Eastwood Public Relations

read moreEastwood Public Relations is experienced in many areas of business and commerce including: private banking, corporate banking, asset management, retailing, food and drink technology, manufacturing, traffic management technology, local government, regional development, insurance, inward investment, economic regeneration and higher education. Many companies employ an in-house PR manager who acquires knowledge of the business, which is fine up to a point. Under these circumstances, we would work with him or her to provide your company with a broader PR and marketing perspective, drawn from applying the right methodology to many {sometimes-difficult} situations.

read moreThe pressure's on to be a good neighbour. If you care about the environment and value your image in the community, maintaining honest working practices and good relations with your customers, suppliers and neighbours is important, rewarding and helpful. So don't overlook the business benefits of being a thoughtful business in both your community and the wider business environment. Often it simply takes a few well-considered measures to ensure your business is acknowledged for the work it does to protect the environment and behave responsibly.

read moreIt's not that you don't want to do it, it's more the lack of time. But there's no getting away from it - you are committed to an important presentation and have little time to prepare. Eastwood can help by providing you with a polished, bespoke script and will work round the clock to produce it if necessary. While acting as a sounding board and by contributing fresh ideas, structure and balance, we can help you turn an 'ordinary' speech into a great one. There are quite a few basic do's and don'ts to get right such as timing, tone and pace and, most importantly, content.

read moreThe benefits to a business of maintaining good relations with the media are well known and this activity is generally widely accepted as a sensible thing to do. But, if media activity is mismanaged or an unforeseen chain of events start to have a negative impact on your business, things can quickly go wrong. As professional business communicators, our knowledge in employing the correct media relations techniques is extensive and our experience has ensured successful campaigns in many diverse areas of commerce and industry.

read moreEastwood came on board in 2010 to advise us on marketing strategy and publicity. The company is very experienced in working with important contacts, such as our clients and architects, thereby securing third-party endorsements for the quality of our work. For Carters this is an essential requirement. Eastwood quickly showed the business benefits that can be gained through this co-operative approach, while putting out distinct messages in the regional media and the general market place. After winning our PR business pitching against five larger companies in 2006, Tony has consistently proved to the Bank that his experience counts for a great deal.

read moreToday's challenging economic climate makes the need to communicate really clearly more essential than ever. You have a number of important audiences to address on a regular basis, not least your employees, who may need re-assurance your business and their futures are viable. Employees can, however, find themselves at the back of the communication queue, which is depressing. It's easy to forget that loyal employees remain the backbone of any business yet their value can be overlooked entirely when a business is faced with a plethora of pressures from various quarters.