Business Details
Expert Brand Strategy Consultancy in Leeds
We are a pioneering brand consultancy dedicated to transforming brands and accelerating commercial momentum. With decades of experience, we collaborate closely with ambitious business owners, management teams, and investors to develop robust brand strategies that deliver measurable results. Our approach prioritises knowledge before assumption, ensuring every strategy is grounded in deep market understanding. We specialise in helping clients break through glass ceilings, adapt to market shifts, and secure premium valuations at exit.Recognised as one of the UK's leading consultancies, we combine creative ambition with analytical rigour to ignite sector-defining transformations. Our track record includes establishing CoolBrands, delivering global expansion for British brands, and creating proprietary methodologies like Brand Discovery. As the only brand consultancy member of the Management Consultancies Association, we maintain the highest standards of professional excellence.
Services
Brand Strategy
Rebranding
Market Positioning
Brand Discovery
Private Equity Brand Development
Highlights and features
- We have over 20 years of experience in brand strategy consultancy
- Our team developed proprietary Brand Discovery methodology
- Proven track record generating 2+ billion in exit deals
- Recognised as Financial Times Leading Management Consultancy
- Unique approach combining creative ambition with analytical rigour
Associations and certifications
- Management Consultancies Association
- Financial Times Leading Management Consultancies
What people say
Award-winning
Transformative results
Industry leader
Successful client outcomes
Recognized expertise
Services
Brand Strategy
We create comprehensive brand strategies that align business objectives with market opportunities. Our approach combines deep market analysis with creative thinking to develop positioning that drives growth. Clients benefit from our proprietary Brand Discovery process and decades of experience in delivering measurable commercial results through strategic brand transformation.
Rebranding
Our rebranding services help businesses refresh their market presence and adapt to changing dynamics. We specialise in transforming established brands through strategic identity updates while maintaining core brand equity. Recent successes include revitalising iconic brands like Ann Summers and creating new market positions for industry leaders in logistics and wellness sectors.
Brand Discovery
This proprietary methodology provides deep market insights to inform brand strategy. Through comprehensive research and analysis, we identify growth opportunities and market gaps. The process forms the foundation for all our brand strategies, ensuring data-driven decisions that deliver sustainable competitive advantage and measurable business outcomes.
Private Equity Branding
We develop brand strategies specifically tailored to private equity requirements. Our services help portfolio companies enhance valuation through strategic brand positioning. We support investors in aligning brand strategy with financial objectives, creating clear value propositions that attract premium multiples during exit processes.
Market Positioning
Our market positioning services help businesses establish clear differentiation in crowded markets. We analyse competitive landscapes to identify unique value propositions and develop positioning strategies that resonate with target audiences. This includes adapting brands to regulatory changes, technological shifts, and evolving consumer expectations across multiple industry sectors.
People
Julian Kynaston
Founder
Award-winning founder with over 20 years' experience in brand strategy. Former Leeds football casual turned industry leader, author of Brand Warfare and Old Testament Vol.1. Recognised Marketing Leader of the Year for transforming Propaganda into a leading consultancy.
Questions
What makes your brand consultancy different from competitors?
We combine proprietary Brand Discovery™ methodology with deep market analysis and creative thinking, backed by our unique position as the only brand consultancy member of the Management Consultancies Association.
How do you measure success for client projects?
We track measurable outcomes including growth in brand value, increased market share, and successful exit valuations, with a track record of generating over £2 billion in exit deals for our clients.
What industries do you specialise in?
We work across diverse sectors including retail, technology, healthcare, logistics, and consumer goods, with particular expertise in transforming traditional brands for modern markets.
Can you help with international brand expansion?
Yes, we have a proven track record of transforming British brands into global players, with experience in adapting brand strategies to different cultural and market contexts.
What is your approach to rebranding established businesses?
We balance maintaining core brand equity with refreshing market positioning, using our Brand Discovery™ process to ensure strategic alignment with current market opportunities and audience expectations.
