Business Details
38 Years
experience
Emergency
services
Your Trusted Cosmetic Dentists in London
Harley Street Smile Clinic has been a leader in cosmetic dentistry for over 30 years, pioneering advanced techniques to transform smiles across the UK and internationally. Founded in 1988, we specialise exclusively in cosmetic procedures, with our principal dentist, Dr. Maurice Johannes, having placed over 50,000 veneersa testament to our expertise and industry leadership. Our team of highly skilled dentists utilises state-of-the-art technology, including hand-sculpted veneers crafted in an Italian laboratory, to deliver natural, long-lasting results. We prioritise a patient-centric approach, offering transparent consultations, free e-consultations, and tailored treatment plans to suit individual needs and budgets. With over 250 five-star reviews, our commitment to excellence is reflected in our 5-year guarantee on treatments, flexible finance options, and a reputation trusted by celebrities and everyday patients alike. Our central London location on Harley Street ensures accessibility to cutting-edge care in a calming, professional environment.
Services
Veneers
Invisalign
Gum Contouring
Teeth Whitening
Composite Bonding
Full Smile Makeover
Mini Smile Makeover
Porcelain Bonding
Dental Implants
Crowns and Bridges
Details
- Year established: 1988
Highlights and features
- Over 30 years of dedicated experience in cosmetic dentistry
- Dr. Maurice Johannes has placed over 50,000 veneers
- 250+ five-star online reviews from satisfied patients
- Free e-consultations for initial smile assessments
- Flexible finance plans available for all treatments
What people say
5-star service
Life-changing results
Professional team
Natural-looking veneers
Pain-free procedures
Services
Veneers
Porcelain veneers are thin shells bonded to teeth for aesthetic improvements. Ideal for correcting discolouration, chips, gaps, and misalignment. Our handcrafted veneers ensure natural aesthetics and durability. Patients benefit from a minimally invasive procedure with results lasting over 15 years with proper care.
Invisalign
Invisalign uses transparent aligners to straighten teeth discreetly. Suitable for mild to moderate crowding or spacing. The treatment involves custom trays changed every two weeks, offering comfort and convenience. Most cases complete within 618 months, with predictable, comfortable results.
Gum Contouring
Gum contouring addresses excessive gum display for balanced smiles. A quick 90-minute procedure using advanced techniques to reshape gum lines. Results are immediate, enhancing tooth proportions and symmetry. Minimal recovery time with long-lasting aesthetic benefits.
Composite Bonding
Composite bonding repairs minor chips, gaps, or uneven edges using tooth-coloured resin. A non-invasive, cost-effective solution completed in one visit. The material is sculpted and hardened with UV light, providing instant improvement with minimal tooth alteration.
Full Smile Makeover
A tailored combination of treatments to transform entire smiles. Includes veneers, whitening, and gum contouring for holistic results. Designed to address multiple concerns simultaneously, creating harmonious, natural aesthetics. Personalised plans ensure alignment with individual facial features and goals.
People
Dr. Maurice Johannes
Principal Dentist
A pioneer of cosmetic dentistry in the UK since 1992, Dr. Johannes has placed over 50,000 veneers. His expertise in minimally invasive techniques ensures natural, long-lasting results. He leads a team committed to excellence, combining artistry with technical precision for transformative smiles.
Dr. Shivam Patel
Cosmetic Dentist
Dr. Patel specialises in advanced cosmetic procedures, including veneers and Invisalign. With a focus on patient comfort, he delivers tailored solutions using the latest technology. His approach ensures efficient, pain-free treatments for natural, confidence-boosting results.
Dr. Jinesh Thakrar
Cosmetic Dentist
Dr. Thakrar combines technical skill with artistic vision to create balanced smiles. He excels in minimally invasive treatments, ensuring optimal aesthetics and function. His patient-focused care prioritises clear communication and comfortable experiences throughout the treatment journey.
Dr. Tinashe Nhova
Cosmetic Dentist
Dr. Nhova brings expertise in restorative and cosmetic dentistry, with a focus on veneers and smile makeovers. Her meticulous attention to detail ensures precise, natural outcomes. She is dedicated to helping patients achieve confidence through tailored, ethical care.
Questions
What is cosmetic dentistry?
Cosmetic dentistry focuses on enhancing smiles through procedures like veneers, whitening, and Invisalign. It addresses aesthetic concerns such as colour, shape, and alignment while maintaining dental health.
Are veneers a safe option?
Yes, veneers are safe when applied by experienced professionals. Our minimally invasive technique preserves tooth structure, and we use high-quality materials for durable, natural results.
How long do cosmetic treatments last?
Porcelain veneers typically last 15+ years, while Invisalign results are permanent with proper retainers. Regular check-ups and hygiene maintenance ensure longevity.
Why choose Harley Street Smile Clinic?
We combine 30+ years of expertise, 50,000+ veneers placed, and a 5-year guarantee. Our patient-centric approach includes free consultations, flexible finance, and a proven track record with celebrities and global clients.
Can I get a treatment preview?
Yes, we offer digital imaging and trial smiles before treatment. This ensures your desired outcome aligns with our plan, with adjustments made prior to finalising procedures.
Do treatments require multiple visits?
Most veneer treatments complete in two 90-minute appointments. Invisalign and bonding may require additional visits for optimal results, with clear timelines provided upfront.
Videos
Reviews (14)
Sadia
May 06, 2021
Report
I visited the Smile clinic at Harley Street and just want to say how pleased I am with my results!! I booked in to get teeth reshaping done as I wasn't happy with how my teeth looked- I had uneven edges, both top and bottom teeth and some teeth with sharp edges that didn't look nice to me aethetically.
Dr Sahil Patel was a delight! He took his time with everything and made sure that I was happy with everything before I left.
I am more than satisfied with my results and feel so much more confident after the treatment. The edges are all smooth and even now. I feel like Ive got a new set of teeth! Right from the initial consultation to walking out after my treatment, everything was faultless and the service was fantastic! It's very well worth the money and I would definitely recommend this clinic to anyone looking to get dental treatments done. Thank you Dr Sahil Patel and to all the team at The HS Smile Clinic!
Dr Sahil Patel was a delight! He took his time with everything and made sure that I was happy with everything before I left.
I am more than satisfied with my results and feel so much more confident after the treatment. The edges are all smooth and even now. I feel like Ive got a new set of teeth! Right from the initial consultation to walking out after my treatment, everything was faultless and the service was fantastic! It's very well worth the money and I would definitely recommend this clinic to anyone looking to get dental treatments done. Thank you Dr Sahil Patel and to all the team at The HS Smile Clinic!
Kirsten Ramsey
Apr 12, 2021
Report
The initial and ongoing after service has been excellent. The team are super helpful and friendly and remember details even after years! Id highly recommend their services and I have the winning smile to prove it!
Sarah Day
Jun 22, 2019
Report
Well, what can I say about this Clinic! Only one word - Fantastic!! From the first phone call with Jill, through to completed treatment with Maurice, the entire team was respectful, professional and just fantastic! You are made to feel like you are the only patient in the Clinic, and nothing is too much trouble! (Even my fussy requests!) The entire treatment is completely pain free and Maurice explains every step of the treatment so you know exactly whats happening!
I couldnt be happier with the result! Best Cosmetic Dentist in London! So glad I chose The Harley Street Smile Clinic! Staff are extremely professional and the service is 10 star! Would highly recommend!
I couldnt be happier with the result! Best Cosmetic Dentist in London! So glad I chose The Harley Street Smile Clinic! Staff are extremely professional and the service is 10 star! Would highly recommend!
Ian Theodore
Jan 15, 2019
Report
From the start to completion Dr Johannes and his team were fantastic, like a lot of people I am not a fan of trips to the dentist, so was anxious before my intial consultation, however every step was explained thouroughly and I was immediatley put at ease, could not recommend The Harley Street Smile clinic enough, many thanks, I am over the moon with the end result.
Diana
Nov 01, 2018
Report
Harley street is amazing, I had a mini smile make over today and I am so pleased with the result. All the team were so friendly and made me feel totally at ease with no pain :) definitely recommend here worth every penny ;) I already feel so much more confident thank you
Yasmin Mselli
Nov 01, 2018
Report
AVOID DR ABEL MORIERA, HARLEY STREET SMILE CLINIC, AND HITACHI CAPITAL! GASLIGHTING! TERMINATED CONTRACT/ TREATMENT BEFORE COMPLETED AND WILL NOT RETURN FINANCE CONTRACT MONEY! They are using it as leverage against liability! Me and my mum have been trapped for one year plus in a finance contract (10k veneers) by this cabal, who have been gas lighting my mum over a cancelled contract they terminated! DR Moreira now works at Harley Street Dental Practice.
Harley Street Smile Clinic and resigned Dr Abel Moriera breached and terminated the contract during the dental work! Dr Abel Moriera was resigned and in the process of rectifying the dental work - I had new x-rays - and 2 new confirmed appointments at Harley Street Smile Clinic for the final fits and new veneers and Dr Abel Moreira and Harley Street Smile Clinic decided to terminate the contract! Hitachi paid Harley Street Smile Clinic contrary to the contract conditions - i.e BEFORE the goods were supplied fit for purpose OR COMPLETED! Harley Street Smile Clinic and Dr Abel Moriera have been using the Hitachi Capital money as leverage to avoid any liability upon themselves at the expense of our statutory rights, my health and my mum's!
They have prevented me from being able to finance the completion of the dental treatment at a new clinic!
Harley Street Smile Clinic, Dr Abel Moriera are acting against the consumer rights act and mis- representation act- FCA etc! Under the consumer rights act you must return the money within 14 days when a supplier terminates a contract! Legally you must unconditionally return the money when you terminate a contract!
The stress of the gas lighting, slander, credit defamation, harassment, entrapment and their lies caused my mum to become extremely ill and she suffered a sudden cardiac arrest! My mum is trapped in the contract! She will now have to live the rest of her life with pacemaker! The stress has been insane! And they still continue to gaslight me and my mum! and sent letters DEMANDING MONEY FOR THE TERMINATED CONTRACT !
Hitachi continue to demand payment for a contract Harley Street Smile Clinic and DR Abel Moriera terminated on the 5th September 2017.
Harley Street Smile Clinic and Dr Abel Moriera still won't give the money back!
For a contract they cancelled and breached! Harley Street Smile Clinic, Dr Abel Moreira and Hitachi Capital have prevented me from being able to finance the completion of the dental treatment at a new clinic. Our whole lives have been turned upside down by this cabal! Harley Street Smile Clinic and Dr Moriera continue to use Hitachis money to abuse us! Harley Street Smile Clinic terminated the contract and will not return the money!
We are trapped! At one stage, Dr Abel Moriera resigned and Harley Street Smile Clinic attempted to pass the contracted work to another clinic "across the road" "no 139" ! 10k contract/ treatment, a resigned Dr and no clinic! Horrifying! I was totally distressed! Harley Street Dental Clinic refused. The contract was with Harley Street Smile Clinic and No permission was granted by me! NO CONSULTATION!
Harley Street Smile Clinic took 5 thousand plus and Dr Abel Moriera had 4.5 k plus of 10 k Hitachi contract - They are all sitting on Hitachi's money - Hitachi Capital paid Harley Street Smile Clinic before the goods were received fit for purpose!
Before the treatment was completed!
NO CONTRACT WOULD HAVE BEEN SIGNED FOR A RESIGNED COSMETIC DENTIST! Be warned! That you will be given no consumer rights and you will have to spend the rest of you life fighting for justice!
Harley Street Smile Clinic and resigned Dr Abel Moriera breached and terminated the contract during the dental work! Dr Abel Moriera was resigned and in the process of rectifying the dental work - I had new x-rays - and 2 new confirmed appointments at Harley Street Smile Clinic for the final fits and new veneers and Dr Abel Moreira and Harley Street Smile Clinic decided to terminate the contract! Hitachi paid Harley Street Smile Clinic contrary to the contract conditions - i.e BEFORE the goods were supplied fit for purpose OR COMPLETED! Harley Street Smile Clinic and Dr Abel Moriera have been using the Hitachi Capital money as leverage to avoid any liability upon themselves at the expense of our statutory rights, my health and my mum's!
They have prevented me from being able to finance the completion of the dental treatment at a new clinic!
Harley Street Smile Clinic, Dr Abel Moriera are acting against the consumer rights act and mis- representation act- FCA etc! Under the consumer rights act you must return the money within 14 days when a supplier terminates a contract! Legally you must unconditionally return the money when you terminate a contract!
The stress of the gas lighting, slander, credit defamation, harassment, entrapment and their lies caused my mum to become extremely ill and she suffered a sudden cardiac arrest! My mum is trapped in the contract! She will now have to live the rest of her life with pacemaker! The stress has been insane! And they still continue to gaslight me and my mum! and sent letters DEMANDING MONEY FOR THE TERMINATED CONTRACT !
Hitachi continue to demand payment for a contract Harley Street Smile Clinic and DR Abel Moriera terminated on the 5th September 2017.
Harley Street Smile Clinic and Dr Abel Moriera still won't give the money back!
For a contract they cancelled and breached! Harley Street Smile Clinic, Dr Abel Moreira and Hitachi Capital have prevented me from being able to finance the completion of the dental treatment at a new clinic. Our whole lives have been turned upside down by this cabal! Harley Street Smile Clinic and Dr Moriera continue to use Hitachis money to abuse us! Harley Street Smile Clinic terminated the contract and will not return the money!
We are trapped! At one stage, Dr Abel Moriera resigned and Harley Street Smile Clinic attempted to pass the contracted work to another clinic "across the road" "no 139" ! 10k contract/ treatment, a resigned Dr and no clinic! Horrifying! I was totally distressed! Harley Street Dental Clinic refused. The contract was with Harley Street Smile Clinic and No permission was granted by me! NO CONSULTATION!
Harley Street Smile Clinic took 5 thousand plus and Dr Abel Moriera had 4.5 k plus of 10 k Hitachi contract - They are all sitting on Hitachi's money - Hitachi Capital paid Harley Street Smile Clinic before the goods were received fit for purpose!
Before the treatment was completed!
NO CONTRACT WOULD HAVE BEEN SIGNED FOR A RESIGNED COSMETIC DENTIST! Be warned! That you will be given no consumer rights and you will have to spend the rest of you life fighting for justice!
Polly Ellis
Mar 30, 2018
Report
Love my veneers by Dr. Maurice Johannes! It does admittedly take a while to get used to your veneers when you choose them to be perfect and white, but I am so glad I made the decision to go with Harley Street Smile Clinic and absolutely love my teeth. The biggest question I always get asked is Did it hurt I can not reassure you enough that I felt absolutely nothing!! The process was explained throughout every step by Dr Johannes, making sure I knew what I may feel or see.
It was such a comfortable and relaxing experience. I have compliments from both strangers, friends and family about my teeth daily!!!! Its crazy! My Mum and my sister in law are both going to book their consultations next month
It was such a comfortable and relaxing experience. I have compliments from both strangers, friends and family about my teeth daily!!!! Its crazy! My Mum and my sister in law are both going to book their consultations next month
Helen McMahon
Aug 31, 2017
Report
It has now been 2 months since Dr Abel Moreira of the Harley Street Smile Clinic changed my life! After very bad childhood experiences with dentists I found it hard just sitting in the chair!! After 26 years of hiding my smile I put my faith into The Harley Street Smile Clinic and I couldn't be happier with the results. Jill and Kat have the patience of saints, answering my every question and accommodating my busy schedule with friendly, polite and professional manners, They're wonderful!
In the three painless sessions it took to create my dream smile I was made to feel at ease in the good hands of Dr Abel's very caring assistant Hannah while he worked his magic. Everything was explained in a way that made me feel that the perfectionist that is Dr Abel Moreira cared for my smile like it was his own. I would highly recommend the Harley Street Smile Clinic to anyone interested in improving their smile. They do not disappoint. :)
In the three painless sessions it took to create my dream smile I was made to feel at ease in the good hands of Dr Abel's very caring assistant Hannah while he worked his magic. Everything was explained in a way that made me feel that the perfectionist that is Dr Abel Moreira cared for my smile like it was his own. I would highly recommend the Harley Street Smile Clinic to anyone interested in improving their smile. They do not disappoint. :)
Tyler Kingsford
Aug 31, 2017
Report
Thank you so much to the amazing Dr. Maurice Johannes and the lovely ladies, Kat and Jill. I'm over the moon with my veneers I can't thank you enough, you were all very helpful, understanding, professional and you made me feel so comfortable. I came in with an idea of what to expect, as over the phone the process was explained in great detail. So straight away I was put at ease, the whole experience was informative, quick and painless. I'm extremely happy with the final result, and I couldn't have chosen a better clinic!
Martin Jordan
Aug 31, 2017
Report
Fantastic service with amazing results. Definitely the best of the best. Completely pain-less and amazing after care even after 2-3-5 years always available and willing to help.
Donna Goodall
Aug 31, 2017
Report
Did a fantastic job! Put me at ease. Organised, helpful and friendly service. All the staff so professional and no question was too much trouble. Painless and stress free! Definitely recommend to anyone.
Lara Kenny
Aug 31, 2017
Report
I've been self-conscious about my teeth for almost 15 years and I finally decided to do something about it! After emailing photos of my teeth to Jill for an immediate consultation and phone chat, I then visited Dr Maurice for a full consultation. I opted for 8 veneers and it was absolutely the right decision. I have a fear of the dentist so bad that I often avoid going but Maurice and his team were absolutely fantastic, setting me at ease by discussing the whole procedure before going anywhere near my mouth. Maurice will also tell you how long a particular part of the treatment takes so you can prepare yourself, and is very sensitive to how you're feeling, often pausing to check that you're ok.
Both appointments lasted about an hour each and I felt calm and cared for the whole time. I'm beyond thrilled with the results, and people now regularly comment on what a beautiful smile I have. I feel confident that I could contact the team should I have any questions going forward, and my fear of the dentist is much improved after having such a successful treatment. Thank you!
Both appointments lasted about an hour each and I felt calm and cared for the whole time. I'm beyond thrilled with the results, and people now regularly comment on what a beautiful smile I have. I feel confident that I could contact the team should I have any questions going forward, and my fear of the dentist is much improved after having such a successful treatment. Thank you!
Alex Williams
Aug 31, 2017
Report
Finished my veneer treatment, honestly cant thank Maurice and his team enough. All extremely welcoming and professional from start to finish. The procedure is totally pain free and provides amazing results! If you're even considering it, just go for a consultation, what have you to lose.... would recommend The Harley Street Smile Clinic to anyone! I can't stop smiling :)
Kerry Bear
Feb 06, 2017
Report
Amazing results, painless treatment and better than expected results ! What more could you ask for ...o yes lovely warm staff and a very talented dentist Dr Patel


