Business Details
18 Years
experience
Your Trusted Digital Marketing Partner in Lincoln
Established in 2008, Zaddle Internet Marketing is a Lincoln-based digital marketing agency specialising in audits, training, and managed services for UK SMEs. Our team holds Google Ads certification and combines 18+ years of industry experience with active participation in regional business communities. We focus on practical solutions for SEO, PPC, social media, and analytics, prioritising measurable ROI through technical audits, hands-on training, and performance-driven campaign management.Our approach balances local expertise with nationwide reach, offering flexible engagement models including one-off audits, team upskilling, and ongoing management. We maintain transparency through clean tracking, evidence-based reporting, and prioritised roadmaps that align with client budgets and growth targets.
Services
SEO Training
Google Ads Management
GA4 Audit
Social Media Marketing
Digital Marketing Audits
LinkedIn Training
Amazon Marketing
Bing Ads Management
Local SEO Services
E-commerce Analytics
Details
- Year established: 2008
Highlights and features
- 18+ years experience in digital marketing with Google Ads certification
- Proven audit methodology with dev-ready technical recommendations
- Tailored training delivered face-to-face or online for business teams
- Local expertise with nationwide client support capabilities
- Performance-first approach with transparent reporting frameworks
Associations and certifications
- Google Ads Certified Partner
What people say
Instrumental in growth
SEO expertise
Practical solutions
Measurable ROI
Knowledgeable trainers
Services
SEO Training
Practical SEO workshops tailored for business teams. Covers technical audits, on-page optimisation, and content strategy. Delivers actionable skills for improving organic search performance through Google Search Console integration. Ideal for marketers seeking sustainable growth strategies.
Google Ads Management
Full-service Google Ads campaign management. Includes keyword research, bid strategy, and conversion tracking. Focuses on ROAS optimisation through structured account management and performance analysis. Suitable for businesses seeking expert-led paid search campaigns.
GA4 Audit
Comprehensive Google Analytics 4 assessment. Reviews event tracking, conversion setup, and data governance. Provides actionable recommendations for improving measurement accuracy. Essential for businesses requiring reliable analytics frameworks.
Social Media Marketing
Strategic social media campaign management across Meta, LinkedIn, and YouTube. Combines audience targeting with creative optimisation. Includes performance dashboards for tracking engagement and conversion metrics. Designed for businesses seeking measurable social ROI.
Digital Marketing Audits
Technical assessments covering SEO, PPC, and analytics. Delivers prioritised improvement roadmaps with effort-impact analysis. Includes actionable recommendations for technical fixes and strategic enhancements. Valuable for businesses seeking performance baseline assessments.
People
Liam Lally
Founder
Digital marketing expert with 18+ years experience. Google Ads certified professional specialising in technical SEO and paid media strategy. Recognised trainer by East Midlands Chamber, delivering practical digital marketing solutions since 2008.
Julia McGinn
Administration Superstar
30-year administrative expert managing local SEO listings and client reporting. Specialises in Google Business Profiles optimisation and Looker Studio dashboards. Ensures operational excellence across client accounts with meticulous attention to detail.
Dids Reeve
Paid Media Consultant
20-year digital marketing specialist with decade-focused PPC expertise. Specialises in campaign analysis and tracking implementation. Provides strategic oversight for client account governance and performance optimisation.
John Daulton
PPC Consultant
Google Ads specialist with 11 years dedicated paid search experience. Manages budgets from 500-50k monthly. Focuses on ROAS optimisation across search, shopping, and display campaigns while maintaining technical account governance.
Questions
Do you offer one-off digital marketing audits?
Yes, we provide fixed-scope audits with clear deliverables including technical SEO, Google Ads, and analytics assessments. Implementation support available.
Can you train marketing teams on their own accounts?
Our default approach uses client accounts for training Google Ads, GA4, and SEO. Includes templates and live walkthroughs for immediate application.
Do you work with small businesses?
Yes, we tailor services to SME budgets. Local SEO and shopping feeds often deliver quick wins for smaller enterprises seeking growth.
Are you Google Ads certified?
Yes, we're officially Google Ads Certified Partners. Verification available through our public partner profile link.
What areas do you serve?
Based in Lincoln but support SMEs nationwide. Services delivered on-site across the UK or via online platforms.
