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Business Details
34 Years
experience
Your Trusted Property Partners in Northamptonshire
Established in 1992, Prime Choice Letting & Estate Agents in Rushden has built a reputation as a trusted independent estate and letting agent across East Northants. With over 30 years of experience, we specialise in property sales, rentals, and comprehensive property management services, operating from offices in Rushden and Kettering. Our team of professionals combines traditional values with modern marketing techniques, supported by local market expertise and membership of leading industry bodies ARLA Propertymark and NAEA Propertymark.

We pride ourselves on delivering honest appraisals, competitive rates, and a client-first approach, evidenced by our 94% client satisfaction rating and 3,000+ registered applicants. Our services include accompanied viewings, proactive property marketing, and regular portfolio inspections, ensuring landlords maximise returns while tenants find suitable homes. As a Yorkshire Building Society agency, we also offer mortgage advice services to support property transactions.
Services
Property Sales Property Letting Property Management Valuation Services Mortgage Advice
Served areas
  • NN8 - Wellingborough
  • NN9 - Irthlingborough/Wellingborough
  • NN10 - Rushden/Irchester
Details
  • Year established: 1992
  • Employees: 20
Highlights and features
  • 30+ years of property market expertise since 1992
  • 94% of clients rate us 4 stars or higher
  • 1,000+ property inspections conducted annually
  • Exclusive marketing packages with professional photography
  • Local market knowledge across Northamptonshire
Associations and certifications
  • ARLA Propertymark
  • NAEA Propertymark
What people say
Excellent service Helpful staff Smooth process Prompt communication Professional team
Services
Property Sales
Our property sales service combines 30+ years of local expertise with comprehensive marketing strategies. We offer accompanied viewings, realistic valuations, and dedicated support through the entire sales process. Our team ensures transparent communication between all parties to achieve successful completions.
Property Letting
We provide complete letting solutions including tenant vetting, contract management, and property inspections. Our extensive applicant database ensures rapid tenant placement while maintaining rigorous referencing standards for landlord protection.
Property Management
Our management service includes rent collection, maintenance coordination, and regular property inspections. We offer tailored solutions for both single property owners and large-scale landlords across Northamptonshire.
Valuation Services
We provide accurate free valuations for both sales and rental purposes. Our local market knowledge ensures realistic pricing guidance supported by current market data and comparable sales information.
Mortgage Advice
As a Yorkshire Building Society agency, we offer mortgage advice services to help clients secure competitive financing options. Our experts guide clients through the mortgage application process with tailored solutions.
People
Mandy
Senior Property Manager
With extensive property management experience, Mandy provides expert guidance to landlords. Her deep understanding of local market dynamics ensures optimal property performance and tenant satisfaction.
Loren
Property Manager
Loren combines market knowledge with proactive tenant relations. Her attention to detail in property presentations and client communication has earned consistent positive feedback from clients.
Questions
How do I get a free property valuation?
Contact our Rushden or Kettering office to arrange a free, no-obligation valuation with our expert team.
What areas do you cover?
We serve Rushden, Kettering, Corby, Wellingborough, and surrounding Northamptonshire areas.
Are you ARLA accredited?
Yes, we are members of both ARLA Propertymark and NAEA Propertymark for professional standards.
Do you offer property management services?
Yes, we provide comprehensive property management including inspections, rent collection, and maintenance.
Can you help with mortgage arrangements?
As a Yorkshire Building Society agency, we offer mortgage advice services for property buyers.
Videos
Reviews (14)
Sneha C. A.
Jun 09, 2023 Report
The Prime Choice provided a good experience for us. Loren, you have my sincere gratitude for your invaluable guidance and support. To anyone looking to rent a property, it comes highly recommended
Philip Tofield
Mar 21, 2023 Report
I am a mortgage adviser rather than a customer and know only too well how helpful to the process a good, pro-active estate agent's team can be. Loren at Prime Choice was certainly that.
Destiny Oboite
Jan 23, 2023 Report
A very big thanks to the prime choice, to Loren for her politeness, listening ear, and for giving suitable answers to every single question that was asked of her. I will be willing and glad to do a whole lot with prime choice in the future. Thanks for being there for me prime choice and thanks to you Loren.
Dean Knowles
Oct 08, 2022 Report
Amazing staff willing to go above and beyond! I served in the army for 25 years and experienced many things. Mostly been let down by people since leaving! However The team at Rushden have given me light at the end of the tunnel and given me some faith back in humanity! I can not recommend and thank them enough! Thank you for all your hard work and support, greatly appreciated!
Jason Rodwell
Jul 17, 2022 Report
Loren has been a pleasure to work with in sorting out my rental for this year. Very much settled as a tenant and comforted that I can contact whenever there is an issue. Even had a welcome box from them on signing the tenancy agreement which was really sweet!
Peter Jones
May 18, 2022 Report
The sale of my Rushden house was very difficult due to the unresponsiveness of the buyers' solicitors. Prime Choice and Loren in particular kept going and kept me informed as each obstacle to the sale was removed. I am delighted with the service I received. P. Jones.
Clint Watts
Feb 22, 2022 Report
Excellent service. From viewing to acceptance with references 24 hrs can't get any better than that. Subsequent communication with Loren has been prompt and informative. All questions asked so far have been answered to my satisfaction.
Phil Degavino
Oct 27, 2021 Report
I made an enquiry with Loren and she was very helpful and when there was a situation she handled it well, thank you Loren.
Daryl Gregory
Jun 21, 2021 Report
I was searching for a property just prior to lockdown and with the office's support managed to secure the home I'm in now in May. Everything is done Covid safe but with a friendly attitude. Will happily recommend Prime Choice to others looking.
Felix Wusu
Apr 13, 2021 Report
Loren is such a lovely a professional hard worker. she is very responsive and always ready to reply her mails.
Andy Morfrett
Jan 28, 2021 Report
Friendly, helpful staff always willing to help with any issue. I have been a customer for over six years and have no cause for complaint whatsoever at any of the times I have had to ask I have had cause to contact them, by whichever method used: email, telephone or in person. A very professional team throughout!
Natasha Evangelopoulos
Jun 01, 2020 Report
My personal experience was with the company director. This was due to the complexity of my circumstances at the time. Even after all this time I can not find the words to describe the genuine care, professionalism and commitment that Mr Ghile extended to me. I expected a company man and discovered a friend. I have no hesitation to use Mr Ghile's services again and highly recommend him and his company. Sincerely Natasha Hopkins
Steve Barratt
Apr 13, 2020 Report
Prime Choice managed the letting of a property in Rushden for us for many years and, without fail, always found new tenants at the end of agreements with barely a gap in occupation. When the time came to sell they also managed that process incredibly efficiently. Could not recommend highly enough for either sales or property management
H. Sutherland
Dec 17, 2019 Report
All the staff at Primechoice have been helpful and polite. As a landlord and, in addition, needing to make a sale from a distance, I have been delighted by their proactive attitude, offering to deal with things which would be difficult for me without me needing to ask. They have dealt with tenants in a sensitive, yet practical, way and resolved some complex problems, which has demonstrated the depth of their experience. There have been no hidden or unexpected costs, and paperwork has been provided promptly. Thank you!