Business Details
50+ Years
experience
Your Trusted Car Dealer in Newcastle under Lyme
Established in 1959, B S Marson is a family-owned automotive dealership with deep roots in Newcastle under Lyme. Our business has built a reputation for excellence through six decades of dedicated service, representing iconic brands like Fiat and Abarth while maintaining strong community ties. We have consistently demonstrated industry leadership, earning recognition as Stellantis' Best Performing Fiat Retailer 2025 for combined sales and aftersales quality. In 2025, we expanded our offerings to include LeapMotor electric vehicles, combining our traditional values with forward-thinking technology. Our comprehensive services include new and used car sales, MOT testing, servicing, and bodywork repairs, supported by a team of experienced professionals committed to customer satisfaction.We maintain transparency in all financial arrangements, working with carefully selected lenders to provide tailored financing solutions. Our facility features modern amenities including courtesy cars and comfortable waiting areas, reflecting our commitment to customer convenience. With multiple generations of local families trusting us for their automotive needs, we continue to uphold the core values of integrity and care that have defined our business since its inception.
Services
New Car Sales
Used Car Sales
Servicing & MOTs
Bodywork Repairs
Motability Scheme
Details
- Year established: 1959
Highlights and features
- 60 years of automotive expertise serving Staffordshire and Cheshire
- Award-winning Fiat retailer with Stellantis recognition
- Official Motability Scheme partner with specialist advisors
- Transparent financing through carefully selected manufacturer lenders
- Comprehensive aftersales services including MOT and bodywork
Associations and certifications
- Financial Conduct Authority (FCA)
What people say
Amazing service
Helpful throughout
Efficient service
Beautifully cleaned car
Excellent condition vehicles
Services
New Car Sales
We offer the latest Fiat, Abarth and LeapMotor models with competitive pricing and exclusive manufacturer offers. Our sales team provides expert guidance through the entire purchasing process, including finance options and part-exchange valuations. Customers benefit from our status as Stellantis' Best Performing Fiat Retailer 2025, ensuring quality service and product knowledge.
Used Car Sales
Our premium used car inventory features well-maintained vehicles from various manufacturers. Each vehicle undergoes thorough inspection and preparation to meet our high standards. We offer transparent pricing and comprehensive history checks, with financing options available through our approved lender panel for added customer convenience.
Servicing & MOTs
Our certified technicians provide comprehensive servicing and MOT testing using genuine parts and manufacturer-approved equipment. The service includes vehicle health checks, warranty-compliant maintenance, and competitive pricing on scheduled services. Customers enjoy complimentary vehicle cleaning and comfortable waiting areas with courtesy cars available during repairs.
Bodywork Repairs
Our fully equipped bodyshop handles all types of accident damage repairs to manufacturer standards. Using advanced diagnostic tools and quality replacement parts, we restore vehicles to their original condition. The service includes insurance company coordination and includes paint matching and structural repairs performed by experienced technicians.
Motability Scheme
As official Motability partners, we help customers access brand new Fiat vehicles through the government-funded scheme. Our specialists assist with eligibility assessment, vehicle selection, and adaptation requirements. We handle all application paperwork and provide ongoing support throughout the three-year lease period, including insurance and maintenance coverage.
People
John Marson
Managing Director / Sales
Third-generation automotive professional with extensive industry knowledge, leading sales operations and strategic direction while maintaining family business values and customer relationships.
Andrew Marson
Managing Director / Sales
Co-leads sales operations with over 25 years' experience in automotive retail, focusing on customer satisfaction and maintaining high service standards across all dealership activities.
John Lloyd
General Manager / Sales
Overseeing daily sales operations with 20+ years in automotive management, ensuring efficient processes while maintaining personal customer service approach that aligns with dealership values.
Mark Bucknall
Workshop Manager
Leading the aftersales team with technical expertise spanning three decades, ensuring all servicing and repairs meet manufacturer standards while mentoring junior technicians in modern automotive systems.
Yvonne Marson
Director / Accounts
Managing financial operations with meticulous attention to detail, ensuring transparent financial practices and supporting business growth while maintaining family business fiscal responsibility.
Questions
What new car brands do you represent?
We represent Fiat, Abarth and LeapMotor brands, offering their full range of new vehicles with manufacturer-backed warranties and aftersales support.
Can I part exchange my current vehicle?
Yes, we accept part exchanges and can incorporate your vehicle's valuation into your new purchase financing, with guaranteed valuations based on honest condition disclosure.
Do you offer finance options for car purchases?
We provide various finance solutions through our panel of lenders including manufacturer financing options, with transparent commission disclosure before agreement finalisation.
What servicing options are available?
We offer full manufacturer-compliant servicing, MOT testing, and bodywork repairs using genuine parts, with courtesy cars available during vehicle maintenance.
How does the Motability Scheme work with your dealership?
Our Motability specialists help eligible customers exchange mobility allowances for new Fiat vehicles, handling adaptations, insurance, and three-year lease arrangements with comprehensive support.
Can I buy a car entirely online?
Yes, our online platform allows vehicle selection, finance calculation, and reservation with secure payment processing, supported by our team for any clarification needs.
