Primera Sport - Bike Shop

read moreUnlike most cycle businesses which are owned by large investment companies, Primera is a store with its feet firmly on the ground and understands the passion cyclists feel for their bikes. We are very proud of our knowledgeable, friendly staff and our priority is always to give the best customer service possible. Primera is a family-owned and run business whose aim is to keep offering a great personalised service, raise money for local charities and support cyclists of all levels. Commuting to work, racing or riding for pure pleasure, every cyclist is very important to us and we want to see everyone enjoying being on two wheels.

read moreSpecialized are renowned worldwide for their range of high-quality unisex bikes and cycling products. At Primera Sports, we started selling Specialized bikes, parts, and accessories back in 1992 and have enjoyed years of selling them to our customers and riding them ourselves. Browse Specialized e-bikes, framesets, brakes and more here. Founded in 1975, Specialized bikes and parts are made for riders by riders. At Primera Sports, we stock a range of Specialized products, including Specialized electric road bikes and mountain bikes.

read morePrimera Sports bike shop in Bournemouth was founded by bike enthusiasts for bike enthusiasts. We have been building Primera Sports for over 28 years and have gained heaps of experience along the way. We carry a wide range of bikes, including electric bikes, mountain bikes and road bikes. While we pride ourselves in specialising in the latest e-bikes, we have something for every cyclist, from beginner to pro!. Primera Sports Poole opened as our second bike store in Dorset and has been in action for over 12 years now.