Popai UK & Ireland
Marketing Agency in Leicester, Leicestershire
Point-of-Purchase Advertising International (POPAI) is the only global, not-for-profit trade association exclusively committed to serving the interests of all those involved in retail marketing. POPAI has 20 national offices covering 45 countries and more than 1, 700 members worldwide. The organisation works to establish and maintain excellence in all kinds of retail marketing communications, raise standards of business practices and supply its membership with information to ensure its continued position as a vital part of the marketing mix.
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About Us
read moreThe POPAI UK & Ireland team is made up of a small number of dedicated full-time & part-time employees, supported by a network of industry professionals who provide expertise, guidance and direction in key areas of POPAI activity. One of the most important areas of our work is establishing and promoting the best standards of practice within the industry. We do this in a number of ways from providing a free Legal Helpline to members through to publishing regular intellectual property law updates and guidance on standard contract terms & conditions.
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