Business Details
19 Years
experience
Emergency
services
Award-Winning Optometry Services in Hereford
BBR Optometry is one of the UK's leading optometry practices, renowned for its award-winning, multidisciplinary approach to eye care. Established in 2007, we combine cutting-edge technology with extensive expertise to deliver comprehensive services including specialist eye examinations, bespoke eyewear, contact lens solutions, and advanced treatments like orthokeratology and myopia control. Our team of highly qualified optometrists, dispensing opticians, and clinical assistants prioritises patient-centred care, ensuring thorough assessments and tailored advice.With a strong commitment to innovation and education, we support optometry students and maintain partnerships with leading eyewear brands to provide premium products. Our dedication to excellence is reflected in decades of combined experience, positive patient testimonials, and a focus on long-term eye health solutions for all ages.
Services
Eye Examinations
Contact Lenses
Bespoke Eyewear
Orthokeratology
Low Vision Solutions
Myopia Control
Sunglasses
Occupational Lenses
Tear Clinic
Paediatric Eye Care
Details
- Year established: 2007
Highlights and features
- We offer over 20 years of combined experience in specialist optometry services.
- Our team includes independent prescribers and experts in glaucoma and medical retina.
- We provide access to the latest retinal imaging and diagnostic technology.
- Our bespoke eyewear selection includes premium brands like Rodenstock and Tom Davies.
- We deliver tailored solutions for children's eye care and low vision support.
What people say
Highly skilled professional team
Thorough eye examinations
Friendly but professional service
Superb service from all departments
Caring and attentive staff
Services
Eye Examinations
Our comprehensive eye examinations use advanced technology to assess vision and eye health. We offer extended private tests and NHS-commissioned urgent eyecare, ensuring early detection of conditions like glaucoma. Patients receive detailed explanations and tailored recommendations for optimal long-term eye health.
Contact Lenses
We provide customised contact lens fittings and aftercare, including orthokeratology for myopia control. Our experts advise on daily wear, extended wear, and specialist lenses for complex prescriptions. Trial periods and follow-up appointments ensure comfort and suitability for all users.
Bespoke Eyewear
Our premium eyewear selection includes brands like Rodenstock, Nikon, and Tom Davies. Dispensing opticians offer expert guidance on frame and lens choices tailored to prescriptions, face shape, and lifestyle needs. We specialise in natural horn frames and occupational lenses for specific visual demands.
Orthokeratology
This non-surgical treatment uses custom contact lenses worn overnight to reshape the cornea. Ideal for myopia management in children and adults, it provides clear daytime vision without glasses or lenses. Our practitioners have specialist training in this advanced technique.
Low Vision Solutions
We offer tailored support for patients with significant vision loss, including magnification devices and adaptive technologies. Our therapeutic optometrists work closely with hospitals to provide coordinated care, enhancing independence and quality of life for individuals with conditions like macular degeneration.
People
Suzanne Wadsworth
Senior Optometrist / Director
Qualified in 1993, Suzanne has specialist interests in paediatric optometry and colourimetry. She joined BBR in 2006 and became a director in 2016. Her expertise combines clinical excellence with a warm, family-focused approach to patient care.
Laura Williams
Senior Optometrist
Laura specialises in myopia control and contact lenses, holding the British Contact Lens Association's Young Practitioner award. She gained her prescribing qualification in 2017 and provides expert care for complex visual needs.
Nick Black
CEO / Contact Lens Practitioner
As CEO, Nick leads BBR's hospital contact lens clinic and low vision services. With over two decades of experience, he brings a global perspective to practice management and patient care, informed by his New Zealand background.
Magda Peppa
Dispensing Optician
Fluent in three languages, Magda combines technical expertise with patient-centred service. She focuses on finding optimal eyewear solutions and continues her professional development to enhance patient outcomes.
Georgia Wootton
Therapeutic Optometrist
Georgia specialises in independent prescribing and glaucoma care. She works in hospital eye casualty while delivering advanced therapeutic treatments at BBR, ensuring patients receive the highest standard of clinical expertise.
Questions
What specialist eye care services does BBR Optometry offer?
We provide orthokeratology for myopia control, low vision solutions, glaucoma screening, medical retina assessments, and paediatric eye care with specialist equipment for children.
Can I access NHS-funded eye examinations?
Yes, we offer NHS sight tests and participate in the Community Urgent Eyecare Scheme for emergency cases. Eligibility requires a valid NHS card or benefits booklet.
What eyewear brands are available at BBR?
We stock premium brands including Rodenstock, Nikon, Tom Davies, and natural horn frames. Our dispensing team offers expert advice on frame and lens combinations for optimal vision.
How do I book an emergency eye appointment?
Contact our out-of-hours emergency numbers for contact lens-related issues or urgent eye problems. Non-lens emergencies may qualify for NHS urgent eyecare within 48 hours.
What payment options are available for eye care plans?
Our EyeLife Privileged Client Plans start at £16 monthly, covering regular examinations and aftercare. We accept major credit cards and offer flexible payment arrangements for treatments.
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