
Did you know that there are approximately 615, 000 words in The Oxford English Dictionary, around 200, 000 of which are in common use? With around 5, 000 words a year entering the language, this may give you an indication of the tools of the trade of a nice copywriter. This does not mean nice advertising copy should come at you like a Shakespearean soliloquy - Beanz Meanz Heinz was one of the simplest and finest advertising phrases of the last fifty years.