Business Details
Your Trusted Partner for Retail Innovation & Shopper Marketing
We are a progressive industry association committed to advancing best practices in retail and enhancing the total shopper experience. Through comprehensive research publications, industry-leading conferences, and prestigious awards programmes, we provide our members with unparalleled insights into consumer behaviour and retail innovation. Our training solutions combine online learning with face-to-face workshops to deliver practical skills development across multiple disciplines. With over a decade of expertise in sustainability initiatives, we offer specialized tools like the Sustain Calculator and Sustainability Standard accreditation to help businesses reduce environmental impact. Our member directory connects over 200 leading brands, retailers, and manufacturers, while our quarterly InStore magazine curates the most effective retail execution strategies.We facilitate networking opportunities through regular seminars and events, fostering collaboration between retailers, brands, and suppliers. Our dedicated team works year-round to develop best practice frameworks that shape the future of retail display and shopper marketing. Through our Sustainability Content Hub, we maintain industry leadership in environmental responsibility while providing discounted access to training courses and research resources. Our organization remains at the forefront of retail innovation through continuous investment in digital platforms and member-exclusive content archives.
Services
Membership Access
Sustainability Tools
Training Courses
Industry Research
Networking Events
Highlights and features
- We offer exclusive access to 31,220 searchable in-store photos and 600+ research reports
- Our team delivers specialized sustainability tools including the Sustain Calculator
- We provide 12 annual insight reports and quarterly InStore magazine publications
- Our training solutions combine online learning with face-to-face workshops
- We facilitate networking opportunities through 5 annual shopper seminars
Associations and certifications
- Sustainability Standard
Services
Membership Access
Our membership program grants exclusive access to retail research, industry archives, and networking opportunities. Members benefit from discounted training courses, event participation, and marketing visibility through our member directory. This service supports professional development and business growth through access to curated industry knowledge and peer connections.
Sustainability Tools
We provide specialized sustainability resources including the Sustain Calculator for environmental impact measurement and the Sustainability Standard accreditation framework. These tools help businesses implement eco-friendly practices while maintaining retail effectiveness through proven methodologies and industry benchmarks.
Training Courses
Our training solutions combine online learning with face-to-face workshops covering shopper marketing fundamentals and sustainability practices. The Shopper Marketing Foundation Course and Sustainability Masterclasses deliver practical skills development through expert-led instruction and real-world case studies.
Industry Research
We offer comprehensive research resources including 31,220 searchable in-store photos, 600+ insight reports, and 12 annual trend reports. Our InStore magazine curates best practices in retail execution while our Sustainability Content Hub provides the latest environmental research.
Networking Events
Our event program features shopper seminars, conferences, and workshops that connect retail professionals. These gatherings facilitate knowledge exchange through case studies, panel discussions, and networking opportunities with leading brands and suppliers across the UK and Ireland.
Questions
What membership benefits does POPAI offer?
POPAI membership provides access to exclusive research reports, 31,220 in-store photos, 12 annual insight reports, quarterly InStore magazine, and discounts on training courses and events.
What sustainability tools are available?
We offer the Sustain® Calculator for measuring environmental impact, Sustainability Standard accreditation, and specialized training courses to help businesses achieve environmental excellence.
What training options exist for members?
Members receive one free e-course annually, discounts on training programs, and access to our Shopper Marketing Foundation Course and Sustainability Masterclasses.
How can businesses network through POPAI?
We organize 5 free annual shopper seminars, paid conferences, and industry events connecting retailers, brands, and suppliers for knowledge sharing and collaboration.
What research resources are available?
Our members access 600+ insight reports, 1,145 award-winning case studies, and our Sustainability Content Hub with the latest industry research and trends.
