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23 Years
experience
Award-Winning Architects in Shrewsbury | Base Architecture & Design
Established in 2003, Base Architecture & Design is a multi-award-winning practice dedicated to delivering innovative architectural solutions. Our team combines technical expertise with a client-centric approach, ensuring every project reflects individual client needs while adhering to sustainability principles. With offices in Shrewsbury, Chester, and Conwy, we specialise in residential and commercial architecture, planning consultancy, and contract administration. Our proactive communication ensures seamless project delivery from concept to completion. Over two decades, we have cultivated a reputation for excellence through bespoke design and a commitment to environmental responsibility.

Our services extend to feasibility studies, master planning, and planning appeals, supported by a dynamic team passionate about architecture. We prioritise transparency, fostering long-term relationships built on trust and shared vision. Our accolades reflect our dedication to pushing design boundaries while maintaining practicality and budgetary awareness. Clients benefit from our extensive experience in navigating planning regulations and delivering projects that exceed expectations.
Services
Residential Architecture Commercial Architecture Planning Consultancy Architectural Design Contract Administration Feasibility Studies Planning Applications Master Planning Planning Appeals
Details
  • Year established: 2003
Highlights and features
  • We offer over 20 years of experience in architectural design and planning consultancy.
  • Our team provides tailored solutions with a client-centric approach and proactive communication.
  • We prioritise sustainability through energy-efficient systems and eco-friendly materials.
  • Our expertise includes navigating complex planning regulations and successful appeals.
  • We deliver projects from concept to completion with a focus on transparency and trust.
What people say
Fantastic result Great communication Highly recommend Professional service Outstanding work
Services
Residential Architecture
Our residential architecture services focus on creating functional, stylish spaces tailored to individual client needs. We specialise in single-family homes, apartment blocks, and estate developments, integrating sustainability through energy-efficient systems and eco-friendly materials. Our approach blends modern living requirements with environmental responsibility, ensuring homes are both aesthetically pleasing and future-ready. Projects range from renovations to new builds, with a strong emphasis on client collaboration.
Commercial Architecture
We design commercial spaces that reflect brand identity while optimising functionality and customer experience. Our portfolio includes office buildings, retail outlets, and hospitality venues, with a focus on creating environments that enhance productivity and brand visibility. With two decades of experience, we balance aesthetics with practicality, ensuring spaces meet regulatory standards and adapt to evolving business needs through innovative design solutions.
Planning Consultancy
Our planning consultancy service navigates complex regulations to secure project approvals. We develop tailored strategies considering site-specific challenges and evolving policies, offering end-to-end support from pre-planning discussions to application submissions. Our expertise increases approval chances while maintaining alignment with client visions, ensuring smooth transitions from ideation to authorised development across residential and commercial sectors.
Feasibility Studies
We conduct comprehensive feasibility studies to assess project opportunities and constraints. Our analysis covers regulatory limitations, construction costs, density options, and market trends, providing clear insights into viability. Clients receive detailed reports outlining risks, opportunities, and pathways for success, enabling informed decision-making before significant investments. This service ensures projects are technically achievable and economically sound from inception.
Master Planning
Our master planning service creates long-term strategies for sustainable urban and site development. We evaluate environmental, social, and economic factors to design connected communities with balanced infrastructure, public spaces, and amenities. The process involves stakeholder collaboration, market research, and phased implementation plans, ensuring developments meet current needs while accommodating future growth through holistic, adaptable frameworks.
People
Carl Huntley
Chairman
Founded Base Architecture & Design Architects in 2003 after 10 years in international practices. Led Shropshire Constructing Excellence for 5 years, advocating for building regulation reforms. Mentors emerging architects and focuses on holistic design solutions for listed buildings and Grand Designs projects.
Bryn Jones
Director
Joined Base Architecture & Design in 2012, overseeing project management and workflow. Brings experience from manufacturing and economic development sectors. Specialises in client retention and coordinating multi-office operations across Shrewsbury, Chester, and Conwy.
Ben Embrey
Director
Joined in 2013 after 7 years at an international firm. Manages staff and liaises with authorities to deliver projects on time and budget. Expertise spans domestic and commercial schemes, including 50M+ educational developments, with a focus on technology integration.
Kieran Trow
Associate
Joined in 2019, specialising in BIM protocols and early-stage design. Trained in rural practice, delivering residential and commercial projects across Wales. Implements technology-driven solutions from concept to onsite construction.
Jack Harris
Associate
Qualified architect since 2023, with experience in masterplanning and bespoke residential projects. Focuses on client communication and brief interpretation to ensure project success across diverse scales.
Questions
What architectural services do you offer?
We provide residential and commercial architecture, planning consultancy, feasibility studies, master planning, contract administration, and planning appeals.
How do you handle planning permission applications?
Our in-house team develops bespoke strategies to navigate planning regulations, increasing approval chances through risk management and policy expertise.
Are your designs environmentally sustainable?
Yes, we prioritise sustainability using energy-efficient systems, eco-friendly materials, and designs that minimise environmental impact.
Can you assist with listed building projects?
Yes, we have extensive experience working with historic and listed buildings, balancing preservation with modern living requirements.
What areas do you serve?
We operate from Shrewsbury, Chester, and Conwy, serving clients across Wales, Shropshire, and the wider UK.