Asics

ASICS has been developing sports shoes and apparel for more than fifty years now. In that time innovation has been the key to our introduction of design philosophies that have revolutionised the world of sports. At our research and development centre in Kobe, Japan, we work in close collaboration with female and male athletes. Through our scientific approach we currently have managed to create some highly innovative sports product solutions. Technologies such as our core GEL cushioning system and the evolutionary Impact Guidance.