Business Details
6 Years
experience
Expert SEO Services for Measurable Business Growth
At Straight Up Search, we specialise in delivering measurable improvements in organic search performance and business growth through data-driven SEO strategies. Our approach combines technical expertise with tailored content creation and comprehensive audits to address each client's unique challenges. With a proven track record across diverse industriesfrom e-commerce and SaaS to healthcare and B2Bwe prioritise commercial outcomes by focusing on keywords and strategies that drive qualified traffic. Our team's deep understanding of search algorithms and user intent enables us to optimise websites for both visibility and conversion. We maintain transparency through detailed reporting and continuous optimisation, ensuring clients see tangible returns on their SEO investment. Our commitment to E-E-A-T principles is demonstrated through medically compliant content creation for healthcare clients and industry-specific expertise across sectors. By avoiding generic 'one-size-fits-all' solutions, we develop custom strategies that align with business objectives while maintaining ethical SEO practices. Our rapid response times and client-centric communication ensure seamless collaboration, with case studies demonstrating significant increases in organic traffic and keyword rankings for long-standing clients.
Services
Keyword Research
On-Page SEO
Technical SEO
Content Strategy
SEO Audit
Off-Page SEO
Served areas
- wellingborough,northampton,corby,kettering,rugby,northamptonshire
Details
- Year established: 2020
- Employees: 6
Highlights and features
- Digital PR, On-Page SEO, Keyword Research, Link Building, SEO Web Design
Payment methods
- Credit cards, Financing available, Debit cards, Mobile payments
What people say
Fantastic results
Highly recommend
Dramatically increase traffic
Professional and thorough
Excellent communication
Services
Keyword Research
Our keyword research identifies high-impact search terms that align with user intent and business objectives. We analyse search volume, competition, and commercial intent to prioritise opportunities that drive qualified traffic. By focusing on keywords with measurable ROI potential, we ensure your website ranks for terms that directly contribute to business growth.
Technical SEO
We conduct comprehensive technical audits to identify and resolve issues affecting search visibility. Our optimisation covers site speed, mobile responsiveness, structured data implementation, and crawlability improvements. By creating search-engine-friendly architectures, we help major brands achieve significant organic traffic increases through improved technical foundations.
Content Strategy
Our content strategy focuses on creating valuable, search-optimised content that engages audiences and drives conversions. We develop topic clusters aligned with buyer journeys while maintaining strict E-E-A-T compliance for regulated industries. Case studies demonstrate our ability to double organic traffic value through strategic content implementation.
SEO Audit
Our detailed SEO audits identify technical barriers, content gaps, and link-building opportunities specific to your business. We provide actionable recommendations prioritised by impact potential, with case studies showing 1,925% session growth following audit implementation. The process includes competitor analysis and custom strategy formulation for measurable improvements.
Off-Page SEO
We develop strategic off-page SEO campaigns focusing on high-quality backlink acquisition. Our approach combines relationship-based outreach with content-driven link earning to improve domain authority. By prioritising relevant, authoritative sources, we help businesses achieve sustainable improvements in search rankings and organic visibility.
People
Jamie Irwin
Founder
Jamie Irwin is the founder of Straight Up Search, Northern Ireland's most recognised SEO agency. With extensive experience in technical SEO and content strategy, he has helped diverse businesses achieve significant organic growth through data-driven approaches and E-E-A-T compliant practices.
Questions
What industries do you specialise in?
We work across diverse sectors including healthcare, SaaS, e-commerce, industrial B2B, and professional services. Our case studies demonstrate expertise in both regulated industries requiring strict E-E-A-T compliance and competitive commercial markets.
How do you measure SEO success?
We track keyword rankings, organic traffic growth, conversion rates, and ROI metrics. Our reporting includes detailed analysis of commercially significant pages and actionable insights for continuous improvement.
What's your typical engagement process?
We follow a 6-step process: discovery call, technical audit, strategy formulation, implementation, continuous optimisation, and transparent reporting. Clients receive regular updates with data-driven recommendations for ongoing improvements.
Do you offer local SEO services?
While we operate globally, our technical expertise includes local SEO optimisation. We help businesses improve visibility in specific geographic markets through targeted content and structured data implementation.
Can you handle large-scale websites?
Yes, our technical SEO specialists have experience optimising enterprise-level websites. We address complex issues like faceted navigation and duplicate content while improving crawl efficiency and search visibility.
Reviews (6)
Shane Traill
May 03, 2022
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Excellent communication, very patient with me and didn't hesitate to go the extra mile with the off-page SEO strategy. I now have a highly ranking page for my website which is great because I am in a very competitive and up-coming market (page one ranking). Highly recommend.
Maria Baker
May 03, 2022
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I didn't know much about SEO, so I was surprised when their SEO expert not only fixed errors and other problems on my website, but he also fixed problems I was having with my Google profiles. They also helped me with creative writing for my marketing campaigns. They are easy to work with, efficient and produces really great work. I highly recommend IrwinOrganic SEO!
Ben Clarke
May 03, 2022
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I have worked with Straight Up Search on a number of projects and each one has been a huge success. The team at Straight Up Search took the time to really understand each business so they could drive organic traffic to the most commercially significant pages to deliver the best ROI possible.
George Evans
May 03, 2022
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Working with Jamie is a pleasure and our business has definitely benefited from his expertise. He explains SEO in a way I understand and we're getting more and more traction as a result of his strategies. I highly recommend his services.
Tom Hamilton Stubber
May 03, 2022
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Jamie has been our SaaS SEO consultant and we had a fantastic experience with the Straight Up Search team. We're a software company, so thought we knew what we were doing, but Jamie's expertise has given us a huge SEO boost in a very short time. We're really excited to continue working the team and seeing the increased SEO benefits he has added to our business. I should also mention he's gone above and beyond what we expected from an SEO consultant. Thanks Jamie!
Craig Rose
Jan 25, 2022
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Have worked with Jamie for a number of years now. Always very responsive, helpful and will go the extra mile to get you sorted. Very polite and professional at all times and will only advise on the best solution for your needs, not what's going to cost the most money, which is refreshing. Would always recommended to anyone.