Business Details
Your Trusted Tech PR Partner in London
Sonus Public Relations is a global technology public relations agency dedicated to building awareness and reputations for tech businesses. Our approach combines data-driven strategy with creative storytelling to position clients as industry leaders. We specialise in media relations, content creation, and analyst relations, leveraging our in-house analytics tool, the Sonus FRAMEwork, to deliver measurable results. Our team of experts operates across three continents, offering tailored solutions for clients in sectors ranging from AI and cybersecurity to telecommunications and space technology.With a focus on technical expertise and strategic insight, we help clients dominate mindshare and achieve market leadership. Our clients include enterprise tech firms, scale-ups, and disruptors who value our ability to translate complex technologies into compelling narratives. We maintain offices in San Francisco, London, and Brisbane, serving clients worldwide through a unified team that prioritises global reach and local market knowledge.
Services
Media Relations
Content Creation
Analyst Relations
Data-Driven Strategy
Tech PR Consultancy
Highlights and features
- We use data-driven targeting to identify media outlets consumed by your target audience.
- Our team includes experts in specific tech domains like telecom and cybersecurity.
- We guarantee tangible deliverables in contracts to ensure consistent results.
- We translate complex technical concepts into engaging stories for broader audiences.
- Our global team operates across the US, UK, and Australia with international reach.
What people say
Understand technology
Strategic content
Creative flair
Got your back
Part of your team
Services
Media Relations
Our media relations specialists secure high-impact coverage in leading technology publications. We leverage data science to identify journalists and outlets most relevant to your target audience. Our dedicated team proactively pitches stories that position clients as thought leaders and industry innovators.
Content Creation
We create compelling content that translates complex technical concepts into engaging narratives. Our writers specialise in specific tech sectors, producing thought leadership pieces, bylines, and articles that drive brand authority and market visibility for clients.
Analyst Relations
Our analyst relations experts build relationships with key industry analysts at firms like Gartner and Forrester. We position clients as preferred partners in their sector through strategic engagement and thought leadership initiatives that enhance credibility and market influence.
Data-Driven Strategy
We use our proprietary Sonus FRAMEwork analytics tool to develop data-led PR strategies. This real-time platform tracks media coverage, measures mindshare, and identifies opportunities to optimise campaigns for maximum impact and measurable business outcomes.
Tech PR Consultancy
Our consultancy services focus on building long-term brand authority for technology companies. We combine technical expertise with strategic insight to develop comprehensive PR campaigns that drive market leadership and sustained business growth for clients.
People
Martin Smith
CEO
Martin leads Sonus Public Relations with global strategic vision. He oversees operations across three continents and ensures our clients receive the highest standard of technical PR expertise and market insight to drive business success.
Chevaan Seresinhe
Head of Media Relations
Chevaan directs our media relations strategy, leveraging deep industry connections to secure high-profile coverage. His team specialises in identifying innovative angles that position clients as thought leaders in their technology sectors.
Darren Thackeray
Head of Content
Darren leads content creation efforts, ensuring technical expertise translates into compelling narratives. He oversees writers specialising in specific tech domains to produce thought leadership and media content that drives client visibility.
Amanda Donnelly
Account Lead
Amanda manages client relationships with strategic oversight. She operates the Sonus FRAMEwork analytics platform to deliver data-driven PR strategies that consistently move the needle for our technology clients' market positioning.
Ana Scott
Content Lead
Ana directs content development for technology clients, ensuring complex concepts become accessible stories. Her team specialises in creating award-winning content that positions clients as industry innovators and trusted experts in their field.
Questions
What makes Sonus different from other tech PR agencies?
We combine data-driven strategy with technical expertise, using our proprietary analytics tool and hiring specialists in specific tech domains to deliver measurable mindshare growth for clients.
Which technology sectors do you specialise in?
We work across AI, cybersecurity, telecommunications, electronics, space technology, and emerging sectors, with team members specialising in specific domains to provide deep technical understanding.
How do you measure PR campaign effectiveness?
Our Sonus FRAMEwork analytics platform tracks media coverage, mindshare metrics, and article engagement to provide real-time insights and optimise campaigns for maximum business impact.
Can you work with international clients?
Yes, we operate from offices in San Francisco, London, and Brisbane, serving clients globally through a unified team that combines local market knowledge with international reach.
How do you handle technical complexity in PR?
Our writers understand technical concepts and translate them into engaging stories. We hire specialists in specific tech domains to ensure accurate, compelling communication of complex innovations.
What results can clients expect?
Clients typically achieve #1 mindshare position in their sector, with increased media coverage, industry recognition, and measurable business growth from enhanced market visibility.
