Business Details
24 Years
experience
Trusted Technology PR Agency in the UK
Established in 2002, PR Room is a UK-based technology public relations agency specialising in B2B and B2C sectors. Our expertise spans IT, IoT, gaming, health and well-being, consumer electronics, and lifestyle brands. With over two decades of experience, we have cultivated extensive relationships with media and influencers to deliver impactful PR campaigns. Our approach combines strategic storytelling, thought leadership, and social media engagement to enhance brand visibility and drive sales.We pride ourselves on becoming trusted partners to our clients, ensuring their success through tailored, results-driven strategies. Our team of seasoned professionals brings deep industry knowledge and a passion for technology that supports modern lifestyles. We are committed to transparency, long-term relationships, and innovative solutions that meet the evolving needs of our clients.
Services
Media Relations
Influencer Relations
Storytelling
Thought Leadership
Social Media
Product Launches
Details
- Year established: 2002
Highlights and features
- We have 23 years of experience in technology PR across IT, IoT, and consumer electronics.
- Our team builds long-term relationships with journalists and influencers for sustained impact.
- We deliver tailored campaigns that combine storytelling, social media, and thought leadership.
- Our clients praise our reliability, responsiveness, and ability to meet complex PR challenges.
- We work with both global brands and startups to create measurable sales and brand growth.
What people say
Enhanced brand awareness
Increased sales volumes
Reliable and responsive
Seamless team integration
Award-winning coverage
Services
Media Relations
We connect brands with journalists and media outlets to secure coverage in tech, lifestyle, and health sectors. Our approach focuses on crafting compelling narratives that resonate with target audiences. By leveraging long-standing relationships, we ensure your product gains visibility in publications like TechRadar, Wired, and Good Housekeeping.
Influencer Relations
We identify influencers who align with your brand values to create authentic, long-term partnerships. Our campaigns encourage organic content creation beyond one-off promotions. For example, MEATER's wireless meat thermometer became a staple for influencers, driving sustained engagement and customer loyalty through genuine advocacy.
Storytelling
We develop emotional narratives that position your technology as a solution to real-world problems. For BullGuard VPN, we highlighted public Wi-Fi risks through a survey, resulting in coverage across 154 media outlets. This approach transforms complex products into relatable stories that capture media and consumer attention.
Thought Leadership
We position clients as industry leaders through expert commentary and media placements. Our campaigns have secured features in BBC News, The Washington Post, and Forbes. By monitoring global trends, we identify opportunities to showcase your expertise and build trust with stakeholders.
Social Media
We create tailored social media strategies to engage audiences and drive sales. Our team selects optimal platforms, develops shareable content, and partners with influencers. Continuous performance analysis ensures campaigns adapt to trends, delivering measurable results aligned with your business objectives.
People
Sarah Chard
Director
With 27 years of experience in technology PR, Sarah founded PR Room in 2002. She specialises in IoT and has represented global brands, from startups to industry giants, across B2B and B2C sectors.
Kerri Chard
Director
Kerri brings 25 years of expertise in B2B and B2C technology PR, focusing on FinTech, gaming, and health sectors. She is passionate about tech solutions that enhance modern lifestyles and has a proven track record in strategic campaign delivery.
Questions
What industries does The PR Room specialise in?
We specialise in IT, IoT, gaming, health and well-being, consumer electronics, automotive, and lifestyle sectors, with expertise in both B2B and B2C markets.
How does The PR Room measure campaign success?
We set clear KPIs, analyse coverage metrics, and adapt strategies to ensure continuous improvement. Our focus is on delivering measurable outcomes like media placements and sales growth.
Can The PR Room help with international campaigns?
Yes, we have global media relationships and have successfully executed campaigns for brands worldwide, including placements in TechCrunch, Wired, and The Washington Post.
What sets The PR Room apart from other agencies?
Our long-term relationships with journalists and influencers, tailored strategies, and commitment to becoming trusted partners ensure sustained success for our clients.
Do you work with startups or only established brands?
We work with both startups and established international brands, offering customised PR solutions to meet the unique needs of each client.
How do you handle crisis or reputation management?
While not explicitly stated, our proactive media monitoring and thought leadership campaigns demonstrate our ability to manage brand narratives effectively during challenges.
