Business Details
18 Years
experience
Open 24/7
always available
Your Trusted Digital Marketing Partner in Ayr
Big Pond Digital is a digital marketing agency based in Ayr, Scotland, specialising in SEO, PPC, and social media marketing. Since 2008, we have delivered results-driven campaigns for clients ranging from international brands to local SMEs. Our team combines technical expertise with a deep understanding of search algorithms to create strategies that maximise ROI. We prioritise data-driven decision-making, using tools like Google Analytics and Search Console to track performance from day one. Recognised as a trusted partner by global companies and local councils, including the Business Gateway's Digital Boost programme, we offer tailored solutions backed by a proven track record of success. Our laser-focused approach ensures we excel in core areas while maintaining transparency and accountability throughout every project.
Services
SEO
PPC
Analytics
Social Media
Conversion Rate Optimisation
Details
- Year established: 2008
Highlights and features
- 16+ years of technical SEO expertise across diverse industries
- Proven ROI through data-driven PPC and analytics strategies
- Specialist focus on core digital marketing disciplines
- Official partners of Business Gateway's Digital Boost programme
- Transparent tracking of all client KPIs from day one
Associations and certifications
- Living Wage Employer
What people say
Professional service
Excellent user-friendly website
Year-on-year growth
Practical SEO knowledge
Regulatory compliance expertise
Services
SEO
Our technical SEO specialists improve organic search visibility through comprehensive audits, on-page optimisation, and strategic link-building. With 16 years of experience, we target high-value keywords to boost rankings and drive qualified traffic. Our data-led approach combines technical expertise with content strategy to deliver sustainable growth for local and national businesses.
PPC
We create ROI-focused PPC campaigns across Google Ads, Bing, and social media platforms. Our specialists optimise ad spend through keyword research, audience targeting, and conversion tracking. By continuously refining bids and ad copy, we maximise lead generation while maintaining cost efficiency for businesses in competitive markets.
Analytics
Our analytics services track user behaviour, conversion paths, and campaign performance using Google Analytics and custom dashboards. We provide actionable insights to improve marketing effectiveness, identify growth opportunities, and measure ROI through transparent reporting systems.
Social Media
We develop targeted social media advertising campaigns on platforms like Facebook and LinkedIn. Our strategies combine demographic targeting with conversion-focused creatives to generate leads and build brand awareness for businesses seeking digital growth.
Conversion Rate Optimisation
Our CRO specialists analyse user journeys to identify friction points and implement data-driven improvements. Through A/B testing, UX enhancements, and funnel optimisation, we increase website conversions and maximise returns from existing traffic sources.
People
Ari Pournaras
Managing Director
Digital marketing expert with 16+ years' experience helping businesses grow online. Specialises in technical SEO and PPC strategy, delivering measurable ROI for global brands and local SMEs.
Basil Pournaras
Head of Development
Programming specialist with 40+ years' experience. Leads web development projects, ensuring technical excellence in website architecture and SEO-friendly implementation for client sites.
Alan Stewart
SEO Manager
IT graduate with 4+ years' SEO expertise. Focuses on improving organic rankings and driving traffic growth through technical optimisation and content strategy implementation.
Richard Kliskey
Paid Search Specialist
PPC expert with decade-long experience in paid search marketing. Specialises in campaign optimisation to maximise ROI for clients across various industry sectors.
Claire Duggan
Head of Sales
Client relationship specialist managing sales and onboarding processes. Ensures smooth client integration and ongoing satisfaction with delivered marketing solutions.
Questions
What digital marketing services do you specialise in?
We focus on SEO, PPC, social media advertising, conversion rate optimisation, and analytics tracking for businesses in Ayrshire and nationwide.
How do you measure campaign success?
We track KPIs like organic traffic growth, conversion rates, lead quality, and ROI using Google Analytics, Search Console, and call tracking systems.
Can you help small businesses compete online?
Yes, we tailor strategies for SMEs to improve local search visibility, generate qualified leads, and maximise marketing budgets effectively.
Do you work with clients outside Ayrshire?
While based in Ayr, we serve clients across Scotland including Glasgow, Stirling, Dundee, and Inverness through remote collaboration tools.
What's your approach to SEO?
Our technical SEO audits identify site issues, followed by on-page optimisation, strategic content creation, and quality link-building campaigns.
How quickly will I see results?
PPC delivers immediate traffic while SEO typically shows measurable improvements within 6-9 months, depending on industry competitiveness.
Videos
Reviews (8)
Chris Arkley
Jul 22, 2020
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Ari and his team helped us become more visible online. From start till finish their service was first class. I cannot recommend them enough!
Douglas Watson
Jul 22, 2020
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I would thoroughly recommend Ari as I have used his services for online referrals for the past year and he has created an excellent user friendly website that I can trust implicitly and complies with my regulatory needs . I have no doubts you will find him dedicated, professional and entrepreneurial Working with Ari will open new doors for you, new opportunities and increase business volumes
Mark McGuiness
Jul 22, 2020
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Ari and his team are not only experienced search marketing specialists, they are actual practitioners themselves. Many agencies Ive worked with in the past prefer marketing hyperboles. Ari delivers technical SEO and SEM, demystifying and debunking agency speak and terms. It is this practical and pragmatic knowledge approach, that delivers the clients brief and goals, that all the board of directors in the business can understand. If you need results and plain speaking, then reach out now to Ari and his team.
Andrew Bryan
Jul 22, 2020
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This company is fantastic they have helped my business grow from strength to strength making my company more noticeable and bringing more calls coming my way amazing stuff
Stewart Robertson
Jul 22, 2020
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I've known the owner here for some time, and the work done for our local site has been exceptional. They're my first stop for anything related to our site and I can highly recommend.
Lorna Gibson
Jul 22, 2020
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Ari and his team were really great to work with. Professional in their approach and happy to take time to explain the SEO work they were carrying out. The optimisation project has shown very good results already with a positive impact on our sales.
Donella Maclennan
Jul 22, 2020
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Delighted with Ari and his team. Cannot recommend them enough for getting positive results, keep it up guys!
John M.
Jul 22, 2020
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Alan and Ari have been great throughout the whole experience. Daily calls now, up from a few a month.