Business Details
34 Years
experience
Independent Financial Advisers in Bath
Established in 1992, we are independent financial advisers specialising in property and mortgage-related advice. Our expertise spans residential and commercial mortgages, equity release, buy-to-let investments, and property portfolio strategy. We prioritise client-centric advice, focusing on long-term relationships and transparent remuneration. With over 30 years of collective experience, our team combines deep market knowledge with personalised service, operating independently of product providers to ensure recommendations align with client needs. We serve clients across the UK from our Bath-based office, with a strong reputation for resolving complex financial challenges and delivering tailored solutions. 
Services
Residential mortgages
Buy-to-let advice
Equity release
Commercial mortgages
Portfolio strategy
Details
- Year established: 1992
Highlights and features
- We offer 30+ years of specialist property finance experience
- Our advice focuses on client needs, not product commissions
- We provide transparent fee structures and hourly rate options
- Our team holds advanced qualifications in mortgage and equity release advice
- We serve clients nationwide with local Bath-based expertise
Associations and certifications
- Financial Conduct Authority
What people say
Excellent service
Professional advice
Seamless transactions
Exceptional support
Trustworthy guidance
Services
Residential Mortgages
We provide tailored residential mortgage advice, helping first-time buyers and homeowners secure competitive deals. Our independent status ensures unbiased recommendations based on your financial circumstances. With access to the entire market, we specialise in complex cases requiring specialist lenders.
Equity Release
Our qualified advisers offer impartial equity release guidance, explaining lifetime mortgages and home reversion plans. We assess suitability based on your retirement goals and financial situation, ensuring you understand all implications while exploring alternative options.
Buy-to-Let Advice
We specialise in buy-to-let financing solutions, helping investors build property portfolios. Our services include tax-efficient structuring, landlord mortgage sourcing, and cashflow analysis. We maintain relationships with specialist lenders offering competitive investment property rates.
Commercial Mortgages
We arrange commercial mortgages for business premises, investment properties, and development projects. Our expertise covers complex cases requiring bespoke financing solutions, with access to lenders specialising in non-standard commercial property transactions.
Portfolio Strategy
We develop comprehensive property portfolio strategies, optimising financing structures and tax efficiency. Our advice covers acquisition planning, refinancing strategies, and exit planning for property investors seeking long-term wealth creation through real estate.
People
John Moon
Managing Director
John established Edison Ford in 1992 after gaining experience at NatWest and as a commercial lender. With over 40 years in property finance, he specialises in investment property portfolios and commercial mortgages. He has authored financial guides and provides strategic direction for client portfolios.
Jackie Crockett
IFA Consultant
Jackie specialises in buy-to-let and equity release advice, holding advanced CeMAP qualifications. With 25+ years at Edison Ford, she combines technical expertise with practical property experience, helping clients navigate complex mortgage scenarios and retirement planning.
Questions
What mortgage services do you offer?
We provide residential, buy-to-let, commercial, and equity release mortgage advice, along with portfolio strategy planning for property investors.
Are you regulated by the FCA?
Yes, we are directly authorised by the Financial Conduct Authority (registration number 401890) for mortgage and financial advice services.
How do you charge for advice?
We offer transparent charging options including hourly rates (£150-£200 for principals), fixed fees for mortgage arrangements (£265-£395 minimum), and bespoke financial reviews.
Do you work with UK-based clients only?
While based in Bath, we serve clients nationwide through remote consultations via phone, email, and post, maintaining the same service quality regardless of location.
What qualifications do your advisers hold?
Our team holds advanced qualifications including CeMAP (Certificate in Mortgage Advice & Practice), FPC (Financial Planning Certificate), and specialist equity release certifications.
