DAI Leisure

Sports Shop in Dudley, West Midlands
Sports Shop in Dudley, West Midlands Browse our wide range of air rifles, guns and accessories. Available to buy online and via our 5,000 square foot store.
Social Profiles

Contact Details

Unit 1, Enterprise Industrial Estate,
Dudley, West Midlands
Driving Directions

Products & Services

Air Rifles, Air Pistols and Airguns
read moreDAI Leisure is the UK's fastest growing and best gun retailer. We specialise in Shotguns, and Airguns In the unlikely event that we don't stock exactly what you're looking for, DAI Leisure can source new and used guns from any UK distributor, suppliers and contacts. We will match any like for like price!


read moreEmailed DAI after they had closed last week, surprised to get an answer within minutes. Placed an order next day, and it was delivered to my door a few days later at the promised time. All round excellent service, and I can recommend them.
Kevin Pearce
read moreVery easy to use service and professional response to your orders thank you
read moreWould not hesitate to recommend DAI based on my experiences of their services - both on-line and counter transactions have been exemplary. Instant replacement of a Faulty air pistol and a free upgrade for an online purchase that wasnt in stock. I automatically now check their website for any requirement of that nature.
Keep up the good work.
Richard Durose
read moreI have been to DAI several times now over the past few months and they have always been a pleasure to deal with. Knowledgeable staff who are always happy to go that extra mile
read moreVery easy company to deal with, friendly helpful staff. Would recommend.
Leanne Christie
read moreAbsolutely fantastic! Great customer service, really helpful, beat everyone else on price by a long way! Would recommend them to anyone and will definitely go straight to them in future! Thank you very much. You made my sons day!
Phil Roberts
read moreUsed these guys as I remember the shop being Merry Hill way from my youth. Have to say the service from them has been excellent all round. So much so I have been back for repeat purchases. They know their stuff and will sort out any after sales issues out immediately. Top lads!
Michael Head
read moreBought a secondhand gun off these guys, what can I say, customer service is second to none! Had a problem with it, returned it an they sorted it in no time, they even gave me a decent discount on a suppressor for my trouble! Can deffo recommend them, I will be using them again.
Abbey Fellows
read moreBeen to DAI a couple of times .. not really interested in the stuff as it's not my sort of thing but went in with a friend but the staff were fantastic and helpful!!
Shane Bennett
read moreVery tidy and a well organised store. All the products are laid out exceptionally well. Extremely helpful staff which gave me outstanding advice on which product to buy. I have brought high quality outdoor products from this store before and will certainly carry on. Great service. Highly recommended!
Kim Court-Beck
read moreBrilliant knowledgeable and friendly staff. Purchased items on Monday and was so impressed went back on Wednesday to buy more. Would recommend to everyone. Reasonable pricing and helpful staff. Will definitely be visiting again
Claire Williams
read moreBrilliant shop. Really helpful staff. I know nothing about guns and wanted to buy a Birthday present for my boyfriend. Gunsmith told me what to buy and my boyfriend was over the moon! Great service. Will definitely go there again. Have a great selection of bikes, skateboards etc. Ideal for birthdays and Christmas!
Ryan Rawlings
read moreFantastic shop , great customer service always willing to help and give great advice, I'm a regular visitor to shop I can't keep away
Chad Horton
read moreGreat service can't fault the guys or there work really enthusiastic and know what there talking about looking forward to dealing with the guys again
Karen Graham
read moreAmazing shop.. the staff are incredibly helpful and the shop has so many ace products to choose from.. products for everyone of all ages and abilities!! I recommend this company to all my friends and the website is brilliant to use too.. it is well worth travelling to if you are not local to Brierley Hill...

If there were 10 * stars I would give DAI more!! It's such a great family run business, the staff are so knowledgable and friendly.. great products, advice and prices.. I genuinely would not shop anywhere else.. DAI is the best in the business!
Luke Woodall
Jul 17, 2018
Highly reccomended!
Popped in here earlier after wanting to take up rifle shooting. Showed them a gun I'd found on their website and they brought one out for me to hold etc, but I wasn't too keen so they made a bunch of other suggestions. Left with a fantastic rifle to suit my budget.
Value for Money
Service & Support

From Website

About Us
read moreDAI Leisure is one of the largest suppliers of Boyz Toys and Sporting Equipment in the West Midlands. We supply bmx, mountain bikes, stunt scooters, radio control and all other types of sporting goods. Our store in Merry Hill Dudley has a huge selection of toys all under one roof - with a team of experts on hand to provide advice, repairs and servicing.
Value for Money
Service & Support
Rated 5 of 5 from 1 review
Hours of Operation
Monday09:00 AM÷05:30 PM
Tuesday09:00 AM÷05:30 PM
Wednesday09:00 AM÷05:30 PM
Thursday09:00 AM÷05:30 PM
Friday09:00 AM÷05:30 PM
Saturday09:00 AM÷05:30 PM
Sunday10:00 AM÷04:00 PM
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