Business Details
13 Years
experience
Expert SEO Services in Edinburgh
We are a digital marketing agency based in Edinburgh with over 12 years of experience delivering SEO, web design, and social media solutions across Scotland and the UK. Our approach combines technical expertise with tailored strategies to improve online visibility and drive sustainable growth. We prioritise transparency through detailed monthly reports and maintain a high client retention rate by focusing on measurable results. Our team of certified SEO specialists works closely with businesses of all sizes, from local enterprises to national brands, ensuring every campaign aligns with individual goals. With face-to-face meetings available in Edinburgh and Glasgow, we build trust through clear communication and a commitment to understanding each client's unique needs. Our proven track record includes awards such as SEO Agency of the Year in Scotland (2023) and long-term partnerships formed through consistent delivery of improved search rankings and increased website traffic.
Services
SEO Audits
Web Design
Social Media
PPC Campaigns
Technical SEO
Served areas
- Scotland
Details
- Year established: 2013
- Employees: 3
Highlights and features
- Outstanding SEO Services
- Social media services
- Content marketing
Associations and certifications
- Edinburgh Chamber of Commerce
What people say
Improved keyword rankings
Detailed SEO analysis
Affordable services
Thorough communication
Significant ranking improvements
Services
SEO Audits
Our comprehensive SEO audits identify technical issues affecting website performance. We analyse crawlability, server response codes, internal linking, and content optimisation to create actionable improvement plans. Clients receive detailed reports with prioritised fixes to enhance search visibility and user experience.
Web Design
We create responsive, SEO-optimised websites using WordPress for improved search rankings. Our designs balance visual appeal with technical performance, including keyword research, meta tag implementation, and speed optimisation. Each site includes training for content management and ongoing support.
Social Media
Our social media management builds brand authority through strategic content creation and audience engagement. We develop platform-specific campaigns for Facebook, Twitter, and LinkedIn while integrating SEO best practices to boost organic reach and drive website traffic.
PPC Campaigns
We manage Google Ads and Facebook advertising campaigns with targeted keyword strategies. Our approach focuses on measurable ROI through competitor analysis, ad copywriting, and conversion tracking while maintaining budget efficiency for businesses of all sizes.
Technical SEO
Our technical SEO services improve website architecture for better search engine crawling. We implement structured data, optimise URL structures, and enhance page speed while ensuring mobile responsiveness. Regular audits maintain compliance with evolving search engine algorithms for sustained organic growth.
People
Caroline Phillips
Director
With over 12 years of SEO expertise, Caroline leads Alba SEO Services' strategic direction. She specialises in technical audits and local SEO strategies, having helped businesses across Scotland improve their online visibility through data-driven approaches since 2013.
Janet
SEO Specialist
As a senior SEO specialist, Janet focuses on local marketing strategies and competitor analysis. She has extensive experience across multiple industries, delivering tailored SEO solutions while maintaining a strong focus on measurable business outcomes through continuous performance monitoring.
Julie
SEO Specialist
Julie specialises in content optimisation and link-building strategies. Her persistent approach to improving search rankings has benefited numerous clients across various sectors, combining technical expertise with creative problem-solving to achieve measurable improvements in organic traffic.
Questions
What SEO services do you offer for small businesses?
We provide tailored SEO audits, technical optimisation, and ongoing campaigns with transparent reporting. Our services include keyword research, content optimisation, and link-building strategies specifically adapted for small business budgets.
Can you help with website redesigns?
Yes, we create responsive WordPress websites with built-in SEO features. Our designs focus on both visual appeal and technical performance, including speed optimisation, mobile responsiveness, and structured data implementation.
Do you offer social media management?
We manage social media accounts across major platforms, creating strategic content calendars and targeted advertising campaigns that complement SEO efforts while building brand authority and audience engagement.
How do you measure SEO success?
We track keyword rankings, organic traffic growth, conversion rates, and backlink quality through monthly reports. Our approach includes competitor benchmarking and regular strategy adjustments based on performance data.
Are your SEO services available outside Edinburgh?
We work with clients across Scotland, including Glasgow, and throughout the UK. Remote consultations and digital collaboration tools enable us to deliver effective SEO services to businesses nationwide.
Videos
Reviews (16)
Lydia Goldthorpe
Jan 28, 2026
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Caroline assisted me in updating my website and enhancing the online presence for my business. Her service and expertise was impeccable. I will not hesitate to employ her again, I cannot recommend her enough.
Kirsty Young
Oct 29, 2025
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We used Carolines company for their SEO service and from start to finish Caroline answered all my questions (of which there were many) very quickly. I had taken our WIX SEO as far I I could on my limited knowledge and required an expert to take it to the next level and hopefully bump our business up a little on the Google organic search. Nobody wanted to take this job on as all the other SEO specialists wanted to host our site with ongoing monthly payments.
We are a small business and wanted to keep control of our own site and control of costs so we were very reluctant to proceed that way. Caroline was very understanding of this as she too started her business in a similar way using the WIX platform. Rarely do you get such great communication and patience from a business or individual. We're really appreciative of their service and wouldn't hesitate in recommending their services.
With her SEO knowledge we now rank 1.3 on our specific keyword search, down from 7.8
Further to this first contact we had additional issues with emails getting lost, to and from clients. Again Caroline answered all questions via email, text, Whatsapp and by phone the same day. I don't think I've ever dealt with anyone or business with such a willingness to help a small business. Thanks again and again
We are a small business and wanted to keep control of our own site and control of costs so we were very reluctant to proceed that way. Caroline was very understanding of this as she too started her business in a similar way using the WIX platform. Rarely do you get such great communication and patience from a business or individual. We're really appreciative of their service and wouldn't hesitate in recommending their services.
With her SEO knowledge we now rank 1.3 on our specific keyword search, down from 7.8
Further to this first contact we had additional issues with emails getting lost, to and from clients. Again Caroline answered all questions via email, text, Whatsapp and by phone the same day. I don't think I've ever dealt with anyone or business with such a willingness to help a small business. Thanks again and again
Gibson & Syme Eyewear
Mar 28, 2022
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A great big thank you to Caroline and her team for the amazing service they provide, they have immensely helped to improve our online business rankings and visibility beyond our expectations. The knowledge, professionalism and attention to detail is fantastic! Caroline is so helpful and thorough with her work. We would highly recommend Alba SEO and we look forward to continuing working with them to improve our online business even further!
Brett Currie
Dec 09, 2020
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Caroline has been incredibly friendly and knowledgeable. Despite just starting out with SEO she has been so generous with her time in providing informative and transparent advice for me and my business. I would most definitely recommend contacting her and the team at Alba.
Lewis C.
Mar 08, 2019
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I used Alba SEO for my website audit and within a week my business started ranking better for the selected keywords.
Caroline and Janet were great and explained everything to me and produced a detailed report on the changes that needed to be made. I would recommend any business looking for assistance with SEO to speak to Alba SEO.
Caroline and Janet were great and explained everything to me and produced a detailed report on the changes that needed to be made. I would recommend any business looking for assistance with SEO to speak to Alba SEO.
Pawel Winiarski
Mar 08, 2019
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Pure Cleaning (Scotland) Ltd is using Alba SEO services to help make our website more visible to potential customers. as well as deal with any SEO challenges. They provide a fantastic service with great communication and easy to read monthly reports. Would highly recommend their services
Eddie Harper
Mar 08, 2019
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Alba SEO have been great at helping to get our new business up and running by boosting our profile across the board. They offer a really responsive service and their thorough, organic approach to developing our web presence is much appreciated. They are very proactive at suggesting new ways to improve both our website and search results, and I can highly recommend them
Gengenie Research
Mar 08, 2019
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I asked Caroline at Alba SEO to help with my websites ranking online a few months ago as I had built the site myself over a year before and had no web presence at all. Caroline has been amazing, she has re-designed my site, giving me an online presence almost immediately.
Caroline is very quick to respond to my messages of help when I have issues and she has given me pointer on where I have went wrong and even fixed several issues which I created.
I am looking forward to the next stage with Caroline at Alba SEO assisting with our offsite SEO.
Alba SEO are very cost effective and have their clients best interests at heart, not like other SEO companies I had looked at where they are all about the fee, not the client. Thank you Caroline
Caroline is very quick to respond to my messages of help when I have issues and she has given me pointer on where I have went wrong and even fixed several issues which I created.
I am looking forward to the next stage with Caroline at Alba SEO assisting with our offsite SEO.
Alba SEO are very cost effective and have their clients best interests at heart, not like other SEO companies I had looked at where they are all about the fee, not the client. Thank you Caroline
Christopher Lamotte
Mar 08, 2019
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Alba SEO carried out a valuable, very comprehensive review for an important client of mine. Nearly all of the actions in the 65 page report have now been implemented and I look forward to seeing improvements in keyword rankings. Alba SEO provide an SEO service with professional integrity which is, sadly, rare amongst SEO consultants who tend to over-promise.
Daniel Savoury
Mar 08, 2019
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Alba SEO were recommended to us and so far we've been really impressed with the comprehensive detailed work that has been carried out. The Alba SEO team have steadily improved our online ranking performance and we hope we can continue to grow and develop our online representation with their specialist expertise.
Mark Smith
Mar 08, 2019
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Great SEO company, we have worked with for the past 6 months and our results have been amazing. Caroline and the team are so helpful and easy to work with
Susan Branigan
Apr 03, 2017
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I am very impressed with Alba SEO's knowledge, attention to detail, reliability and how they just get things done, in a way that suits my business. I have and will continue to recommend them.
Mark Henderson
Apr 03, 2017
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Great experience working with Alba Seo, they were very attentive to our business needs and absolutely meticulous. I would recommend - great service!
Dougie Walker
Apr 03, 2017
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Ever since we started working with Alba SEO, we've seen our web traffic, engagement and sales increase exponentially. We know we're in good hands as Caroline and her team bring an ethical approach, expert understanding and analytical attention to detail to ensuring we're seen in the best light online. Highly recommended.
John Stanton
Apr 03, 2017
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I've been using Caroline at Alba SEO services for the last 6 months. Even in this short space of time the progress that's been made has been brilliant. The monthly report given is also very thorough and is can be easily understood. I'm very pleased with the service given and i would highly recommend.
Norman Rowan
Apr 03, 2017
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Took me a while to find a company that did SEO that actually listened to what I was looking to do rather than just hard sell me work that I didn't really need or want. Alba SEO listened to what I wanted, made sure that this was going to be beneficial, made some tweeks, and got on with it with great results.


