Business Details
Your Trusted Partner for Strategic Communications & Marketing Solutions
We are Weber Shandwick, a global communications and marketing agency built for the era of earned-first engagement. Founded on the principle that brands must contribute to culture to earn value, we combine strategic consulting with creative excellence across 61 offices worldwide. Our approach integrates data, technology, and AI to deliver impactful campaigns that drive stakeholder value. With expertise spanning public affairs, crisis management, and cultural transformation, we help clients navigate complex challenges while fostering innovation. Our values of curiosity, inclusion, courage, and impact shape a collaborative environment where diverse perspectives thrive. Backed by The Weber Shandwick Collective, we leverage a network of specialist firms to address the intersection of business, society, and technology.Our commitment to social impact extends beyond client work, aiming to create meaningful change through purpose-driven initiatives. With decades of experience in sectors like health, financial services, and technology, we empower brands to lead in an era of disruption. Our global team of experts delivers tailored solutions that combine deep industry knowledge with cutting-edge strategies. By prioritising transparency and ethical practices, we build trust with clients and communities alike. This dedication to excellence has established us as a trusted partner for organisations seeking to drive measurable impact in dynamic markets.
Services
Earned Creative
Generative AI
Strategic Communications
Public Affairs
Crisis Management
Cultural Choreography
Integrated Media
Data-Driven Marketing
Brand Building
Reputation Management
Highlights and features
- We offer 30+ years of experience in global communications and marketing strategy
- Our team combines cultural expertise with AI and data integration capabilities
- We provide cross-sector insights from healthcare to technology and financial services
- Our crisis management specialists deliver proven risk mitigation strategies
- We maintain a global network spanning 115 cities across six continents
Services
Earned Creative
Our earned creative services combine storytelling with strategic insights to generate authentic media coverage. We develop compelling narratives that resonate with target audiences, leveraging influencer partnerships and digital platforms. This approach helps brands build credibility through third-party validation while driving engagement across traditional and emerging channels.
Generative AI
We implement cutting-edge AI technologies to enhance marketing effectiveness and operational efficiency. Our AI specialists develop custom solutions for content creation, data analysis, and campaign optimisation. This includes deploying machine learning algorithms to identify market trends and automate strategic decision-making processes for improved client outcomes.
Strategic Communications
Our strategic communications services focus on building and maintaining brand reputation through targeted messaging. We develop comprehensive communication plans aligned with business objectives, specialising in crisis management, stakeholder engagement, and corporate social responsibility initiatives. Our approach combines traditional PR with digital strategies for maximum impact.
Public Affairs
We help organisations navigate complex regulatory environments and shape public policy discussions. Our public affairs experts develop advocacy strategies, manage government relations, and create campaigns that influence policy decisions. This includes grassroots mobilisation, coalition building, and strategic messaging for both corporate and non-profit clients.
Crisis Management
Our crisis management team provides proactive planning and rapid response solutions for organisational threats. We develop comprehensive crisis communication plans, conduct risk assessments, and deliver real-time support during emergencies. Our approach focuses on protecting brand reputation while maintaining stakeholder trust through transparent, evidence-based strategies.
Questions
What makes Weber Shandwick different from other PR agencies?
We combine global expertise with local market knowledge, specialising in earned-first strategies that integrate data, technology, and cultural insights to deliver measurable business impact.
Which industries do you specialise in?
We work across healthcare, financial services, technology, energy, consumer goods, and non-profit sectors, with dedicated teams providing sector-specific expertise and insights.
How do you incorporate AI into marketing strategies?
We use AI for audience analysis, content optimisation, and campaign performance prediction, combining machine learning with human creativity to enhance marketing effectiveness.
What crisis management services do you offer?
We provide crisis preparedness planning, real-time response support, and post-crisis reputation recovery services, focusing on transparent communication and stakeholder engagement.
How do you measure campaign success?
We use a combination of media analytics, audience engagement metrics, and business performance indicators tailored to each client's specific objectives and industry benchmarks.
Do you work with international clients?
Yes, with offices in 61 cities and a network covering 115 locations worldwide, we deliver cross-cultural campaigns that maintain strategic consistency across global markets.
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