Leicester Shire Promotions

Leicester Shire Promotions is the Destination Management Organisation (DMO) responsible for promoting Leicester and Leicestershire to visitors. It was established in July 2003 and is a private, not-for-profit firm. Leicester Shire Promotions is a partnership between Leicester City Council, Leicestershire County Council and East Midlands Tourism. The organisation's activities are located on a co-ordinated place marketing strategy.