Business Details
26 Years
experience
Award-Winning PR & Marketing Services in Edinburgh
Established in 2000 by Fiona Vernon, Niche Works is a dedicated public relations and marketing consultancy headquartered in Edinburgh. Our approach combines passion, creativity, and expertise to deliver tailored strategies that align with clients' business objectives. With over three decades of collective experience, we serve small and medium-sized enterprises across diverse sectors, including luxury hospitality, tourism, retail, and property. Our services span traditional and digital marketing, media relations, and strategic content development, ensuring clients achieve measurable results.We prioritise long-term partnerships, acting as an extension of our clients' teams while maintaining flexibility for project-based collaborations. Our commitment to staying at the forefront of industry best practices through affiliations with the Chartered Institute of Marketing and Chartered Institute of Public Relations underscores our dedication to excellence. Clients benefit from senior-level expertise, transparent communication, and a focus on creating impactful, audience-centric campaigns that drive growth.
Services
Strategy Development
Media Relations
Social Media Marketing
Content Marketing
Email Marketing
Copywriting
Partnership Marketing
Digital Marketing
Event Planning
SEO
Details
- Year established: 2000
Highlights and features
- We offer 20+ years of senior-level expertise in PR and marketing.
- Our team manages accounts directly, ensuring strategic consistency.
- We combine traditional and digital approaches for holistic campaigns.
- Our industry-specific knowledge spans tourism, property, and retail sectors.
- We prioritise long-term partnerships with transparent, client-focused communication.
Associations and certifications
- Chartered Institute of Marketing (CIM)
- Chartered Institute of Public Relations (CIPR)
Services
Strategy Development
We create comprehensive marketing strategies tailored to business goals, integrating traditional and digital elements. Our process begins with in-depth consultations to understand client needs, followed by targeted campaign planning. This ensures alignment with long-term objectives while adapting to market dynamics.
Media Relations
Our media relations focus on securing quality coverage across print, digital, and broadcast platforms. By crafting compelling narratives and leveraging industry connections, we enhance brand visibility and credibility. This service ensures clients' messages resonate with their target audiences through trusted media channels.
Digital Marketing
We develop data-driven digital strategies encompassing social media, paid advertising, and SEO. Our approach optimises online presence to engage audiences effectively. By analysing performance metrics, we refine campaigns to maximise ROI and ensure sustained digital growth.
Content Marketing
Our content marketing services include blogs, videos, and social media content designed to build brand authority. We produce targeted materials that foster customer loyalty and drive engagement. This service ensures consistent messaging across all digital platforms to support business objectives.
Event Planning
We design and execute events that connect clients with their audiences, both virtually and in-person. Our planning ensures seamless execution, from concept to delivery. These events are strategically aligned to enhance brand awareness and generate meaningful business opportunities.
People
Fiona Vernon
Founder
Fiona founded Niche Works in 2000, bringing over 30 years of marketing and PR expertise. Her leadership focuses on delivering client-centric strategies and fostering long-term partnerships. She ensures all campaigns reflect industry best practices through continuous professional development.
Questions
What services does Niche Works offer?
We provide strategy development, media relations, digital marketing, content creation, and event planning tailored to SMEs across various sectors.
Which industries do you specialise in?
Our expertise spans tourism, property, retail, luxury hospitality, and business-to-business marketing, with a focus on client-specific needs.
How do you approach client relationships?
We prioritise long-term partnerships, acting as an extension of clients' teams while offering flexible project-based support when needed.
What areas do you serve?
Based in Edinburgh, we work with clients throughout Scotland, the UK, and internationally.
How do you measure campaign success?
We use data-driven analytics to track performance metrics, ensuring campaigns deliver measurable ROI and align with business objectives.
