Business Details
27 Years
experience
Your Trusted Online Retail Destination in the UK
Established in 1999, we began as a small computer shop in Huddersfield and have grown into one of the UK's largest online retailers. Our journey has been driven by a commitment to offering exceptional value through competitive pricing and a diverse product range. We prioritise customer satisfaction by maintaining a friendly, approachable ethos while continuously expanding our operations and services. Our growth strategy includes strategic acquisitions and investments in state-of-the-art facilities, including over 500,000 sq. ft. of warehouse space.Sustainability is central to our operations, with initiatives focused on recycling, energy efficiency, and community support. We pride ourselves on fostering a collaborative team culture, employing over 1,000 staff across multiple locations. Our dedication to innovation ensures we remain at the forefront of the online retail sector while maintaining our Yorkshire-rooted values.
Services
Online Retail
Product Delivery
Warehouse Storage
Sustainable Recycling
Customer Support
Details
- Year established: 1999
Highlights and features
- We have over 25 years of experience in online retail and logistics.
- Our 500,000 sq. ft. warehouse network ensures fast, reliable delivery.
- We operate a zero-landfill waste policy with comprehensive recycling programs.
- Our UK-based team provides expert customer support during extended hours.
- We offer a wide range of products through strategic brand acquisitions.
Services
Online Retail
We provide a comprehensive online shopping platform offering electronics, appliances, furniture, and more. Our service combines competitive pricing with a user-friendly experience, ensuring customers access quality products at great value. With over 25 years of expertise, we deliver nationwide with reliability and efficiency.
Sustainable Recycling
Our recycling initiatives focus on reducing landfill waste through advanced sorting and processing of materials like cardboard, plastics, and metals. We operate zero-landfill policies across all warehouses, achieving a 70% reduction in waste at our Elland site. This service supports environmental responsibility while maintaining operational efficiency.
Product Delivery
We offer nationwide delivery services supported by a 500,000 sq. ft. distribution network. Our logistics team ensures timely order fulfillment, with multiple collection points in West Yorkshire and the East Midlands. Advanced tracking systems provide customers with real-time updates and complete transparency.
Customer Support
Our UK-based support team provides expert guidance for product inquiries and order management. Available through phone, live chat, and email during extended hours, we prioritise clear communication and problem resolution. This service ensures a seamless shopping experience from purchase to delivery.
Warehouse Storage
We manage extensive storage facilities across the UK, including a 400,000 sq. ft. hub in Huddersfield. Our systems optimise stock availability and order accuracy, supporting rapid growth and seasonal demand. Automated processes ensure efficient inventory turnover while maintaining product quality.
People
Nick Glynne
CEO
Founder of Buy It Direct Buyitdirect, Nick transformed a small computer shop into a national retail leader. With a background in documentary production, he champions innovation and detail-oriented strategies. He leads with a vision of sustainable growth and community impact.
Cassie Lindley
People Director
Cassie oversees our human resources strategy, focusing on employee development and workplace culture. With prior experience in retail and hospitality, she drives initiatives that enhance team engagement and operational efficiency across all departments.
Simon Barnett
Technology and Change Director
Simon leads our IT infrastructure and digital transformation projects. His expertise in technology solutions ensures our systems support rapid expansion while maintaining security and scalability for future growth.
Dan Myers
CFO
Dan manages financial operations with a 25-year background in corporate finance. He oversees budgeting, investments, and strategic planning to sustain profitability and fund expansion initiatives across the business.
Paul Sims
Group Operations Director
Paul directs logistics and warehouse operations, leveraging his retail and supply chain experience. He ensures seamless order fulfillment and optimises distribution networks to meet customer demand efficiently.
Questions
When was Buy It Direct established?
We were founded in 1999 as Easy Computers in Huddersfield and have since grown into a major online retailer.
What services do you offer?
We provide online retail sales, nationwide delivery, warehouse storage, and sustainable recycling programs for returned goods.
Do you have physical stores?
Yes, we operate collection points in Elland, West Yorkshire, and Castle Donnington, East Midlands, with warehouse showrooms.
How do you support sustainability?
We recycle 70% of waste at our Elland site, use solar energy, and resell refurbished products to reduce environmental impact.
What payment methods are available?
We accept major credit/debit cards and digital payment options through our secure online checkout system.
