Business Details
50+ Years
experience
Emergency
services
Official Motorcycle Dealers in Chester
Smith was established in 1959 by Bill Smith, a renowned figure in motorcycle racing who pioneered Japanese bike imports to the UK. Our family-run business combines decades of industry expertise with a passion for motorcycling, offering a comprehensive range of new and used motorcycles from leading brands. We pride ourselves on maintaining a personal touch while delivering professional service across sales, parts, and workshop facilities. Our team of certified technicians ensures every motorcycle receives expert servicing, MOTs, and repairs using state-of-the-art equipment. The business has grown to include an extensive online shop for clothing, parts, and accessories, alongside specialist training programmes through Honda's approved schools.With over 60 years of experience, we remain committed to innovation while preserving our heritage as Chester's trusted motorcycle specialists. Our showroom on Whitchurch Road showcases the latest models from Honda, Suzuki, Royal Enfield, and other premium brands, complemented by a curated selection of pre-owned bikes. We actively support the local motorcycling community through events and partnerships, including our unique accident protection scheme with Lampkin & Co Solicitors. Continuous investment in digital infrastructure ensures our customers benefit from seamless online experiences while maintaining the personal service that defines our brand.
Services
Motorcycle Sales
Parts Supply
Workshop Servicing
MOT Testing
Rider Training
Details
- Year established: 1959
Highlights and features
- Over 60 years of motorcycle industry expertise
- Authorised dealers for 12 premium motorcycle brands
- State-of-the-art workshop with certified technicians
- Comprehensive parts and accessories showroom
- Honda-approved rider training programmes
Associations and certifications
- Financial Conduct Authority
Services
Motorcycle Sales
We offer an extensive range of new motorcycles from 12 premium brands including Honda, Suzuki, and Royal Enfield. Our inventory features the latest models across adventure, cruiser, and sport categories. Customers can explore pre-owned bikes with full service history and access online stock listings for convenient browsing.
Workshop Servicing
Our certified technicians provide comprehensive servicing using manufacturer-approved equipment. Services include routine maintenance, diagnostics, and performance upgrades. We maintain all motorcycle types with warranties preserved through proper documentation and use genuine parts for optimal reliability and safety.
MOT Testing
DVSA-approved MOT testing available for motorcycles of all ages. Our facility handles annual inspections with minimal waiting times. Technicians identify potential issues during testing and offer repair solutions to ensure first-time pass rates while maintaining compliance with current regulations.
Parts Supply
We stock genuine motorcycle components and accessories from all represented brands. Our parts department offers both online ordering and in-store collection. Customers benefit from technical advice on part compatibility and access to hard-to-find components through our supplier network.
Rider Training
Honda-approved rider training programmes cater to beginners and experienced riders. Courses include CBT, full licence preparation, and advanced skills development. Our instructors follow DVSA guidelines while providing practical experience on modern training bikes in controlled environments.
People
Bill Smith
Founder
Established the business in 1959 as a Honda racing pioneer. Introduced Japanese motorcycles to UK markets and built a family legacy in motorcycling. His racing heritage continues to influence the company's specialist knowledge and customer approach.
Questions
What motorcycle brands do you stock?
We offer 12 premium brands including Honda, Suzuki, Royal Enfield, Kawasaki, Triumph, and Yamaha. Our inventory features adventure, cruiser, sport, and commuter models for all riding preferences.
Do you provide motorcycle servicing?
Yes, our workshop offers servicing for all brands with manufacturer-trained technicians. We use diagnostic equipment and genuine parts to maintain warranties and ensure optimal performance for your motorcycle.
Can I finance a motorcycle purchase?
We provide finance options through carefully selected credit providers. As an FCA-authorised broker, we offer competitive rates with flexible terms subject to status and individual circumstances.
Are used motorcycles available?
We maintain a large selection of pre-owned motorcycles with full service history. All used bikes undergo thorough inspections and come with warranty options for customer peace of mind.
Do you offer rider training?
Yes, we provide CBT and full licence training through Honda's approved school. Courses cater to all skill levels with modern training bikes and DVSA-certified instructors for comprehensive rider development.
What parts and accessories are available?
Our shop stocks genuine motorcycle parts, helmets, riding gear, and accessories from all represented brands. We offer online ordering with technical support to ensure correct product selection for your specific motorcycle model.