read moreAs a local business, you need to use video marketing to market online because you need to engage your customer, client or patients with interesting and worthwhile information. Dont forget a call to take action, like joining an e-mail list, offering a free gift or some other deal that makes it difficult to compare with your competitors. Using video is one of the best mediums to achieve that in this digital age. Your short video production should be personal as if you are talking one to one.