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Crufts: The World's Premier Dog Show
Crufts, established in 1891, stands as the world's premier dog show, held annually at the National Exhibition Centre (NEC) in Birmingham since 1991. Our event showcases a diverse range of dog competitions, from agility and obedience to breed-specific displays, attracting over 24,000 dogs and 150,000 visitors annually. We celebrate the vital role dogs play in society, offering a platform for breeders, handlers, and dog lovers to connect. With a legacy spanning over a century, Crufts combines tradition with innovation, featuring iconic segments like the Best in Show and the Art of Crufts collector's range. Organized by The Kennel Club, we prioritize dog welfare, education, and community engagement through initiatives like the Young Kennel Club and the Good Citizen Dog Training scheme. Our commitment to safety and accessibility ensures an inclusive experience for all attendees, including dedicated facilities for disabled visitors and safeguarding measures for young participants.

The event also provides trade exhibitors with unparalleled exposure to a global audience, supported by extensive media coverage and digital engagement. With over 8.7 million international viewers tuning in, Crufts bridges live and virtual audiences, reinforcing its status as a cornerstone of the canine world. Our team combines decades of expertise in event management, dog training, and animal welfare to deliver a world-class experience. By fostering connections between dogs, owners, and enthusiasts, Crufts continues to champion the human-canine bond while setting benchmarks for excellence in the industry.
Services
Dog Showing Agility Competitions Flyball Events Heelwork to Music Obedience Trials Working Gundogs Trade Exhibitions Youth Programs Dog Training Schemes International Competitions
Highlights and features
  • We host the world's largest dog show with over 150,000 annual visitors
  • Our event features 24,000+ competing dogs across 200+ breeds
  • We offer unparalleled exposure for trade exhibitors with 85% visitor engagement
  • Our 8.7 million global viewers combine live and virtual audience reach
  • We maintain a 93% visitor satisfaction rate with 77% female participation
Associations and certifications
  • The Kennel Club
What people say
World-class event Excellent competitions Great family atmosphere Unique dog breeds Professional setup
Services
Dog Showing
The flagship dog showing competitions evaluate purebred dogs against breed standards. Over 200 breeds compete across four days, with expert judges assessing conformation and temperament. This tradition since 1891 attracts international breeders and handlers.
Agility Competitions
Fast-paced agility trials test dogs' speed and precision through obstacle courses. Held in the main arena, these spectator-friendly events showcase handler-dog teamwork. Competitors range from local enthusiasts to international champions.
Trade Exhibitions
Trade stands feature 85% visitor engagement with pet products and services. Exhibitors gain exposure to 150,000+ attendees and 8.7 million viewers. The 2025 event included 3.1 million website visits for pre-show promotion.
Youth Programs
Young Kennel Club initiatives engage 6-24 year olds through competitions and training. The program fosters future dog enthusiasts with structured activities. Safeguarding measures include DBS-checked staff and designated officers.
International Competitions
Crufts welcomes competitors from over 40 countries. The 2025 Best in Show winner came from Italy, demonstrating global participation. International sections include breed-specific shows and cross-border training exchanges.
Questions
When and where does Crufts take place?
Crufts 2026 runs from 5-8 March 2026 at the NEC Birmingham, continuing its 35-year venue history since 1991.
Can I bring my dog to Crufts?
Only invited competition dogs and assistance dogs are permitted entry to maintain event standards and safety.
How do dogs qualify for Crufts competitions?
Qualification requirements vary by competition but typically involve regional show achievements or specific Kennel Club certifications.
What visitor facilities are available?
Facilities include cloakrooms, first-aid stations, accessible entrances, and mobility scooter guidelines. Over 6,000 arena seats are available with additional Best in Show tickets.
How can businesses participate as exhibitors?
Trade stand applications for Crufts 2026 closed on 17 October 2025. Successful applicants received notifications by November 2025 with stand allocations.
What media coverage does Crufts receive?
Crufts 2025 achieved 10,000+ press mentions, £38m advertising value, and 8m+ TV viewers. The event maintains 3.1m+ website visits during show periods.