Big Surf Digital

Our SEO services enhance website visibility in search engine results through technical audits, keyword research, and content optimisation. We focus on improving organic rankings for targeted keywords to drive sustainable traffic growth. With 17 years of experience, we implement white-hat techniques that align with Google's guidelines while delivering measurable improvements in search performance.

Our PPC management services create high-performing Google Ads campaigns with targeted keyword bidding and conversion-focused landing pages. We optimise ad spend to maximise ROI through continuous A/B testing and performance analysis. Our team delivers transparent reporting on click-through rates, conversion costs, and campaign effectiveness across local and international markets.

Conversion rate optimisation services improve website effectiveness through user behaviour analysis and data-driven design changes. We use heat mapping and A/B testing to refine sales funnels and landing pages. Our approach increases lead generation and sales without requiring additional traffic, focusing on maximising returns from existing website visitors.

Our keyword research services identify high-value search terms with optimal competition-to-traffic ratios. We analyse competitor strategies and market trends to develop targeted keyword clusters. This data-driven approach ensures campaigns focus on terms that deliver measurable business outcomes while avoiding unprofitable search queries.

We provide comprehensive monthly reports detailing campaign performance metrics through Google Analytics and custom dashboards. Our reports include keyword ranking progress, traffic sources, and conversion analysis. This transparent approach enables data-driven decision-making while demonstrating clear ROI for ongoing digital marketing investments.

Calum Macleod founded Big Surf Digital in 2013 after starting his SEO career in 2007. With 17 years of digital marketing experience, he specialises in technical SEO and campaign strategy. His expertise spans international markets and diverse industries including automotive, property, and e-commerce sectors.

We specialise in SEO, PPC, and conversion rate optimisation to boost online visibility and drive sales.

SEO typically takes 6+ months to show significant progress, depending on market competitiveness.

Yes, we deliver campaigns for businesses in the UK, US, Europe, and beyond.

SEO starts at £400/month and PPC at £350/month, with costs varying by campaign scope.

While we can't guarantee rankings, our proven strategies significantly improve visibility and traffic.

Big Surf have been guiding us through this and provided us with updated content, titles and keyword analysis.

We've recently started using Big Surf for PPC and have been hugely impressed with the amount of research, knowledge, and time that's been invested in creating our campaign. Great communications, and results-focused. Highly recommended.

The site looks really professional, clean cut and aesthetically, extremely pleasing. In my opinion you have surpassed all my competition! So I cant thank you enough.

I approached a number of SEO companies when I was considering switching my website - vanillarose.co.uk - from my existing SEO. Big Surf Digital was the only company who provided me with a comprehensive plan, detailing where my website rated in regards to keywords, where we could improve, and how this could be done - at a very competitive price. Since Big Surf Digital have optimised my site, my rankings have increased considerably for my keywords and are continuing to do so.

The impact on my business has been noticeable. In addition, they have provided valuable advice on how to improve my site and I have found meetings both informative and understandable - for a technophobe! I would have absolutely no hesitation in recommending them to prospective clients.

I found Big Surf Digital really easy to deal with. Calum made everything easy to understand, and created a fantastic site for me. I saw results straight away,and saw massive results as my bookings have doubled with his help. He is now working on my second project- really happy with all his work- highly recommended!!