IRI

SymphonyIRI Group, formely named Information Resources (IRI) is the global leader in innovative solutions and services for driving revenue and profit growth in CPG, retail and healthcare firms. SymphonyIRI offers two families of solutions: Core IRI solutions for market measurement and Symphony Advantage solutions for enabling new growth opportunities in marketing, sales, shopper marketing and category management. SymphonyIRI solutions uniquely combine content, analytics and technology to provide maximum impact.