Business Details
18 Years
experience
Your Brand Packaging Design Experts in Maidenhead
360E is a fiercely independent brand and packaging design agency with 15 years of experience creating impactful solutions that connect with consumers. Our expertise lies in brand strategy, brand creation, and FMCG packaging design, underpinned by proprietary models like GapLocator and BeChosen. We specialise in commercialising retail propositions, optimising packaging for standout at point-of-sale, and future-proofing brands to maintain relevance. Our PlanetMindful manifesto ensures sustainability is integrated into every project. We serve clients across indie, deli, D2C, eComm, and scale retail channels, helping brands transition from niche to mainstream success.Our team combines creativity, industry insight, and a collaborative approach to deliver outstanding outcomes. We have worked with renowned brands like Mr Kipling, OXO, and Listerine, building long-term partnerships based on trust and shared ambition. Our Maidenhead headquarters serves as the hub for our client collaborations, supported by a dedicated team available Monday to Friday, 9am - 5:30pm. We pride ourselves on being a small but mighty agency that punches above its weight through strategic thinking and design excellence. Our mission remains unchanged since 2008: to ensure every brand we work with becomes a brand consumers want.
Services
Brand Strategy
Packaging Design
Retail Proposition
Design Optimisation
Sustainability Consultancy
Details
- Year established: 2008
Highlights and features
- 15 years of specialist experience in FMCG brand and packaging design
- Proprietary GapLocator and BeChosen models for commercial success
- Proven track record with major brands like Mr Kipling and OXO
- Sustainability-focused PlanetMindful design approach
- Direct collaboration with founding team members on every project
Services
Brand Strategy
We create robust brand strategies that define market positioning and consumer appeal. Our GapLocator model identifies commercial opportunities while future-proofing brands against market shifts. With 15 years of FMCG expertise, we help brands transition from niche to mainstream success through data-driven strategic planning.
Packaging Design
Our BeChosen design methodology ensures packaging stands out at point-of-sale. We optimise visual hierarchy, typography, and colour schemes to improve shelf impact and consumer recognition. Sustainability is integrated through our PlanetMindful manifesto while maintaining commercial effectiveness for retail environments.
Retail Proposition
We strengthen brand foundations and build compelling retailer arguments for shelf space acquisition. Our services include proposition refinement, presentation optimisation, and creating persuasive commercial cases that demonstrate category growth potential for supermarket listings.
People
Jon Stevens
Founder
With 15 years of industry experience, Jon established 360E to create impactful brand solutions. He leads strategic direction and client relationships, leveraging deep FMCG expertise to drive brand growth through innovative design thinking.
Chris Isted
Creative Leader
Chris heads our creative team, translating strategic insights into award-winning packaging designs. With extensive experience in consumer goods branding, he ensures every project combines artistic excellence with commercial effectiveness to boost retail performance.
Questions
What industries do you specialise in?
We focus on FMCG brands across food, beverages, and consumer goods sectors, with particular expertise in retail packaging and brand strategy for supermarket channels.
How do you ensure packaging stands out?
Our BeChosen methodology optimises visual hierarchy, colour contrast, and typography to maximise shelf impact while maintaining brand consistency and consumer recognition.
Can you help with sustainability?
Yes, our PlanetMindful approach integrates sustainable materials and production methods without compromising packaging effectiveness or brand equity.
Do you work with international brands?
While based in Maidenhead, we collaborate with brands across the UK and beyond, supporting both local market entry and global brand consistency strategies.
