Business Details
7 Years
experience
SEO & PPC Specialist in Cornwall
With over a decade of experience in digital marketing, Amanda White Digital specialises in Search Engine Optimisation (SEO) and Pay-Per-Click (PPC) advertising. Our expertise stems from working with leading UK e-commerce brands, both agency-side and in-house, enabling us to deliver tailored strategies that drive online visibility and business growth. We prioritise transparency, avoiding industry jargon, to ensure clients fully understand the processes enhancing their digital presence. Our services include comprehensive SEO audits, keyword research, competitor analysis, and customised PPC campaigns designed to maximise immediate visibility. By combining technical audits with actionable plans, we address website performance issues while optimising search engine rankings. Our client-centric approach ensures businesses retain control over implementation, supported by ongoing training and detailed reporting. Recognised as a Google Partner, we uphold industry standards while adapting to evolving digital landscapes. Our commitment to measurable results has earned consistent client praise for expertise, reliability, and strategic insight.
Services
SEO Audit
PPC Management
Keyword Research
Competitor Analysis
Link Building
Content Strategy
Technical SEO
Local SEO
Conversion Tracking
Monthly Reporting
Served areas
- Cornwall, Devon, Essex, UK
Details
- Year established: 2019
Highlights and features
- SEO - search Engine Optimisation
- PPC - Pay Per Click Advertising
Associations and certifications
- Google Ads Certified
- BLue Array SEO Manager Certified
What people say
Incredibly conscientious
Highly recommended
Results driven
Expertise in SEO/PPC
Transparent approach
Services
SEO Audit
Comprehensive technical evaluation identifying website performance issues affecting search rankings. We examine on-page elements, backlink profiles, and technical infrastructure to create actionable improvement plans. Our audits include competitor benchmarking and prioritised recommendations for both immediate fixes and long-term optimisation strategies.
PPC Management
Strategic pay-per-click campaign development across Google Ads and shopping platforms. We conduct keyword research, ad copywriting, and bid management while optimising conversion tracking to maximise return on ad spend. Our approach balances immediate visibility with data-driven adjustments for sustained campaign performance.
Keyword Research
In-depth identification of high-value search terms using industry tools and competitor analysis. We map keywords to buyer journeys, uncover content gaps, and prioritise opportunities based on search volume, competition, and commercial intent to inform both SEO and PPC strategies.
Competitor Analysis
Detailed examination of competitors' digital strategies including keyword targeting, backlink profiles, and advertising tactics. We identify market positioning gaps and opportunities to differentiate your online presence while benchmarking performance against industry leaders.
Conversion Tracking
Implementation of analytics and tracking systems to measure website interactions and campaign effectiveness. We set up goal tracking, e-commerce monitoring, and attribution models to provide clear insights into customer journeys and marketing ROI.
People
Amanda White
SEO Consultant and PPC Specialist
With over a decade of experience in digital marketing, Amanda has worked with major UK e-commerce brands. She specialises in technical SEO audits, PPC strategy, and data-driven marketing. Recognised as a Google Partner, she combines industry expertise with client-focused education.
Questions
What SEO services do you offer?
We provide technical audits, keyword research, competitor analysis, on-page optimisation, link building, and local SEO. Our approach combines technical improvements with content strategy to improve organic visibility and website performance.
How does PPC advertising work?
PPC involves creating targeted ads that appear in search results. You pay only when users click your ads. We manage keyword bidding, ad creation, and campaign optimisation to maximise visibility while controlling costs.
Can you help with Google Analytics setup?
Yes, we implement conversion tracking, set up goal monitoring, and configure reporting dashboards to measure website performance and campaign effectiveness across SEO and PPC activities.
Do you work with businesses outside Cornwall?
While based in Cornwall, we work with clients nationwide through remote collaboration tools. Our digital marketing services are delivered effectively regardless of geographic location.
What's included in your SEO packages?
Packages include technical audits, keyword research, competitor analysis, monthly reporting, and ongoing optimisation. We offer customised solutions from basic audits to comprehensive long-term SEO strategies.
How do you measure campaign success?
We track key metrics like organic rankings, website traffic sources, conversion rates, and ROI. Regular reporting includes performance analysis against benchmarks and data-driven recommendations for continuous improvement.
Reviews (6)
Martin Dinham
Mar 15, 2022
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Experienced, skilful and tenacious. I've worked with Amanda a number of times now and hope to do so again in the future. I'd highly recommend her to anyone with online growth ambitions.
Trevor Lee
Mar 15, 2022
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Amanda has transformed my view of SEO, particularly for my Better Presentations More Sales podcast which has hit record numbers since I've worked with Amanda on the SEO for each episode. I've been producing lots of content but before Amanda got involved I was making it hard for people to find it! I continue to work with Amanda and recommend others do as well.
George Ferguson
Mar 15, 2022
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I would definitely recommend working with Amanda. Always friendly and helpful, she is incredibly knowledgeable and has been constantly proactive in finding new ways to optimise our PPC and SEO channels. Thank you for all your support!
Rosie Triggs
Mar 08, 2022
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I worked with Amanda for six months on our SEO and PPC. I found her to be incredibly conscientious and put everything into driving our SEO and PPC performance. She is incredibly helpful and I would highly recommend her
Ian Armstrong
Nov 25, 2021
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We have been using Mandi for a year or so now to help with SEO and her knowledge of this is exceptional. She has certainly made a difference and is always suggesting ways to improve to try and continually improve rankings. Mandi has also helped tremendously with exposure, back links, Google Ads and her analysis and reporting is fantastic. We are easily able to identify where progress has been made and where we need to focus her time and effort. Happy to recommend to anyone needing help with websites, SEO, social media and content.
Niky D.
Jul 10, 2020
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Working with Mandi is great! She is clear on what she can do relating to her specialists skills and expertises in SEO and digital marketing, but she is also not phased by things she can't do that are a little outside of those remits! Her can do attitude means she is willing to give something new a try if I ask her too, and we are both learning lots!