Pure Norwich

read moreHere at Pure, it's really not 'About Us', it's actually all 'About You!' We're committed to providing a personal and unforgettable wedding dress shopping experience for every bride who walks through our doors. Featuring a warm, inviting showroom where you can browse our entire collection, three private bridal rooms with seating for family and friends, and a friendly team of knowledgeable stylists, our store is an essential shopping destination when you begin searching for your wedding dress. Excellent customer service from Rebecca, I was made to feel really special and she had a way of keeping it exciting without getting overwhelmed.

read moreWe're so proud of our beautiful store and delight in creating a warm and welcoming environment for each and every one of our beautiful brides to be. Anna founded Pure Brides in 2004, and her passion and determination, coupled with her love for all things bridal have meant that it has risen to become one of the leading bridal boutiques in the UK, and now proudly holds the title of 'Best Bridal Retailer in England'. Committed to providing a personal and unforgettable wedding dress shopping experience for every bride who walks through their doors, Anna and her team are with you every step of the way, creating incredible memories and your dream bridal style.

read moreWhen I opened the doors to my little boutique over 15 years ago I could never have imagined it would become the Pure it is today. What a whirlwind it has been ever since, I don't think my feet have actually touched the ground in all that time! But I still love it all as much today as I did back then, even though Pure is barely recognisable from those early days. Over the years we've grown into the wonderful business we are today, in our stunning 'forever' boutique and I really couldn't be more proud of all we have achieved together.

read moreAll of our wedding dresses and accessories are hand selected from our designers collections, with you, our brides, in the forefront of our mind. With many years of buying experience behind us, we really feel that we know what our brides are looking for. Travelling extensively on our buying trips to our designers we take time to select the gowns from their stunning ranges that we know you'll love. We are always looking for new ideas and for trends that we can see will be coming through over the next few seasons.