DIR COMPANY STORE LIMITED
Furniture Store in Birmingham, West Midlands
At DIR Cosmetic Equipment & Salon Furniture, we are proud to offer an exceptional range of premium salon, barber, and cosmetic equipment for professionals across the UK and globally. Our carefully curated collection includes barber chairs, facial beauty beds, reception desks, and much moreall crafted with an emphasis on functionality and modern aesthetics. Each item we manufacture is backed by a one-year warranty, ensuring enduring quality and peace of mind. Whether you're furnishing a new clinic or updating an existing salon, our British-based manufacturing process guarantees a product of distinction and reliability.Our commitment to innovation and craftsmanship has made us a trusted source for high-end beauty furniture for over 18 years. From individual salon chairs to full salon packages, we provide tailored solutions to meet your exact business needs. In addition to salon and spa furnishings, we specialise in medical treatment chairs and tables, ensuring optimal comfort and support in clinical settings. Our experienced design team is on hand to offer complimentary consultations, guiding you through every step of your project. Explore our website or visit our showrooms in London or Birmingham to experience the DIR difference firsthand.
Business Details
- Licensed and insured
- Year established: 2023
Highlights & Specialties
- Salon furniture / Salon chair / Styling chair / Barber chairs / Backwash / Salon mirror / Barber unit / Pedicure chair / Beauty bed / Treatment bed / Electric beauty bed / Electric treatment bed / Hairdresser chair / Salon stool / Salon trolley / Dryer Hood /
Contact Details
Products & Services
Medical Spa Bed/Chair
read moreDIRs range of treatment beds is thoughtfully constructed to support a wide array of professional procedures. With an emphasis on ergonomic comfort and structural integrity, our beds are the ideal foundation for any medical or cosmetological setting. Choose DIR to ensure lasting value and enhanced patient care.Barber Chair
read moreOur barber chair collection has been crafted with precision and attention to detail, enhancing traditional design with state-of-the-art features. From strong hydraulic bases to luxurious cushioning and a flawless reclining action, each chair offers unmatched performance. With a one-year warranty and a variety of finishes, theres a perfect match for every barbering space.Salon Chairs
read moreOur collection of salon chairs at DIR UK is curated for professionals seeking quality and elegance. We use premium upholstery, strong hydraulic lifts, and refined designs to ensure comfort for clients and durability for daily use. These chairs help create a polished, inviting atmosphere. Choose from a variety of styles to suit your salon.Facial Beauty Bed
read moreOur beauty beds are a trusted solution for professionals seeking versatile equipment for treatments ranging from facials to medical examinations. At DIR, we combine innovation with quality, offering electric esthetician chairs and procedure tables that meet rigorous standards. Comfort and safety are key design priorities, ensuring practitioners can work with confidence and precision.Reviews Write a Review
Tina Cumberbatch
Mar 31, 2025
I have recently had some work done in my salon and was looking for furnitures and came across DIR online to my surprise, they had everything I wanted. I decided to go for a viewing and I found some amazing quality furnitures for my I place my order at Birmingham branch. I had a little issue here and there, but Aiden the customer service rep its very good at what he does, very patient very polite and listens to your request and deal with it. Highly recommended. Thank you Aiden for all your help am very happy and now my salon is looking amazing and the customers love the products bought from DIR
Nova NicholAS
Mar 27, 2025
I just order my lovely electric beauty chair. Communication with DIR team is very good they answer for all my question including late time. I got great deal. Definitely I can recommending that company. This is my first order and definitely not a last. Many thanks Karolona
Kinder Kaur
Mar 27, 2025
Amazing service, couldn't ask for more. Got exactly what i needed in seconds. Thank you
Asma Ashraf
Mar 19, 2025
This is my second time around shopping at Dir for all my furniture needs for my salon. Excellent quality never disappointed. Customer service is very ON POINT! always happy to resolve the problem thankyou!
Becky Rothwell
Mar 15, 2025
Absolutely incredible quality, really fast delivery and great communication ahead of the purchase. Highly recommend
Tedros Alemshet
Mar 13, 2025
That fella Alex provided an excellent customer service experience. Will be hoping to see him soon
Guild Aesthetics
Mar 12, 2025
Bought the anon backwash in 2020 from DIR. have had an issue with the waste past couple months, called them and have agreed to send a new one out as a good will gesture out. Highly recommended
Giorgos Tselas
Feb 03, 2025
We traveled from Reading to pick up some items and had the chance to visit the showroom. The products looked even better in person than they did on the website. Overall, it was a great experience, and were very happy with our purchase!
Tim Oz
Jan 30, 2025
Exceptional! I visited Birmingham Store on 31.01.2025 and had the best experience Ali was exceptional all the staff were very polite and helpful. The chair we bought is the best we have ever had Thank you i would recommend this store to anyone
Lindsay Boyle
Jan 26, 2025
I'd like to thank DIR for their good will gesture in supplying a salon bed motor for free. As there was a slight delay in the response time. Not a great problem.
Arshdeep Kaur Bhullar
Jan 21, 2025
Absolutely fantastic place. The equipment is high end and also very good service.
Parshu Sharma
Jan 18, 2025
Aron is such a good person. he is very good in service. fully recommended to Aron. he is resposibile with his job and very honest person
Erikas Tumosa
Nov 02, 2024
Thank you, guys. My wife is very happy for the service and stunning item. Will be coming for more!
Paul Hope
Oct 29, 2024
Helpful on the phone and product arrived very well packaged. Haven't set it up yet but I am looking forward to unboxing.
Lisa Thomsen
Sep 28, 2024
Ordered a barber chair on the Thursday & received it the following Tuesday. Excellent service & a beautiful top quality chair. Thank you.
Gary Capewell
Sep 20, 2024
Great Service excellent quality and you won't find better around
Sarah McKibbin
Jul 25, 2024
Had a great experience when enquiring about 4 new barber chairs. Was worried about them arriving too soon as Im refurbishing my shop during a specific week. The guy was really helpful and sorted out a pre order invoice for me and took care of it all. Very friendly on the chat and put my mind at ease.
Sunil Kumar
Jan 02, 2024
High-performance Beauty Salon Backwash basin adjustable chair Bellus Washunits were chosen by our salon with an emphasis on usability and longevity. The units are easy to maintain in addition to being aesthetically pleasing. The materials' longevity is ensured by their durability, which lowers the frequency of replacements. Customers frequently express gratitude for how comfortable the shampooing process was, which adds to their general satisfaction with our salon services.
Nancy Shoot
Dec 08, 2023
I was pleasantly surprised by how easy it was to assemble the Beauty Spa Pipeless Pedicure station Massage chair Dragon from DIR. It saved me a lot of time and hassle.
Chris Smith
Mar 25, 2023
I frequently visit the showroom in Birmingham. Have equipped my 5 salons with the furniture from this company. Easy to access and great quality items.
Tuhin Sardar
Jan 28, 2023
I appreciate the outstanding customer service during this really trying time. JERRY was incredibly sympathetic and helpful. Thanks a lot
Austin Hale
Dec 12, 2022
For our salon and spare room, we were seeking for stylish and sturdy furniture. We looked everywhere, including big-box retailers and online. Because you spend a lot of money yet can't customize anything, none of them worked for us. We quickly learned about Dir Salon Furniture.
Tachyon Cappie
Oct 18, 2022
Superior customer care. not find fault. Very beneficial. bought two beauty carts at a wonderful price, and they arrived quickly.
Karina Galvao
Aug 22, 2022
Excellent service. I purchased an electric beauty chair and I loved it. Very good quality. I recommend 100%
Lucy Edworthy
Jan 22, 2022
Amazing service received from DIR Uk, I would thoroughly recommend. I found Alex @ DIR particularly helpful with my order and making sure it went smoothly and that I got it on time. Excellent service from start to finish.
Steph Rhodes
Aug 23, 2021
Finally! Furniture seems to be very good quality, hence 4 stars. However excuse after excuse was made about delivery times (told 2 weeks and arrived after 8 weeks!) - it took lots of phone calls to get an actual answer and exact delivery date. If you are planning to order from the company gives yourself plenty of time! Sarah H
Aryan Ahmed
Feb 29, 2020
My experience with DIR was amazing. We loved everything from our furniture selection to the delivery. Great quality and awesome customer experience
Ashley Robinson
Jan 18, 2020
I order stuff before Christmas and it al came on time! It was all perfect I am so happy with my furniture! Very good quality! Thank you so much guys! I recommend to any one fab quality!
Kelly Rowan
Aug 21, 2019
We have filled our shop with nothing but furniture from DIR Furniture. I do not shop anywhere else because Jerry and his store has only given me top quality service! Will come again
Hayley Fox Foxyhairextensions
Jan 25, 2018
We recently bought x6 salons chairs from their website and are very happy with both the product and the service. The chairs were delivered within a few days and the quality is very good.thank you!