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Business Details
25 Years
experience
Award-Winning Automotive PR & Communications Experts
PFPR Communications is Europe's leading specialist automotive PR, communications, and events consultancy. Established in 2001, we support a diverse range of automotive clients globally, regionally, and locally. Our award-winning team combines creativity, passion, and extensive industry experience to deliver impactful results, ensuring a strong return on investment for our clients. We specialise in strategic public relations, media relations, social media strategy, and event management, tailored to the dynamic automotive sector. Our expertise spans emerging technologies such as electric and hydrogen fuel cell vehicles, connected autonomous systems, and new car ownership models.

With a proven track record of client retention, we provide comprehensive communications solutions, including brand positioning, crisis management, and internal communications. Our global media network secures broadcast, print, and online coverage, while our creative campaigns enhance brand awareness through storytelling and innovative media stunts. We offer a full press office service, producing world-class content such as press kits, speeches, and infographics. Our end-to-end event management ensures successful product launches and brand experiences. Committed to excellence, we combine deep automotive knowledge with strategic insight to meet evolving industry demands.
Services
Strategic PR Consultancy Creative Planning Media Relations Content Production Event Management Brand Positioning Crisis Communications Social Media Strategy Internal Communications Product Launches
Details
  • Year established: 2001
Highlights and features
  • We offer 20+ years of specialist automotive PR expertise with global media contacts
  • Our team delivers comprehensive PR strategies tailored to automotive industry needs
  • We provide end-to-end event management for automotive product launches and campaigns
  • Our creative content production enhances brand visibility across multiple platforms
  • We combine strategic planning with hands-on execution for measurable business results
What people say
Award-winning team Global media contacts Creative campaigns Strategic planning Client retention
Services
Strategic PR Consultancy
We develop comprehensive PR strategies tailored to automotive industry needs. Our approach combines market insights with creative tactics to enhance brand visibility and achieve communication objectives. Clients benefit from our deep sector knowledge and proven track record in delivering impactful campaigns.
Media Relations
Our global media network secures broadcast, print, and online coverage for automotive brands. We leverage industry connections to create compelling narratives that resonate with target audiences. This service ensures maximum media exposure through strategic outreach and relationship-building.
Event Management
We deliver end-to-end event solutions from concept to execution. Our expertise includes product launches, automotive showcases, and international events. Clients receive complete logistical support, venue management, and on-site coordination for successful brand experiences.
Content Production
Our team creates high-quality press materials including news releases, infographics, and videos. We produce visually engaging content that communicates complex automotive technologies effectively. This service supports consistent brand messaging across multiple communication channels.
Social Media Strategy
We develop integrated social media campaigns that enhance online engagement. Our approach combines platform-specific tactics with automotive industry insights to create shareable content. Clients benefit from measurable results through analytics-driven strategy adjustments.
People
Peter Cox
Managing Director
With over 20 years in automotive PR, Peter Cox leads PFPR's strategic direction. His expertise in brand positioning and media relations has established the agency as Europe's leading automotive communications consultancy.
Mike Stainton
Deputy Managing Director
Mike Stainton brings extensive automotive industry experience to PFPR. As Deputy MD, he oversees client relations and campaign execution, ensuring delivery of impactful communications strategies for global automotive brands.
Matt Moore
Senior Account Handler
Matt Moore specialises in automotive media relations with a focus on emerging technologies. His strategic approach to client management has contributed to PFPR's reputation for delivering innovative communications solutions.
Sue Mulcaster
Senior Account Handler
Sue Mulcaster combines creative planning expertise with deep automotive sector knowledge. She manages key client accounts, developing tailored communications strategies that drive brand awareness and engagement.
Laura Biss
Senior Account Handler
Laura Biss specialises in event management and product launches. Her organisational skills ensure seamless execution of complex automotive events, contributing to PFPR's success in delivering impactful brand experiences.
Questions
What automotive PR services do you specialise in?
We specialise in strategic PR consultancy, media relations, event management, content production, and social media strategy tailored to the automotive industry.
How do you handle international automotive campaigns?
We manage international campaigns through our global media network and localised communications strategies, ensuring effective brand messaging across different markets and regions.
What automotive technologies do you have experience with?
Our team has expertise in electric vehicles, hybrid systems, hydrogen fuel cells, autonomous driving technologies, and connected car innovations within the automotive sector.
How do you measure PR campaign effectiveness?
We use analytics-driven approaches to track media coverage, engagement metrics, and ROI, providing regular performance reports to demonstrate campaign impact and effectiveness.
Can you handle crisis communications for automotive brands?
Yes, we provide strategic crisis management support, developing proactive plans and delivering hands-on assistance to protect automotive brands' reputations during challenging situations.
What sets you apart from other automotive PR agencies?
Our 20+ years of specialist automotive experience, global media reach, and tailored communications approach differentiate us as Europe's leading automotive PR consultancy.
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