our team develops memorable experiences that reinforce brand identity. This service includes concept development, spatial design, and on-site execution for product launches, trade shows, and corporate events.
Delegate Management
Our delegate management system handles every aspect of attendee experience, from registration to feedback collection. We implement customised solutions for event check-in, scheduling, and communication, ensuring smooth participant journeys. This service integrates with event apps and CRM systems to provide organisers with real-time data and analytics.
Digital Solutions
We create engaging digital event platforms for conferences, webinars, and hybrid formats. Our solutions include live streaming, interactive networking tools, and analytics dashboards. The service combines technical expertise with creative content production to maintain audience engagement and deliver measurable ROI for virtual and blended event formats.
Event Production
Our production team manages technical elements including staging, lighting, AV equipment, and set design. With experience in 2,300+ events, we coordinate all production aspects to align with creative concepts and brand messaging. This service covers venue scouting, risk assessments, and on-site management to ensure flawless execution of physical and hybrid events.
People
Anupa White
Co-Founder & Director
With 15 years of industry experience, Anupa co-founded Principal Promotions to redefine event management standards. She oversees strategic direction and client relationships, ensuring creative excellence and operational efficiency across all projects delivered by our award-winning team.
Takis Kyprianou
Co-Founder & Director
Takis brings extensive event production expertise to his role as co-founder. He focuses on operational delivery and technical execution, leveraging his background in logistics to ensure seamless implementation of complex global events across diverse industries and locations.
Rachel Wilde
Director
Rachel specialises in client strategy and event conceptualisation. With a decade of experience in the events sector, she develops tailored solutions that align with brand objectives, ensuring our clients receive innovative and impactful event experiences.
Pedro Castro
Director of Operations
Pedro manages day-to-day operations and resource allocation. His expertise in process optimisation ensures efficient delivery of multiple concurrent projects, maintaining quality standards across our global event portfolio while supporting team development initiatives.
Barry Forward
Production Director
As lead production specialist, Barry oversees technical execution of events. With 20+ years in live event production, he ensures flawless implementation of complex AV requirements, stage designs, and logistical elements for our most demanding projects.
Questions
What types of events do you specialise in?
We specialise in live, hybrid, and virtual events including conferences, brand activations, product launches, and corporate incentives across 48 countries.
How do you ensure event success across different formats?
Our approach combines creative vision with technical expertise, using proven project management methodologies and innovative digital solutions to deliver consistent quality across all event formats.
Can you handle international event logistics?
With experience in 48 countries and a global supplier network, we manage all aspects of international event production including local regulations, venue sourcing, and cross-border logistics.
What makes your agency different from competitors?
Our unique combination of creative innovation, 15 years of experience, and client-centric approach ensures tailored solutions that consistently exceed expectations while maintaining operational excellence.
How do you measure event success?
We use a combination of client feedback, attendee engagement metrics, and ROI analysis to evaluate event performance and continuously improve our service delivery.
Do you offer sustainable event solutions?
Yes, our sustainability policy guides all projects to minimise environmental impact through responsible sourcing, waste reduction strategies, and digital alternatives to physical materials.
