Matrix Radio Advertising

Behind television, radio is proven to be the most efficient advertising medium, and ratioed against cost, it could be argued the most efficient. Unlike other forms of advertising, radio uniquely identifies a firm or a product with an instantly recognizable personality, think Budget Windows or Sheila's Wheels to name two of many very successful radio campaigns. The effectiveness of radio advertising far outreaches that of press, poster or leaflet drops. To that end, a radio advertising campaign is cost effective, less expensive than t.v.