Business Details
Your Trusted Customer Engagement Platform
Silverpop has been at the forefront of customer engagement technology since its inception, empowering brands to deliver personalized experiences through data-driven insights. Our platform combines real-time analytics with cross-channel marketing capabilities, enabling businesses to build lasting customer relationships. With a team of seasoned marketing technologists, we provide tailored solutions that address unique business challenges while maintaining industry-leading standards.Our commitment to innovation is matched by our dedication to client success, evidenced by our global client base of 1,800+ brands. Through continuous platform enhancements and expert professional services, we ensure our clients stay ahead in an evolving digital landscape. Our approach prioritizes transparency, measurable outcomes, and technical excellence, making us a trusted partner for modern marketing teams.
Services
Cross-Channel Marketing
Customer Data Management
Email Campaigns
Mobile Marketing
Audience Segmentation
Journey Orchestration
Analytics Reporting
Creative Template Design
Deliverability Audits
Professional Services
Highlights and features
- 24/7 dedicated support team for immediate assistance
- Proven results with 1,800+ global enterprise clients
- Decades of marketing technology expertise in-house
- Tailored professional services for unique business needs
- Real-time data-driven customer engagement solutions
What people say
24/7 dedicated support
Proven results with campaigns
Tailored solutions available
Knowledgeable expert team
Real-time data insights
Services
Cross-Channel Marketing
Our cross-channel marketing solution enables coordinated customer engagement across email, mobile, and social platforms. By integrating real-time behavioural data with automated messaging, businesses can deliver consistent brand experiences that drive customer loyalty. The platform supports high-volume campaign execution with scalability up to 75 million emails per hour.
Customer Data Management
Centralised customer data management allows businesses to create unified customer profiles from multiple sources. Our platform enables advanced segmentation and audience structuring based on behavioural patterns and demographic information. This foundation supports highly targeted marketing initiatives that improve campaign performance and customer lifetime value.
Journey Orchestration
Customer journey orchestration automates personalized interactions across touchpoints using AI-driven decisioning. Businesses can design complex engagement paths with drag-and-drop simplicity while maintaining compliance with data regulations. The solution includes pre-built templates for common use cases like welcome campaigns and re-engagement strategies.
Professional Services
Our professional services team provides strategic guidance and technical implementation support for marketing transformation. Services include audience structure design, campaign optimization, and platform integration. With decades of collective experience, our consultants help clients maximize ROI through customized solutions and best practice implementation.
Analytics Reporting
Comprehensive analytics tools deliver actionable insights through customizable dashboards and real-time reporting. Businesses can track key performance indicators across channels and campaigns to measure marketing effectiveness. The platform supports data visualisation and automated reporting features to streamline decision-making processes.
People
Caroline Henno
Account Director
Marketing technology expert with extensive experience in customer engagement strategies. Specialises in helping global brands implement data-driven marketing solutions that deliver measurable business outcomes through personalized customer journeys.
Emmet O'Flaherty
Account Director
Digital marketing strategist focused on optimizing customer experiences through advanced segmentation and campaign automation. Brings technical expertise in platform implementation and cross-channel marketing effectiveness to enterprise clients.
David Fisher
Manager, Services
Customer success leader with deep knowledge of marketing technology integration. Specialises in helping organisations maximise platform capabilities through strategic implementation and iterative improvement of customer engagement strategies.
Aaron Sago
Principal Consultant
Marketing transformation expert guiding enterprise clients through digital strategy development and technology adoption. Focuses on unlocking business potential through innovative use of customer data and engagement platforms.
Questions
What customer engagement solutions do you offer?
We provide cross-channel marketing automation, customer data management, and analytics tools that help businesses create personalized customer experiences across digital touchpoints.
Do you offer 24/7 technical support?
Yes, our dedicated support team is available 24 hours a day, seven days a week, through phone and online portal for urgent technical assistance.
How do you help with campaign implementation?
Our professional services team offers audience structure design, journey orchestration, creative template development, and deliverability optimisation to ensure successful campaign execution.
What industries do you serve?
We support retail, financial services, media, travel, gaming, and healthcare organisations with industry-specific marketing solutions tailored to their unique customer engagement needs.
Can you integrate with existing systems?
Our platform offers technical integrations with CRM systems, data warehouses, and other enterprise technologies through API connections and pre-built connectors.
