
Hypertag is a privately owned UK based software applications firm that provides a range of location based products, services and solutions worldwide from its offices in Cambridge. Hypertag was established in 2001 and has gained an enviable record in providing solutions to its customers that include several of the world's largest brands, advertising agencies and visitor attraction owners. Hypertag focuses on two principle markets. Hypertag's Proximity and Bluetooth Marketing Solutions enable its customers to provide content to users mobile phones based on their proximity to a physical location such as a billboard.