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Business Details
50+ Years
experience
Used Toyota and Lexus Dealers in Norwich
Established in 1960, Roys Motor has built a reputation as a trusted provider of Toyota and Lexus vehicles in Norwich. Our journey began with scooters and motorcycles before evolving into a full-service dealership offering new and used vehicles, MOT testing, servicing, and maintenance. We specialise in Japanese marques, combining decades of expertise with a commitment to transparency and customer satisfaction. Our team prioritises honest advice, avoiding unnecessary upselling while ensuring vehicles receive essential care. Located on Sprowston Road, we provide convenient access to quality automotive services supported by modern facilities. With a heritage spanning over six decades, we remain dedicated to meeting the evolving needs of our customers through reliability and integrity.

Our services extend beyond sales to include tyre fitting, battery testing, and free estimates for repairs, catering to all makes of cars and light commercials. We operate as an Introducer Appointed Representative for Hawkstone Motor Finance, offering financing solutions regulated by the Financial Conduct Authority. Our ethos centres on clear communication, fair pricing, and long-term relationships with our clients. As a family-run business, we value community connections and strive to maintain our position as a leading automotive partner in Norfolk.
Services
Tyre Fitting Battery Testing MOT Testing Servicing Vehicle Sales
Details
  • Year established: 1960
Highlights and features
  • We have over 60 years of experience in automotive sales and servicing.
  • Our team provides transparent advice without unnecessary upselling.
  • We offer free estimates for servicing and repair work.
  • We specialise exclusively in reliable Toyota and Lexus vehicles.
  • Our services are supported by FCA-regulated financing options.
Associations and certifications
  • Financial Conduct Authority
Services
Used Vehicle Sales
We offer a curated selection of pre-owned Toyota and Lexus vehicles, combining reliability with value. Each car undergoes rigorous inspection to ensure quality standards. Our sales team provides transparent pricing and detailed vehicle history information.
MOT Testing
Our DVSA-approved test centre provides thorough MOT examinations to ensure legal compliance. We offer pre-test checks and clear explanations of any required repairs. Customers receive competitive pricing with no hidden fees for failed tests.
Servicing
We deliver manufacturer-standard servicing using genuine parts and diagnostic equipment. Our technicians follow scheduled maintenance plans while advising on wear-and-tear issues. Free estimates ensure cost transparency before any work begins.
Tyre Fitting
We supply and fit premium tyres from leading brands with expert alignment checks. Our service includes tread depth assessments and pressure adjustments for safety and efficiency. Competitive pricing matches online retailers while ensuring professional installation.
Battery Testing
Our diagnostic battery checks identify performance issues before breakdowns occur. We offer replacement with quality batteries and recycling of old units. Emergency fitting services ensure minimal vehicle downtime for urgent cases.
Questions
Do you sell vehicles other than Toyota and Lexus?
While we specialise in Toyota and Lexus, we occasionally offer other makes through our used car stock.
Can I get my non-Toyota vehicle serviced at Roys?
Yes, our service department supports all makes of cars and light commercial vehicles.
Do you offer vehicle finance options?
We partner with Hawkstone Motor Finance to provide regulated financing solutions for vehicle purchases.
What makes Roys different from other dealerships?
We avoid upselling unnecessary products and focus on honest, transparent automotive advice since 1960.
Are your MOT and service prices competitive?
We provide free estimates and match online tyre prices while maintaining professional standards.
Do you buy used Toyota vehicles?
Yes, we purchase Toyota and Lexus cars and light commercials for our used stock.