SMEketing

read moreYou've probably read a number of marketing materials and found several failed to convey their message effectively. In fact, you most likely thought to yourself: "Am I supposed to buy into this?" Now imagine that many of your potential customers are thinking the exact same thing only because your copy wasn't distinctive enough to attract their interest. It's common knowledge that you only have seconds to make an impression. With SMEketing, I work with you to develop clear, unique and compelling copy that effectively communicates your key messages to your target audience.

read moreObviously I'm a digital marketing consultant, so you can assume that this blog post is going to be a tiny bit skewed in the favour of hiring marketing consultants! However, I thought it would be useful to pop down five reasons why I think hiring someone with specialised skills is a good idea. I've spent 15+ years learning all there is about marketing, and over 10 years running my own marketing consultancy. I use the years of experience to ensure I provide the highest quality services to my clients.

read moreSMEketing has provided graphic design services to a range of clients within large companies, small local businesses, academic institutions and design agencies in the south of England. From individuals to non-profit associations, restaurants to retailers or entrepreneurs to online companies; good design is simple, smart and usable - a balance of function and aesthetics. Through design, I help my customers communicate their messages in an effective and meaningful way.

read moreSocial networking sites like Twitter and Facebook are fantastic for keeping in touch with customers; if that's where your customers are, it makes sense for you to be there too. From massive brands to local community groups - and all sorts of startups, charities and SMEs in between - there are very few organisations that can't benefit in some way from social media marketing. But finding time to manage your social media marketing effectively can be an issue, and that's where outsourcing your social media marketing management to an experienced social media marketer can help you get your organisation 'liked', 'followed' and engaged in conversation with people who want to hear what you've got to say.

read moreGoogle Ads are the fastest and the most efficient way to promote your small business website in Google. When potential customers search for the keywords you are advertising, your website will be listed in top positions on the sponsored search results. I can build and manage your Google Ad campaigns on an ongoing basis. Alternatively I can get your campaign started, and train you so that you can manage it yourself. Based solely on your business requirements, I only implement solutions that are right for your small business.

read moreSometimes you just need a small site to get you started - you don't need the all singing, all dancing version, just something small and simple to get your message across to your customers and prospects. Well I can help with that. SMEketing offers a SimpleSite service - this is a scaled down version of our website building service. It includes five pages which is normally more than enough to get you going.

read moreIs your website tired and in need of a face-lift? I can create professional websites that are visually pleasing, functionally robust, search engine friendly and future-proof. Are you currently using social media but not getting anwhere? Social networks are great for finding new customers and connecting with existing ones - I can help you implement a social strategy that works. This medium is one of the very best at reaching audiences for your businesss. I can help you make the most of Facebook advertising - building audiences, creating sales, optimising your campaigns - all with full reporting.

read moreOver the last couple of months, I have been working with Five by Five - a launch marketing agency, dedicated to helping companies ensure the success of their new product and brand launches. The agency has an enviable client base - Stagecoach, National Trust, Activision, Adidas, and Patron, amongst many more global brands. At Five by Five, they've done the research to know why launches fail, and why they succeed. They've built their business to ensure launch success and have developed bespoke strategy and planning methodologies, with new and creative testing techniques.