Business Details
50+ Years
experience
Your Trusted BMW Dealer in Rochdale
Established in 1909 as a family-run business, Williams Rochdale has evolved into one of the North West of England's most respected BMW dealerships. With five BMW franchises since acquiring our first in 1970, we combine over a century of automotive expertise with modern customer-centric service. Our team delivers comprehensive solutions including new and approved used BMW sales, servicing, MOTs, bodyshop repairs, and electric vehicle expertise. Backed by decades of industry knowledge and a commitment to genuine BMW parts, we prioritise transparent communication and tailored advice. Our Rochdale facility offers state-of-the-art service centres, competitive finance options, and a customer satisfaction rating of 5.0 for sales and 4.5 for service.We maintain family values while embracing innovation through BMW's latest technologies and digital tools like the My BMW App. This enduring approach has fostered multi-generational customer relationships and industry recognition across Greater Manchester.
Services
New Car Sales
Approved Used
Servicing
MOT Testing
Bodyshop Repairs
Electric Vehicles
Fleet Services
Finance Options
Genuine Parts
Accessories
Details
- Year established: 1909
Highlights and features
- Family-run BMW dealership with 115+ years of regional automotive expertise
- Dedicated service team with 5.0/4.5 customer satisfaction ratings for sales/service
- Comprehensive BMW solutions including electric vehicle specialists and MOT testing
- Access to genuine BMW parts and manufacturer-backed finance options
- Award-winning customer service with multi-generational client relationships
What people say
Excellent service
Knowledgeable staff
Transparent pricing
Thorough explanations
Premium experience
Services
New Car Sales
Williams Rochdale offers the complete BMW new car range including electric and hybrid models. Our expert sales team provides tailored advice, competitive finance packages, and trade-in valuations. With five regional franchises, we maintain BMW's premium standards while delivering family business personal service.
Servicing
Our BMW-trained technicians use genuine parts and diagnostic equipment for all servicing needs. From routine oil changes to complex repairs, we offer seasonal inspections, warranty-covered work, and flexible payment plans. Fast Lane servicing ensures minimal vehicle downtime with complimentary washes and courtesy cars where available.
MOT Testing
Professional MOT testing conducted in our state-of-the-art facility. Our technicians identify potential issues before failures occur, with transparent pricing for required repairs. Customers receive detailed explanations of results and can opt for MOT Protect coverage against unexpected repair costs.
Bodyshop Repairs
Accident damage repaired to BMW factory standards using genuine parts. Our bodyshop team handles insurance claims, paint matching, and structural repairs. Complimentary vehicle collection/delivery and courtesy cars ensure minimal disruption during the repair process.
Electric Vehicles
Expert guidance on BMW's electric and plug-in hybrid models. We offer test drives, charging solution advice, and government grant information. Our facility features EV-dedicated technicians and charging infrastructure to support the transition to zero-emission motoring.
People
Guy Adams
Managing Director
Leading Williams Rochdale's strategic direction, Guy Adams oversees operations across five BMW franchises. With decades of automotive experience, he champions customer-centric service while maintaining the family business ethos established in 1909.
Rob Simms
Head of Business
Rob Simms manages day-to-day dealership operations, focusing on service excellence and team development. His leadership ensures consistent delivery of premium BMW customer experiences across sales, service, and parts departments.
Questions
What BMW models are available in Rochdale?
We stock the complete BMW range including 1 Series to 8 Series models, X variants, M performance cars, and electric vehicles. Our inventory includes new cars, approved used models, and limited-run special editions.
Do you offer BMW servicing packages?
Yes, we provide BMW Service Inclusive plans covering maintenance for up to five years, 0% finance options, and seasonal inspections. Our technicians use genuine parts and BMW-specific diagnostic equipment for all servicing needs.
Can I test drive electric BMW models?
Absolutely. Our electric vehicle specialists offer test drives for all BMW i models including the i4, i5, i7, and iX ranges. We also provide charging solution advice and government grant information.
What MOT services do you provide?
We offer MOT testing with transparent pricing, pre-test inspections, and MOT Protect coverage. Our technicians explain all findings clearly and prioritise necessary repairs while maintaining BMW's quality standards.
Do you have finance options for BMW purchases?
Yes, we offer competitive BMW Financial Services including PCP, HP, and lease agreements. Our finance team provides personalised quotes and helps customers understand total ownership costs.
How do I book a service appointment?
Book online through our website, call 01706 717700, or use the My BMW App. We offer flexible scheduling including evening and weekend slots, with complimentary vehicle health checks at every service visit.
