Business Details
26 Years
experience
Your Trusted Partner for Innovative Marketing Solutions
Established in 2000, Purple Tangerine is a leading independent global team of marketing specialists. Our expertise spans partnership marketing, commercial sponsorship, and sales strategy, helping clients identify and engage with their audiences through creative campaigns. With consultants worldwide, we serve SMEs and blue-chip companies, offering tailored solutions in brand storytelling, digital strategy, and UN Global Goals alignment.Our proven methodologies, including the Sponsorship Assessment Matrix, ensure measurable results. Backed by 25 years of industry experience, we combine strategic insight with executional excellence to drive client success across sports, entertainment, education, and charity sectors.
Services
Sponsorship Strategy
Brand Development
Digital Marketing
Content Creation
PR & Media Training
Commercialisation
Talent Management
UN Global Goals Consultancy
Event Marketing
Licensing
Details
- Year established: 2000
Highlights and features
- We offer 25+ years of proven expertise in global sponsorship and marketing strategy.
- Our team combines creative innovation with data-driven methodologies like the Sponsorship Assessment Matrix.
- We specialise in aligning brands with UN Sustainable Development Goals for future-ready campaigns.
- Our international network delivers tailored solutions across sports, entertainment, and charity sectors.
- We provide end-to-end services from strategy development to execution and performance evaluation.
What people say
Proven expertise
Creative solutions
Global network
Strategic insight
Measurable results
Services
Sponsorship Strategy
We develop tailored sponsorship strategies using our proprietary Sponsorship Assessment Matrix. Our consultants identify optimal brand-rights holder matches, negotiate deals, and manage activations. With expertise across sports, arts, and charity sectors, we deliver measurable ROI through integrated campaigns that align with business objectives and UN SDGs.
Content Creation
Our team produces high-impact content including promotional videos, brand logos, and digital assets. From concept to execution, we create compelling narratives through 4K filming, drone cinematography, and post-production editing. Our work spans commercials, event coverage, and social media content that enhances brand visibility and audience engagement.
UN Global Goals
We help brands integrate UN Sustainable Development Goals into their marketing strategies. Our specialists develop sustainability frameworks that enhance brand reputation while addressing social and environmental challenges. This includes SDG impact assessments, purpose-driven campaigns, and stakeholder engagement programs that resonate with Gen Z and millennial audiences.
Talent Management
We provide comprehensive management for sports professionals, covering brand development, sponsorship acquisition, and media training. Our clients include Olympians, racing drivers, and international athletes. Services include contract negotiation, public relations strategy, and long-term career planning that maximises both sporting and commercial potential.
Digital Marketing
Our digital experts create integrated campaigns combining social media, SEO, and content marketing. We develop web platforms, manage online reputation, and implement data-driven strategies to boost digital presence. Services include analytics reporting, conversion optimisation, and cross-channel marketing that aligns with evolving consumer behaviours and technological trends.
People
Heather Stewart-Jones
Co-founder, Education Marketing
With over 20 years' experience in education marketing, Heather leads Purple Tangerine's educational sector initiatives. She specialises in developing strategic partnerships between academic institutions and commercial sponsors, creating innovative campaigns that enhance institutional visibility and student engagement through targeted marketing solutions.
Matthew Yeomans
Sustainability Specialist
As a globally recognised sustainability expert and author of 'Trust Inc.', Matthew directs Purple Tangerine's UN Global Goals consultancy. He helps brands integrate SDGs into core strategies, developing impactful sustainability narratives that align corporate objectives with social responsibility while meeting the expectations of ethically conscious consumers.
Questions
What marketing services does Purple Tangerine offer?
We specialise in sponsorship strategy, brand development, digital marketing, content creation, and UN SDG integration. Our services also include talent management, commercialisation, and PR consultancy for global clients.
How do you help brands with sponsorship?
We use our proprietary Sponsorship Assessment Matrix to identify optimal brand-rights holder matches, negotiate deals, and manage activations. Our approach ensures measurable ROI through data-driven strategies and market analysis.
What is your experience with UN Global Goals?
We help brands integrate UN Sustainable Development Goals into marketing strategies through impact assessments, purpose-driven campaigns, and stakeholder engagement programs tailored to Gen Z and millennial audiences.
Do you work with international clients?
Yes, we operate globally with consultants in multiple countries. Our network spans sports, entertainment, education, and charity sectors, serving both SMEs and multinational corporations.
How do you measure campaign effectiveness?
We use quantitative analysis, audience engagement metrics, and ROI tracking through our Salesforce database. Our reporting includes contract reviews, performance benchmarks, and activation effectiveness assessments.
What sectors do you specialise in?
We work across sports, arts, education, charity, and entertainment sectors. Our expertise includes event marketing, talent representation, and commercial partnerships for both brands and rights holders.
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