Business Details
41 Years
experience
Expert B2B PR Services for Technical Industries
Ainsworth Maguire PR is a B2B public relations and content creation agency specialising in technical sectors. Established in 1985, we have built a reputation for translating complex engineering, construction, manufacturing, and technology concepts into accessible narratives that engage target audiences. Our team combines deep industry knowledge with creative expertise to deliver strategic PR campaigns, media relations, and digital content solutions.We work closely with clients to develop tailored strategies that enhance visibility, establish thought leadership, and drive business growth. Our services include press releases, feature articles, white papers, social media management, video production, and exhibition design. With a focus on technical accuracy and storytelling, we help businesses communicate their value proposition effectively to decision-makers in high-value professional markets.
Services
Construction PR
Electrical PR
Engineering PR
Manufacturing PR
Technology PR
Media Relations
Content Creation
Video Production
Social Media Management
Exhibition Design
Details
- Year established: 1985
Highlights and features
- We have over 35 years of experience in technical B2B PR and marketing.
- Our team specialises in translating complex engineering and manufacturing concepts for diverse audiences.
- We deliver integrated campaigns combining media relations, digital content, and creative solutions.
- Our proven track record spans engineering, construction, manufacturing, and technology sectors.
- We provide end-to-end support from strategy development to content creation and distribution.
Associations and certifications
- Chartered Institute of Public Relations
Services
Technical PR Campaigns
We develop tailored public relations campaigns for technical industries. Our approach combines strategic media relations, press release distribution, and journalist engagement to enhance brand visibility. By creating compelling narratives around complex products and services, we help engineering and manufacturing clients establish thought leadership and generate qualified leads through targeted PR initiatives.
Content Creation
Our content specialists produce high-quality written and visual materials for B2B audiences. Services include feature articles, white papers, case studies, and technical brochures that communicate complex information clearly. We ensure all content aligns with brand messaging while meeting the specific needs of engineering, construction, and technology sectors through expertly crafted communications.
Video Production
We offer end-to-end video production services from concept development to final editing. Our team creates promotional videos, product demonstrations, and corporate communications that bring technical stories to life. Using professional equipment and editing software, we produce high-quality visual content optimised for digital platforms and industry events to engage modern B2B audiences.
Social Media Management
Our social media strategy focuses on building industry presence through targeted content distribution. We manage platforms like LinkedIn and Twitter to share technical insights, company news, and sector expertise. By creating engaging posts and monitoring analytics, we help technical businesses connect with decision-makers and maintain consistent brand visibility across digital channels.
Exhibition Design
We design exhibition stands and event graphics that showcase technical capabilities effectively. Our creative team produces visually striking displays, banners, and promotional materials that communicate complex information clearly at industry events. From concept to production, we ensure exhibition materials align with overall brand strategy while capturing audience attention in competitive show environments.
People
Adrian Maguire
Founder
With over 30 years' experience in technical PR, Adrian specialises in translating complex engineering concepts into compelling narratives. He co-founded the company in 1985 and leads strategic client engagements while maintaining active CIPR membership.
Peter
Copywriter
An experienced B2B copywriter with expertise across multiple sectors including education, healthcare, and technology. He excels at creating clear, impactful content that communicates complex technical information to specialist audiences through various media formats.
Kevin Ainsworth
Co-founder
Technical communications expert with extensive industry experience. After retiring, he continues to provide strategic guidance, leveraging his background in HVAC, industrial coatings, and aerospace to shape creative PR solutions for technical clients.
Munaf
Designer
Graphic design specialist with 16+ years' experience in web, mobile, and exhibition design. He leads Red Chilli Design, our creative partner, delivering visual solutions that effectively communicate technical brands across digital and print platforms.
Debbie
Media Trainer
Presentation and public speaking coach with 30+ years' crisis communications experience. She helps technical professionals develop confident delivery and create impactful presentations that effectively communicate complex information to business audiences.
Questions
What industries do you specialise in?
We specialise in engineering, construction, manufacturing, and technology sectors, with additional experience in medical devices and aerospace industries.
How do you handle technical content?
Our team combines technical understanding with communication expertise to translate complex concepts into clear, engaging content for specialist audiences.
What PR services do you offer?
We provide full-service PR including media relations, press releases, feature articles, social media management, video production, and exhibition design.
Do you work with international clients?
Yes, we have experience working with clients across the UK and internationally, adapting strategies to meet global market requirements.
How do you measure PR success?
We track media coverage, audience engagement, lead generation, and brand visibility improvements through regular performance reporting and analysis.
Can you help with event marketing?
Yes, we provide comprehensive event support including exhibition stand design, promotional materials, and media coverage planning for industry events.
Videos
